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“黑土优品”借力成渝产销平台 为脱贫地区土特产注入营销新动能
Sou Hu Cai Jing· 2025-09-28 14:13
作为黑龙江省委省政府倾力打造的农业"金字招牌","黑土优品"已汇聚348家企业的910款授权产品,涵盖米、面、肉、蛋、乳、薯等 全品类,从五常大米到鲜食玉米,从寒地果蔬到高端乳品,每款产品都承载着黑土的生态优势与龙江农人的品质承诺。此次借成渝推 介周契机,"黑土优品" 不仅在活动现场设置展区,展示寒地黑土孕育的优质农产品,更将自身"从田间到餐桌"的全链条品控经验与成 渝市场的消费需求相结合,为脱贫地区土特产提供品牌建设与品质提升的参考范本。 此次"黑土优品"参与成渝脱贫地区土特产推介活动,既是其拓展西南市场的重要布局,更是优质农业品牌赋能脱贫地区产业发展的生 动实践。未来,"黑土优品"将持续深化与成渝市场的合作,通过品牌输出、模式共享,带动更多脱贫地区土特产提升附加值、拓宽销 售渠道,为推动区域农业高质量发展、实现农民增收致富注入强劲动力。 责编:张培琪 近日,2025年脱贫地区"土特产"走进成渝地区推介周(重庆专场)活动火热开展,本次活动以"走进巴山渝水激活城乡消费"为主题, 通过"展示展销+产销对接+品牌提升"模式,推动脱贫地区特色产品走向更广阔市场,为乡村振兴注入消费新动能。在此产销对接热潮 中,黑龙江 ...
“黑土优品”促振兴——鸡西市丰收节金秋消费季火热开启
Sou Hu Cai Jing· 2025-09-20 13:25
本次金秋消费季活动是鸡西市庆祝中国农民丰收、助力乡村振兴的重要举措。通过"文化搭台、经济唱戏"的 模式,成功地将庆祝丰收的欢乐、促进消费的热情和弘扬文化的内涵相结合,不仅全方位展现了鸡西市"三 农"发展的新成就、新面貌,也为进一步释放城乡消费潜力、推动农业增效农民增收、全面推进乡村振兴注 入了强劲动力。(来源:鸡西市委宣传部) 文艺演出圆满落幕后,活动进入了另一重要环节——优质农产品展销。本次展销会汇聚了来自全市20余家优 秀企业的百余款名、优、新、特农产品、"黑土优品"产品及非遗手工艺品,琳琅满目,品质上乘。展销现场 人头攒动,香气四溢的稻米、营养丰富的山特产品、品质优良的手工艺品吸引了众多市民驻足咨询和购买。 此次活动不仅为市民提供了一个一站式选购绿色、安全、优质农产品的便捷平台,也极大地拓展了"黑土优 品"的销售渠道,有效提升了其市场知名度和美誉度。 活动现场(鸡西市委宣传部供图) 农产品展销(鸡西市委宣传部供图) 金秋送爽,丹桂飘香,广袤的鸡西大地处处洋溢着丰收的喜悦。9月20日,"鸡西市2025年中国农民丰收节金 秋消费季启动仪式"在市中心万达广场隆重举行。活动旨在集中展示鸡西市农业农村发展硕果,有 ...
