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从北大荒到钱塘江:“黑土优品・杭向未来”打造长三角农产品破圈之旅
Xin Lang Cai Jing· 2025-06-30 02:48
Core Viewpoint - The "Black Soil Quality Products - Towards the Future in Hangzhou" event aims to promote high-quality agricultural products from Heilongjiang Province to consumers in the Yangtze River Delta region, emphasizing cultural exchange and culinary experiences [1][6]. Group 1: Event Overview - The event took place from June 29 to July 1, organized by Heilongjiang Provincial Agricultural and Rural Affairs Department and other local entities, featuring various culinary experiences and product showcases [1][6]. - It included performances, brand promotions, signing ceremonies, and product displays from various regions, highlighting the unique flavors and cultural significance of Heilongjiang's agricultural products [5][6]. Group 2: Product and Brand Promotion - Heilongjiang's "Black Soil Quality Products" brand is a provincial agricultural public brand, established through a collaborative effort of 19 units since 2022, focusing on quality enhancement and marketing strategies [3][4]. - The brand encompasses a wide range of products, including rice, soybeans, fresh corn, and high-end meats, aiming to resonate with the growing demand for green and organic products in the Yangtze River Delta [3][4]. Group 3: Market Strategy - The event aims to create a "direct supply + channel integration" distribution system, collaborating with local agricultural associations and supply chain companies to enhance market reach [4]. - The Yangtze River Delta, with a population exceeding 230 million and high disposable income, presents a significant market opportunity for "Black Soil Quality Products," aligning with consumer preferences for quality and ecological value [4][5]. Group 4: Consumer Engagement - The event features immersive experiences for consumers, including tasting sessions and cultural displays, to foster brand recognition and appreciation for Heilongjiang's agricultural heritage [5][6]. - E-commerce initiatives are also part of the strategy, with plans to connect with major platforms like Alibaba to enhance online visibility and sales [5].
黑龙江—浙江园区合作交流会召开
Sou Hu Cai Jing· 2025-06-01 01:12
Group 1 - The cooperation between Heilongjiang and Zhejiang showcases the complementary advantages in resources and industrial strengths, with Heilongjiang being a major agricultural base and Zhejiang leading in digital economy innovation [1] - The collaboration is a response to the strategic initiatives of "Northeast Revitalization" and "Common Prosperity," emphasizing regional coordinated development [1] - In 2024, Zhejiang enterprises signed 103 new projects in Heilongjiang with a total contract value of 24.481 billion yuan and actual funds in place amounting to 5.824 billion yuan, indicating significant potential for resource flow between the two regions [1] Group 2 - There is vast cooperation potential in areas such as grain supply and industrial chain collaboration, with Zhejiang enterprises benefiting from stable grain sources and Heilongjiang enhancing agricultural product value through Zhejiang's technology [2] - A strategic cooperation framework agreement was signed between the Zhejiang Development Zone Research Association and the Heilongjiang Development Zone Association, marking a shift from intention to practical implementation of projects [2] - The Heilongjiang Zhejiang Chamber of Commerce has 450 member enterprises in Heilongjiang, with cumulative investments of approximately 300 billion yuan, facilitating collaborations in sectors like agricultural processing and intelligent manufacturing [2] Group 3 - The "flying economy" and "reverse flying economy" models proposed by Liu Xueliang highlight the innovative cooperation approach, allowing cross-regional park construction and resource-market integration [3] - The partnership between Heilongjiang and Zhejiang demonstrates that resource differences can be opportunities for mutual benefit, fostering deeper integration of industrial chains [3] - Future projects are expected to emerge as the collaboration between the agricultural strengths of Heilongjiang and the market vitality of Zhejiang continues to develop [3]