Group 1 - The core demand of consumers has shifted from merely "eating enough" and "eating well" to "eating healthily" [1] - There is a growing emphasis on the quality and freshness of vegetables, with organic labels and traceability codes becoming standard on packaging [2] - The agricultural sector is responding to the new consumer demands for fresh and healthy food by implementing advanced technologies and practices in production [3][5] Group 2 - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan period, 36,000 new certifications for green, organic, and geographical indication products were issued, providing over 200 million tons of quality agricultural products annually [7] - Qinghai's Ulan County is a significant quinoa breeding base, benefiting from ideal natural conditions for quinoa cultivation, with over 1,000 varieties being developed [9] - The continuous breakthroughs in breeding new varieties support the development of new products in the quinoa industry, with projections indicating an annual output value exceeding 530 million yuan [11] Group 3 - The focus on whole grain foods is increasing, with research and development in quinoa, oats, and barley being prioritized to enhance nutritional health [13][15] - The agricultural processing industry is evolving, with innovations such as freeze-dried porridge and various soybean products being introduced to the market [17][19] - The diversification of food supply systems is being accelerated, with a shift towards plant-based proteins and other alternative sources to meet consumer health needs [19] Group 4 - The integration of agriculture and tourism is transforming rural areas into attractive destinations, enhancing the experience of agricultural activities [20][22] - Local initiatives, such as the production of persimmons in Zhejiang and the development of a lodging industry around lotus cultivation in Jiangsu, are driving tourism and local economies [24][25] - The Ministry of Agriculture has established 240 key leisure agriculture counties, projecting nearly 900 billion yuan in revenue from leisure agriculture and rural tourism by 2024 [31]

Core Insights - The demand for "healthy eating" is rising among consumers, shifting from merely "sufficient" and "good" food to a focus on "nutritional balance" and quality [1][3] - The agricultural sector is responding to these new consumer demands by enhancing the quality and freshness of vegetables through technology and innovative practices [3][5] Vegetable Quality Improvement - Consumers are increasingly pursuing high-quality vegetables, with organic labels and traceability codes becoming standard on packaging [1] - In Anhui's He County, farmers are utilizing smart devices to monitor soil and light conditions, implementing preservation technologies to enhance vegetable freshness and adjust harvest timing [3] Growth of Green and Organic Products - Anhui's He County has significantly increased its supply of green and organic products, with a total of 132 certified products as of now [5] - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan, 36,000 new green and organic products were certified, providing over 200 million tons of quality agricultural products annually [7] Whole Grain Food Development - Quinoa is gaining popularity as a key whole grain, with significant harvests in Qinghai's Ulan County, which is a major breeding base for quinoa [8][9] - The average yield of quinoa in Shanxi's Jingle County is expected to exceed 300 kg per mu, with the entire quinoa industry projected to generate over 530 million yuan in annual output value [9] Agricultural Processing Upgrades - The agricultural processing sector is evolving, with innovations such as freeze-dried porridge and various soybean products being developed [11][12] - Heilongjiang's Wudalianchi is a key soybean production area, hosting 20 processing enterprises that leverage the region's high-quality soybean resources [12] Rural Tourism and Agricultural Integration - Rural areas are transforming into experiential destinations, blending agricultural activities with tourism, as seen in Zhejiang and Jiangsu [16][18] - The Ministry of Agriculture has established 240 key leisure agriculture counties, with the leisure agriculture sector generating nearly 900 billion yuan in revenue last year [18]

Core Viewpoint - The "Black Soil Quality Products - Towards the Future in Hangzhou" event aims to promote high-quality agricultural products from Heilongjiang Province to consumers in the Yangtze River Delta region, emphasizing cultural exchange and culinary experiences [1][6]. Group 1: Event Overview - The event took place from June 29 to July 1, organized by Heilongjiang Provincial Agricultural and Rural Affairs Department and other local entities, featuring various culinary experiences and product showcases [1][6]. - It included performances, brand promotions, signing ceremonies, and product displays from various regions, highlighting the unique flavors and cultural significance of Heilongjiang's agricultural products [5][6]. Group 2: Product and Brand Promotion - Heilongjiang's "Black Soil Quality Products" brand is a provincial agricultural public brand, established through a collaborative effort of 19 units since 2022, focusing on quality enhancement and marketing strategies [3][4]. - The brand encompasses a wide range of products, including rice, soybeans, fresh corn, and high-end meats, aiming to resonate with the growing demand for green and organic products in the Yangtze River Delta [3][4]. Group 3: Market Strategy - The event aims to create a "direct supply + channel integration" distribution system, collaborating with local agricultural associations and supply chain companies to enhance market reach [4]. - The Yangtze River Delta, with a population exceeding 230 million and high disposable income, presents a significant market opportunity for "Black Soil Quality Products," aligning with consumer preferences for quality and ecological value [4][5]. Group 4: Consumer Engagement - The event features immersive experiences for consumers, including tasting sessions and cultural displays, to foster brand recognition and appreciation for Heilongjiang's agricultural heritage [5][6]. - E-commerce initiatives are also part of the strategy, with plans to connect with major platforms like Alibaba to enhance online visibility and sales [5].