【导读】走进工银瑞信基金 | 第7期：银行渠道经理的故事 在公募基金行业，渠道经理是不同于传统销售的关键角色，他们深耕银行基层网点、传递专业投资理 念，成为连接基金公司、银行与投资者的"价值纽带"。 那么，公募渠道经理是如何通过银行把专业的产品和投资理念，清晰有效地传递给每一位投资者的呢？ 本期走进工银瑞信基金系列栏目，将带领大家走进渠道经理的日常。 不止于销售：三方联动的"服务枢纽" 很多人会将基金公司渠道经理的工作等同于"卖基金"，但此次工银瑞信的渠道经理给出了更精准的定 位：不直接面对投资者、不单纯销售基金，而是聚焦银行合作渠道的全流程服务。 在公募基金的销售体系中，银行是投资者接触基金产品的主要入口，而渠道经理的核心任务，就是为不 同的银行网点匹配契合的产品与资产配置方案。 从售前的产品培训、投资理念宣导，到售中的需求对接、疑问解答，再到售后的市场解读、投资者陪 伴，渠道经理贯穿了基金服务的每一个环节。他们既要发挥基金公司的专业投研优势，让银行理财经理 吃透产品的风格特点与投资逻辑；又要借助银行的综合金融服务能力，共同为投资者搭建起从"了解产 品"到"科学配置"的完整链路，最终实现基金公司、银行、投资 ...

【导读】走进工银瑞信基金 | 第 7 期： 银行渠道经理的故事 文：陈梦 在 公募基金行业，渠道经理是 不同于传统销售 的关键 角色，他们深耕银行 基层 网点 、 传递专业 投资理念，成为连接基金公司、银行与投资者的 " 价值纽带"。 那么，公募渠道经理是如何通过银行把专业的产品和投资理念，清晰有效地传递给每一位投资者的 呢？本期走进工银瑞信基金系列栏目， 将带领大家走进渠道经理的 日常。 不止于销售：三方联动的"服务枢纽" 很多人会将 基金公司 渠道经理的工作等同于"卖基金"，但 此次工银瑞信的渠道经理 给出了更精准 的定位：不直接面对投资者 、 不单纯销售基金， 而是聚焦银行合作渠道的全流程服务。 在公募基金的销售体系中，银行是投资者接触基金产品的主要入口，而渠道经理的核心任务，就是为 不同的银行网点匹配契合的产品与资产配置方案。 清晨的银行网点晨会，是渠道经理工作的重要阵地。 渠道经理们 的一天往往从一场紧凑的网点培训 开始。面对银行理财经理抛出的各类问题，从产品业绩波动到市场行情解读，从投资者风险偏好匹配 到资产配置建议， 渠道经理 都需要给出专业、易懂的解答。 尤其是在市场震荡期，投资者的焦虑情绪会 ...

Group 1: Market Overview - Investors are facing challenges from fluctuating inflation expectations, shifts in interest rate policies, and geopolitical changes as they approach the crossroads of the global market in 2025 [1] - Structural stocks represented by certain Hong Kong stocks are becoming important for balancing risk and return in investment portfolios [1] Group 2: Performance of Assets - Digital economy stocks have recorded a 45% increase this year, while traditional cyclical stocks show significant divergence in performance [1] - The recommendation is to establish a foundational position using cross-industry ETFs, complemented by individual stocks from specific sectors to enhance returns [1] Group 3: Bond Market Insights - With the Federal Reserve's policy rate reaching 5.25%, short-duration bonds are providing a yield protection of 3.8% [2] - Convertible bonds are highlighted for their unique value in a volatile market due to their hybrid characteristics of equity and debt [2] Group 4: Gold and Alternative Investments - Gold is regaining its status as a traditional safe-haven asset amid increased volatility in digital currencies, with physical gold and gold ETFs recommended for risk management and liquidity [2] - Current gold prices are showing strong support around $1950 per ounce, which is linked to mining stocks [2] Group 5: Portfolio Construction Strategy - A "core + satellite" strategy is suggested, with broad-based index products as core assets making up at least 50% of the portfolio [3] - Industry rotation products are recommended to capture excess returns, while alternative assets are advised to mitigate volatility [3] - The combination of various asset types has shown a 38% reduction in annualized volatility compared to a pure equity portfolio over the past three years [3] Group 6: Dynamic Rebalancing - Investors are encouraged to maintain dynamic rebalancing and assess risk exposure of holdings quarterly, especially in interest rate-sensitive assets [3] - Focus on duration-matched products to address potential policy shift risks is emphasized [3]