黑龙江现代化大农业跑出“加速度”
Xin Hua She· 2025-09-03 00:24
Group 1 - The core viewpoint is that Heilongjiang Province is leveraging technology to modernize agriculture, aiming for a record grain output of over 160 billion jin in 2024 [1][2] - The contribution rate of agricultural technology progress in Heilongjiang Province exceeds 70%, with comprehensive mechanization rates for crops remaining above 99% [1] - The province is implementing the "Five Goods" integration strategy to enhance the quality and yield of grain production [1] Group 2 - The Dabeichuan Cooperative has improved soybean planting density, increasing the expected yield from 6,000 jin per hectare to over 7,000 jin this year [2] - Heilongjiang Province is promoting the initial and deep processing of agricultural products, exemplified by a company processing 1 million fresh corn cobs daily [2] - The province is also diversifying agricultural products and enhancing value through initiatives like cold-water fishery revitalization [2][3] Group 3 - Heilongjiang Province has over 10 million mu of certified organic food area, promoting the "Heilongjiang Quality Agricultural Brand" to enhance the market value of its products [3] - The province aims to strengthen its agricultural sector by building modern agricultural bases, large enterprises, and industries, ensuring national food security [3]
黑龙江“定制农业”南拓深圳 现场签约金额2.85亿元
Zhong Guo Xin Wen Wang· 2025-09-02 15:55
Group 1 - The event "Five Grains Go South: Customized Agricultural Event for Fresh Corn from Suihua" was held in Shenzhen, achieving a contract signing amount of 285 million yuan, reinforcing the market presence of "Heilongjiang Quality Products" and customized agriculture in southern China [1] - Suihua showcased 51 fresh corn and agricultural product enterprises, presenting over 20 core products including sweet corn and glutinous corn, along with more than 100 high-quality products across 7 categories [1] - The Heilongjiang Provincial Department of Agriculture promoted the "Heilongjiang Quality Products" regional brand, highlighting the strength of the Suihua fresh corn industry through comprehensive presentations on planting scale, processing standards, brand value, and cooperation models [1][2] Group 2 - "Heilongjiang Quality Products" is a provincial quality agricultural brand established by the Heilongjiang provincial government, with 348 enterprises authorized for 910 products as of now [2] - The province has launched a three-year action plan (2025-2027) to promote high-quality development of customized agriculture, focusing on rice customization and supplementing with fresh corn and cold-region fruits and vegetables [2] - Heilongjiang has previously held brand events in major cities like Shenzhen and Beijing, utilizing innovative models to connect its agricultural products with major markets such as the Greater Bay Area and Yangtze River Delta [2]
决胜“十四五” 打好收官战丨扛起粮食安全“压舱石”重任——黑龙江现代化大农业跑出“加速度”
Xin Hua Wang· 2025-09-02 11:17
Group 1 - The core viewpoint emphasizes the modernization of agriculture in Heilongjiang Province, which is crucial for national food security, showcasing significant advancements through technology and industry upgrades [1][3] - Heilongjiang's agricultural technology contribution rate exceeds 70%, with comprehensive mechanization rates for crops remaining above 99%, indicating a strong push towards modern agricultural practices [1] - The province aims to achieve a total grain output of over 160 billion jin in 2024, marking a historical high, by integrating quality land, seeds, methods, machinery, and systems [1] Group 2 - The implementation of large ridge planting technology in soybean cultivation has increased seedling density and is expected to boost yields from 6,000 jin per hectare to over 7,000 jin this year [2] - Heilongjiang is enhancing the initial and deep processing of agricultural products, with companies like Hongxinglong Daxin Agricultural Technology Co., processing 1 million fresh corn cobs daily [2] - The province is promoting diversified agricultural development, including cold-water fishery revitalization, to increase the value-added of agricultural products [2][3] Group 3 - Heilongjiang has over 10 million mu of certified organic food area, positioning itself as a major producer of green organic food [3] - The province has launched the "Heilongjiang Superior Products" brand to enhance the marketability of high-quality agricultural products [3] - The goal is to build a strong agricultural province by accelerating the development of large agricultural bases, enterprises, and industries, thereby reinforcing its role as a pillar of national food security [3]
黑龙江省黑土优品标准化技术委员会成立
黑龙江省黑土优品标准化技术委员会是经省市场监管局批准,由省农业农村厅申请筹建,秘书处设在省 农科院农产品质量安全研究所。 26日,黑龙江省黑土优品标准化技术委员会成立,将对推动全省"黑土优品"品牌建设规范化、科学化、 标准化发挥重要的支撑保障作用。 据悉,筹建黑土优品标准化技术委员会,建立"黑土优品"标准体系是加强"黑土优品"品牌建设、夯实提 升龙江农产品市场竞争力技术的具体举措;要统筹推进标准化领域的重大改革,搭建"黑土优品"标准化 协调机制,有序推进标准化建设工作,确保标准具备科学性、规范性与时效性,不断提升标准质量。 (记者宋晨曦) ...
