政策明确对新建引领性电商项目、电商平台优化升级、电商基地数字化改造、仓储物流项目、跨境电商 独立站建设、国家级示范园区认定给予贷款贴息或资金补贴奖励，并对年度网络零售额增长显著的企业 予以一定奖励，引导和激励市场要素向电商领域集聚，赋能实体经济发展，为企业发展注入强劲信心。 除了出台专项政策激励电商产业发展，我省还充分发挥绿色农业、冰雪旅游、生态资源等独特优势，深 化电子商务与实体经济深度融合。一方面，大力推动"黑土优品""九珍十八品"等区域公用品牌线上发 展，畅通优质农产品上行渠道；另一方面，创新"电商+冰雪旅游""电商+文化创意"等模式，结合冰雪大 世界、太阳岛雪博会等特色场景开展溯源直播、主题带货，将线上流量转化为实际消费。 在政策与市场的双轮驱动下，"龙江好物"市场竞争力显著增强。数据显示，仅在某头部电商平台，2024 年"龙江好物"总销售额已突破80亿元，汇聚超4000个优质品牌，其中五常大米、龙江乳制品等品类销售 额领跑，特色农产品及新兴网红产品销量增长迅猛。 在系列政策引导与市场活动带动下，我省电商产业呈现快速增长态势。2025年前三季度，全省网上零售 额同比增长16%，增速高于全国平均水平6. ...

Core Viewpoint - The "Longjiang Good Products" winter series live e-commerce event has been launched in Harbin, aiming to promote local products and enhance e-commerce activities in Heilongjiang Province until February 2026 [1] Group 1: Event Overview - The event is themed "Buy 'Longjiang Good Products', Taste 'Longjiang Flavors'" and will run through the peak ice and snow tourism season and the key period for New Year goods [1] - It is co-hosted by multiple government departments, including the Heilongjiang Provincial Department of Commerce and the Provincial Internet Information Office, with support from major e-commerce platforms like JD.com, Douyin, and Meituan [1] Group 2: Policy Support - The launch included the introduction of the "Several Policy Measures for Promoting High-Quality Development of E-commerce in Heilongjiang Province," which consists of six major areas and twenty specific measures [1] - Among these measures, ten are focused on financial support, covering various aspects such as e-commerce entity cultivation, platform upgrades, cross-border e-commerce, and logistics [1] Group 3: Event Structure - The event is divided into four main sections: product promotion and sales connection, ice and snow-themed live broadcasts, New Year festival promotions, and an e-commerce public lecture series for skill training [1] - The product promotion aims to connect local specialty products like "Black Soil Quality Products" and "Nine Treasures and Eighteen Products" with the market [1]

浙江大学CARD中国农业品牌研究中心主任胡晓云表示，现代化品牌经营的核心指标包括品牌价值(未 来盈利能力)、品牌声誉(消费者好评)和品牌文化力(文化赋能溢价)。需通过科技赋能与品牌叙事，推动 中国农业从传统产业经济迈向现代品牌经济。 在活动现场，甘肃省农业农村厅副厅长程江芬介绍了"甘味"品牌的创建成效；黑龙江省农业农村厅副厅 长李文德围绕擦亮"黑土优品"金字招牌发表演讲；郴州市人民政府副市长韩光介绍了"郴品郴味"品牌建 设经验。 《中国品牌》杂志社区域农业品牌研究中心发布"2025中国区域农业品牌发展报告中国区域农业形象品 牌影响力指数和中国区域农业产业品牌影响力指数"。 12月19日至20日，以"与世界共享中国风味"为主题的"2025区域农业品牌年度盛典"系列活动在北京举 办。 本次活动由《中国品牌》杂志、中国品牌网主办，甘味品牌联办，《中国品牌》杂志社区域农业品牌研 究中心承办，浙江大学CARD中国农业品牌研究中心提供智慧支持。 《中国品牌》杂志社区域农业品牌研究中心主任宛枫在活动现场发布《2025中国区域农业品牌发展报 告》。该报告显示，2025年，中国区域农业品牌全面开花，其中区域农业形象品牌新增12 ...

