科技与消费融合
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进博好物进万家
Jing Ji Ri Bao· 2025-11-23 22:02
第八届中国国际进口博览会圆满落幕,不少全球消费新品正加速褪去"展会标签",通过电商平台、连锁 超市、线下体验店等渠道进入消费市场。这些承载着创新技术与多元需求的产品,从"展品"变身"商 品",持续助力消费者解锁品质生活新场景。 环球美味"零时差"上新 走进超市生鲜区或点开生鲜电商APP,一批亮相进博会的全球优质食品已经第一时间亮相,实现"零时 差"上新。消费者在家门口就能"吃得好、吃得新、吃得美"。 麦德龙超市专门开设了进博会同款商品专区,上新进博会开幕当天首发的西班牙黑猪肋排、泰国黑虎 虾,不少消费者现场试吃后果断囤货;盒马的"网红"草饲牛肉汉堡饼也已被摆上了货架,一上架就迅速 成为健身达人制作简餐的"心头好"。 线上渠道同样火热。佳农水果的抖音直播间里,两款进博会同款香蕉正在热销。"这是哥斯达黎加火山 蕉,甜润多汁;这是厄瓜多尔红皮蕉,绯红外皮带花香,自带'小清新'口感。"直播推介同步线上发售 的模式,让新品刚上线就吸引不少消费者下单尝鲜。 "针对消费者的口味差异,我们精准布局新品开发。火山蕉适配偏爱甜糯的人群,红皮蕉更适合喜欢清 香口感的消费者,目前这些新品已进驻多家大型商超。"佳农鲜果中国区产品总经理 ...
科技+驱动消费,重新定义“买买买”
Xin Jing Bao· 2025-09-28 08:32
Group 1 - The core idea of the article highlights the deep integration of technology and consumption in Beijing, transforming shopping experiences for consumers [1] Group 2 - The article mentions various innovative experiences available in Beijing, such as the SoReal Sci-Fi Park at Shougang Park, where visitors can embark on a fantastical journey [1] - It also references a physical store for embodied intelligent robots, allowing consumers to easily purchase robots for home use [1] - Additionally, the Xiaomi Home Smart Experience Center is noted for showcasing the convenience brought by technology in daily life [1]
接棒手机,智能可穿戴正在成为消费电子赛道新引擎
3 6 Ke· 2025-07-28 00:19
Group 1 - In Q1 2025, Huawei surpassed Apple to become the top player in the global wearable device market, marking a significant shift in market share and highlighting the growing influence of Chinese tech brands in the global smart wearable industry [1][25] - The global market size for smart wearable devices has reached approximately $100 billion, with projections indicating it could exceed $430 billion by 2034, reflecting a compound annual growth rate (CAGR) of about 20% [3][25] - The rapid growth of smart wearable devices is driven by advancements in sensor technology, improved battery life, and an increased consumer focus on health monitoring, particularly in the post-pandemic era [4][6][7] Group 2 - The wearable device market is characterized by a diverse range of products, including wrist-worn devices (smartwatches, fitness trackers), eyewear (smart glasses), and head-mounted devices (smart headphones, AR/VR headsets) [3] - The wearable device segment is the fastest-growing category within the consumer electronics industry, with wrist-worn devices expected to account for over 30% of the total wearable market by 2024 [24] - In Q1 2025, the top five wearable device manufacturers by shipment volume included Huawei (10 million units), Xiaomi (8.7 million units), and Apple (7 million units), with Huawei and Xiaomi showing significant year-over-year growth [25][26] Group 3 - The Chinese wearable device market is projected to continue its rapid growth, with smart watch shipments expected to increase by approximately 25% and smart bands by nearly 70% in Q1 2025 [26][27] - Key drivers of this growth in China include supportive government policies, the expansion into lower-tier markets, and a diverse product structure catering to various consumer needs [28][29] - Companies like Garmin and Gaishi are adapting their strategies to capture market share in China, with Garmin focusing on outdoor sports and health monitoring, while Gaishi has transitioned from OEM to building its own brand [29][30] Group 4 - The smart ring segment is emerging as a potential growth area within the wearable market, offering a more compact and stylish alternative to traditional wrist-worn devices [32] - The integration of advanced sensor technology allows smart rings to monitor health metrics such as heart rate and blood oxygen levels, appealing to consumers seeking both functionality and fashion [32] - The wearable industry is witnessing trends towards miniaturization, enhanced performance, and deeper integration with healthcare and AI technologies, indicating a shift from passive data collection to active health management [34][37]