科技与消费融合

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科技+驱动消费,重新定义“买买买”
Xin Jing Bao· 2025-09-28 08:32
编导:吴冬妮 在首钢园一高炉SoReal科幻乐园里,经历一场奇幻之旅;在具身智能机器人4S店里,轻松把机器人买回 家;在小米之家智能家居体验馆里,体验科技带来的生活便捷……科技改变生活早已走进现实。在北京 这座国际消费中心城市,科技与消费的深度融合正重塑着人们的购物体验。 ...
接棒手机,智能可穿戴正在成为消费电子赛道新引擎
3 6 Ke· 2025-07-28 00:19
Group 1 - In Q1 2025, Huawei surpassed Apple to become the top player in the global wearable device market, marking a significant shift in market share and highlighting the growing influence of Chinese tech brands in the global smart wearable industry [1][25] - The global market size for smart wearable devices has reached approximately $100 billion, with projections indicating it could exceed $430 billion by 2034, reflecting a compound annual growth rate (CAGR) of about 20% [3][25] - The rapid growth of smart wearable devices is driven by advancements in sensor technology, improved battery life, and an increased consumer focus on health monitoring, particularly in the post-pandemic era [4][6][7] Group 2 - The wearable device market is characterized by a diverse range of products, including wrist-worn devices (smartwatches, fitness trackers), eyewear (smart glasses), and head-mounted devices (smart headphones, AR/VR headsets) [3] - The wearable device segment is the fastest-growing category within the consumer electronics industry, with wrist-worn devices expected to account for over 30% of the total wearable market by 2024 [24] - In Q1 2025, the top five wearable device manufacturers by shipment volume included Huawei (10 million units), Xiaomi (8.7 million units), and Apple (7 million units), with Huawei and Xiaomi showing significant year-over-year growth [25][26] Group 3 - The Chinese wearable device market is projected to continue its rapid growth, with smart watch shipments expected to increase by approximately 25% and smart bands by nearly 70% in Q1 2025 [26][27] - Key drivers of this growth in China include supportive government policies, the expansion into lower-tier markets, and a diverse product structure catering to various consumer needs [28][29] - Companies like Garmin and Gaishi are adapting their strategies to capture market share in China, with Garmin focusing on outdoor sports and health monitoring, while Gaishi has transitioned from OEM to building its own brand [29][30] Group 4 - The smart ring segment is emerging as a potential growth area within the wearable market, offering a more compact and stylish alternative to traditional wrist-worn devices [32] - The integration of advanced sensor technology allows smart rings to monitor health metrics such as heart rate and blood oxygen levels, appealing to consumers seeking both functionality and fashion [32] - The wearable industry is witnessing trends towards miniaturization, enhanced performance, and deeper integration with healthcare and AI technologies, indicating a shift from passive data collection to active health management [34][37]