黑龙江"东北黑蜂""黏豆包"农产品进京 全国采购额4.1亿元 中新网哈尔滨12月11日电(记者 王妮娜)大兴安岭的黑蜂蜜、东北粘牙的黏豆包、一开锅满屋飘香的糯玉 米……11日，黑龙江1000多种农产品参加第十五届全国优质农产品展销周，全国参展商与黑龙江签约14 个项目，协议总额19.8亿元，其中农产品购销金额4.1亿元。 在展销周上，黑龙江省农业农村厅推介"黑土优品"和定制农产品，该省110余家企业参加活动。 本次活动是为了推动黑龙江由大粮仓变成绿色粮仓、绿色菜园、绿色厨房，黑龙江打造"黑土优品"优质 农业品牌，推动定制农业做大做强，加强农业产业合作交流，促进京、津、冀企业资本、产业资源与龙 江禀赋资源深入对接，吸引京、津、冀企业到该省投资发展农产品精深加工业，实现产业链、价值链向 中高端延伸，把"更优、更绿、更香、更安全"的优质农产品推向全国。 黑龙江省农业农村厅携手黑龙江省政府驻北京办事处、北京黑龙江企业商会、东北农业大学北京校友 会、黑龙江省稻米产业发展促进会，邀请90余家京、津、冀知名农产品加工企业、采购商、经销商及投 资机构代表，召开黑龙江省农业和农产品加工项目招商暨"黑土优品"、定制农业推介会，哈 ...

Core Points - The event "Heilongjiang Quality Products Brand Promotion" aims to enhance the influence of the "Heilongjiang Quality Products" brand and promote high-quality agricultural products from Heilongjiang to the Yangtze River Delta region, contributing to agricultural efficiency and farmers' income [1][7] - The event attracted 32 participating enterprises, showcased 126 products, and involved 84 business representatives, receiving 58,000 visitors and achieving a signing amount of 380 million yuan, demonstrating significant economic and social benefits [3][7] Group 1 - The event was co-hosted by Heilongjiang Provincial Supply and Marketing Cooperative and Heilongjiang Provincial Department of Agriculture and Rural Affairs, with support from various local organizations [3] - The theme of the event was "Heilongjiang Quality Products Celebrating Harvest - Long Grain Rice Going South," focusing on brand promotion and the benefits of Wuchang new rice [3][5] - The successful hosting of the event is a key measure for Heilongjiang Province to advance the "Heilongjiang Quality Products" brand and deepen regional agricultural cooperation [7] Group 2 - Leaders from Heilongjiang Supply and Marketing Cooperative and Wuxi Supply and Marketing Group expressed strong anticipation and confidence in the collaboration, believing it will enhance resource complementarity and achieve win-win development [5] - Heilongjiang Provincial Supply and Marketing Cooperative plans to continue leveraging its land resource advantages to promote the "Heilongjiang Quality Products" brand and facilitate the entry of more high-quality agricultural products into national markets [7]

Core Insights - The event "Black Soil Quality Products" brand promotion and the 10th Wuchang New Rice Benefit Festival was held in Wuxi, focusing on promoting the "Black Soil Quality Products" brand and benefiting consumers with Wuchang new rice [2][8] - The event attracted 32 participating enterprises, showcased 126 products, and received 58,000 visitors, resulting in a total signing amount of 380 million yuan [2] Group 1 - The event was co-hosted by Heilongjiang Provincial Supply and Marketing Cooperative and the Heilongjiang Provincial Department of Agriculture and Rural Affairs, with support from various local organizations [2][5] - The theme of the event was "Celebrating Harvest with Black Soil Quality Products," aiming to connect high-quality agricultural products from Heilongjiang with the Yangtze River Delta market [2][8] - The event included multiple activities such as an opening ceremony, new rice release, product promotion, on-site signing, audience experience, and exhibition [2] Group 2 - Leaders from Heilongjiang Supply and Marketing Xiaokang Longjiang Circulation Technology Co., Ltd. and Wuxi Supply and Marketing Group expressed strong confidence in the collaboration, emphasizing resource complementarity and win-win development [5] - The successful hosting of the event is seen as a significant step in promoting the "Black Soil Quality Products" brand and deepening agricultural regional cooperation [8] - Heilongjiang Provincial Supply and Marketing Cooperative plans to leverage its black soil resource advantages to enhance the "Black Soil Quality Products" brand and facilitate the distribution of high-quality agricultural products nationwide [8]