从北大荒到钱塘江:“黑土优品・杭向未来”打造长三角农产品破圈之旅
Xin Lang Cai Jing· 2025-06-30 02:48
Core Viewpoint - The "Black Soil Quality Products - Towards the Future in Hangzhou" event aims to promote high-quality agricultural products from Heilongjiang Province to consumers in the Yangtze River Delta region, emphasizing cultural exchange and culinary experiences [1][6]. Group 1: Event Overview - The event took place from June 29 to July 1, organized by Heilongjiang Provincial Agricultural and Rural Affairs Department and other local entities, featuring various culinary experiences and product showcases [1][6]. - It included performances, brand promotions, signing ceremonies, and product displays from various regions, highlighting the unique flavors and cultural significance of Heilongjiang's agricultural products [5][6]. Group 2: Product and Brand Promotion - Heilongjiang's "Black Soil Quality Products" brand is a provincial agricultural public brand, established through a collaborative effort of 19 units since 2022, focusing on quality enhancement and marketing strategies [3][4]. - The brand encompasses a wide range of products, including rice, soybeans, fresh corn, and high-end meats, aiming to resonate with the growing demand for green and organic products in the Yangtze River Delta [3][4]. Group 3: Market Strategy - The event aims to create a "direct supply + channel integration" distribution system, collaborating with local agricultural associations and supply chain companies to enhance market reach [4]. - The Yangtze River Delta, with a population exceeding 230 million and high disposable income, presents a significant market opportunity for "Black Soil Quality Products," aligning with consumer preferences for quality and ecological value [4][5]. Group 4: Consumer Engagement - The event features immersive experiences for consumers, including tasting sessions and cultural displays, to foster brand recognition and appreciation for Heilongjiang's agricultural heritage [5][6]. - E-commerce initiatives are also part of the strategy, with plans to connect with major platforms like Alibaba to enhance online visibility and sales [5].
黑龙江—浙江园区合作交流会召开
Sou Hu Cai Jing· 2025-06-01 01:12
Group 1 - The cooperation between Heilongjiang and Zhejiang showcases the complementary advantages in resources and industrial strengths, with Heilongjiang being a major agricultural base and Zhejiang leading in digital economy innovation [1] - The collaboration is a response to the strategic initiatives of "Northeast Revitalization" and "Common Prosperity," emphasizing regional coordinated development [1] - In 2024, Zhejiang enterprises signed 103 new projects in Heilongjiang with a total contract value of 24.481 billion yuan and actual funds in place amounting to 5.824 billion yuan, indicating significant potential for resource flow between the two regions [1] Group 2 - There is vast cooperation potential in areas such as grain supply and industrial chain collaboration, with Zhejiang enterprises benefiting from stable grain sources and Heilongjiang enhancing agricultural product value through Zhejiang's technology [2] - A strategic cooperation framework agreement was signed between the Zhejiang Development Zone Research Association and the Heilongjiang Development Zone Association, marking a shift from intention to practical implementation of projects [2] - The Heilongjiang Zhejiang Chamber of Commerce has 450 member enterprises in Heilongjiang, with cumulative investments of approximately 300 billion yuan, facilitating collaborations in sectors like agricultural processing and intelligent manufacturing [2] Group 3 - The "flying economy" and "reverse flying economy" models proposed by Liu Xueliang highlight the innovative cooperation approach, allowing cross-regional park construction and resource-market integration [3] - The partnership between Heilongjiang and Zhejiang demonstrates that resource differences can be opportunities for mutual benefit, fostering deeper integration of industrial chains [3] - Future projects are expected to emerge as the collaboration between the agricultural strengths of Heilongjiang and the market vitality of Zhejiang continues to develop [3]
50余家龙江优质企业参展第五届消博会
Sou Hu Cai Jing· 2025-04-14 02:47
Core Viewpoint - The fifth China International Consumer Products Expo is being held in Hainan from April 13 to 18, showcasing over 50 quality enterprises from Heilongjiang Province under the theme "Green Heilongjiang, Charming Ice and Snow, Shared Future" [1][6]. Group 1: Exhibition Highlights - Heilongjiang's exhibition area features a 200 square meter booth in Hall 8, showcasing "Black Soil Quality Products," intangible cultural heritage crafts, ice and snow tourism, and Sino-Russian specialty goods [1][3]. - The exhibition emphasizes four main themes: "Green, Ecological, Innovative, and Open," with specific sections for local products, cultural heritage, Sino-Russian trade, and the ice and snow economy [3][6]. Group 2: Activities and Engagement - During the expo, Heilongjiang will host the "Global Tour of Heilongjiang Good Products (Haikou Station)" for production and sales matching, along with a promotional meeting for the "Double Purchase and Double Sale" initiative [6]. - The expo has attracted over 4,100 brands from 71 countries and regions, including 65 Fortune 500 companies, marking an increase from the previous year [6]. Group 3: Economic Impact - The event serves as a significant platform for showcasing Heilongjiang's industrial upgrades and expanding international cooperation, aiming to present the province's diverse charm and create new opportunities for global business collaboration [6].