Group 1 - Publicly offered FOFs have recently seen a surge in popularity, with notable products like Southern Stable 3-Month Holding and招商稳健策略优选 3-Month Holding raising approximately 36.26 billion and 29.71 billion respectively [3] - In 2023, the average net value growth rate of publicly offered FOFs reached 1.13%, with over 80% achieving positive returns, indicating strong stability [6] - A total of 20 publicly offered FOFs have been established this year, collectively raising over 230 billion, with an average scale exceeding 11.5 billion, significantly above the industry average [3][6] Group 2 - The recent success of FOF products is attributed to a shift in wealth management strategies among residents from "single products" to "portfolio allocation," aligning with the current market demand for "steady appreciation" [4] - As of the end of Q1, the total scale of publicly offered FOFs exceeded 1.4 trillion, with over 30 funds surpassing 1 billion in scale [6] - The market is currently experiencing a focus on high dividend stocks and new productive forces, with expectations of a fluctuating A-share market and a supportive policy environment for the bond market [6][7]

Core Viewpoint - The A-share market in April experienced significant fluctuations, leading to a "golden pit" bottoming out, with a notable influx of funds into equity funds, particularly FOF funds, which have gained popularity due to their "dumbbell" configuration advantage [1][2]. Fund Issuance Summary - In April, 119 new funds raised a total of 901.56 million units, with equity funds accounting for 435.53 million units, representing 48.31% of the total issuance [2][5]. - Passive index funds contributed nearly 60% of the total, with individual products from Huaxia and E Fund each raising over 40 million units, highlighting strong market interest in the sci-tech sector [2][6]. - Fixed income products maintained a steady issuance pace, with 20 bond funds raising 337.97 million units, making up 37.5% of the total, and long-term pure bond funds comprising 68% of this category [2]. FOF Fund Performance - Four newly launched mixed FOF funds raised a total of 88.84 million units, accounting for nearly 10% of the total for the month, with an average size of 22.21 million units, significantly above the industry average [3]. - The popularity of FOF funds is attributed to a shift in wealth management strategies among residents from single products to diversified portfolios, aligning with the current market demand for stable growth [3]. Innovative Products - April saw the emergence of several innovative products, including a new REIT focused on rental housing, which successfully raised 500 million units, indicating a deepening of public REITs in the livelihood sector [4]. - The introduction of cross-border index products and thematic funds focused on sectors like sci-tech and artificial intelligence reflects a trend towards precise investment strategies in a volatile market [4]. Head Effect in Fund Issuance - The top 20 equity funds accounted for 73% of the total issuance, significantly higher than the industry average, indicating a strengthening head effect in the market [5]. - Investors are increasingly favoring established products with clear investment frameworks, leading to a concentration of resources among high-quality managers [5][6].

Core Viewpoint - The A-share market in April experienced significant fluctuations, creating a "golden pit" for investment opportunities, with a notable influx of funds into equity funds and FOF products, indicating a shift in investor preferences towards stable and diversified investment strategies [1][2][3]. Fund Issuance Overview - In April, a total of 119 new funds raised 901.56 billion units, with equity funds accounting for 435.53 billion units, representing 48.31% of the total issuance [2][5]. - Passive index funds contributed nearly 60% of the total, with specific products from Huaxia and E Fund each raising over 40 billion units, highlighting strong market interest in the technology sector [2][5]. - Fixed income products maintained a steady issuance pace, with 20 bond funds raising 337.97 billion units, making up 37.5% of the total, and long-term pure bond funds comprising 68% of this category [2]. Performance of FOF Funds - Four newly launched mixed FOF funds raised a total of 88.84 billion units, accounting for nearly 10% of the total issuance, with an average size of 22.21 billion units, significantly above the industry average [3]. - The popularity of FOF products is attributed to a shift in wealth management strategies among investors, moving from single products to diversified portfolios, aligning with the current market demand for stable growth [3]. Innovative Products - April saw the introduction of several innovative fund products, including a new REIT focused on rental housing, which successfully raised 5 billion units, indicating ongoing development in public REITs within the housing sector [4]. - The launch of cross-border index products and thematic funds, such as those focused on artificial intelligence, reflects a trend towards targeted investment strategies in a volatile market [4]. - Funds targeting specific themes like the STAR Market and Hong Kong Stock Connect accounted for 37% of new fund issuances, suggesting a preference for precise investment rather than broad-based strategies [4]. Head of Fund Issuance - The top 20 equity funds accounted for 73% of the total issuance, indicating a strong head effect where investors prefer established products with clear performance histories [5][6]. - Notably, passive index and actively managed products exhibited distinct head characteristics, with leading funds in the technology sector attracting significant capital [5][6].