Core Points - The event "Heilongjiang Quality Products Promotion Conference and the 10th Wuchang New Rice Benefit Festival" was held in Wuxi to enhance the brand awareness of "Heilongjiang Quality Products" and promote high-quality agricultural products from Heilongjiang to southern markets [1][3] - The event attracted 22 participating enterprises, showcased 86 products, and received 58,000 visitors, resulting in a signing amount of 380 million yuan [3] Group 1 - The event was co-hosted by Heilongjiang Provincial Supply and Marketing Cooperative and Heilongjiang Provincial Department of Agriculture and Rural Affairs, with strong support from local organizations [1][3] - The theme of the event was "Heilongjiang Quality Products Celebrating Harvest and Dragon Rice Going South," focusing on brand promotion and the benefits of Wuchang new rice [3][4] - The event served as a bridge for connecting Heilongjiang's high-quality agricultural products with the East China market, featuring multiple activities such as product launches and on-site signing [3][4] Group 2 - Heilongjiang's agricultural development companies aim to leverage local resource advantages to enhance the "Heilongjiang Quality Products" brand and promote more high-quality agricultural products nationwide [4] - Wuchang rice, known for its unique growing conditions, is highly favored by Wuxi residents, with an estimated annual consumption of nearly 10,000 tons in the Wuxi market [4] - The traceability of the rice supply chain ensures that consumers receive authentic and high-quality Wuchang rice, with plans to expand its presence in Wuxi through various sales channels [5]

Group 1 - The event "Longjiang Good Products Global Tour" was held in Shanghai, focusing on promoting high-quality products from Heilongjiang province [1] - This event is part of the Ministry of Commerce's "Buy in China · 2025 Boutique Consumption Month" initiative and is a key activity of the National Agricultural Products Supply and Marketing Conference [1] - The theme of the event is "Linking Global, Buy in China," emphasizing cross-regional trade cooperation and showcasing Heilongjiang's unique brands [1] Group 2 - The event featured product displays, brand promotions, supply-demand matching, and signing cooperation agreements to enhance economic exchanges between Longjiang and other regions [1] - Foreign guests expressed high praise for the "Longjiang Good Products," highlighting the appeal of various local delicacies [2] - The diverse food offerings became a focal point of interest during the event, attracting attention from attendees [2]

Core Points - The 138th China Import and Export Fair (Canton Fair) commenced on October 15, featuring 94 foreign trade enterprises from Heilongjiang Province showcasing 31 categories of products both online and offline [1][2] - The participating enterprises include high-tech companies, manufacturing champions, specialized and innovative enterprises, and listed companies, with a significant increase in the proportion of smart and green products [2] - The exhibition area of this year's fair reached 1.55 million square meters, with a total of 74,600 booths and over 32,000 participating enterprises, setting historical records [7] Group 1 - Heilongjiang's trade delegation is organizing a promotional event called "Global Tour of Longjiang Good Products (Canton Fair Station)" to promote local products globally, with 30 quality agricultural and food production enterprises participating [5] - The promotional event will focus on products such as "Black Soil Quality Products," Heizun beef, "Nine Treasures and Eighteen Products," Qiu Lin Kvass, and Wudalianchi mineral water, targeting over 30 buyers from Europe, America, Latin America, the Middle East, Southeast Asia, Africa, and Hong Kong and Macau [5] - As of October 9, 207,000 pre-registered buyers from 217 export markets were recorded, representing a 14.1% increase compared to the previous period [7]

Core Insights - The event "Special Products from Poverty Alleviation Areas Entering the Chengyu Region" aims to promote unique products from impoverished areas to broader markets, injecting new consumption momentum into rural revitalization [1][3] - The "Heilongjiang Black Soil Quality Products" brand showcases high-quality agricultural products and aims to connect these products with the Chengyu market, facilitating regional agricultural collaboration and rural revitalization [1][3] Group 1 - The event features a model of "exhibition and sales + production and sales docking + brand enhancement" to promote products from poverty-stricken areas [1] - Heilongjiang's "Black Soil Quality Products" brand includes 348 enterprises and 910 authorized products, covering a wide range of categories such as rice, flour, meat, eggs, dairy, and potatoes [3] - The brand aims to combine its full-chain quality control experience with the consumption needs of the Chengyu market, providing a reference for brand building and quality enhancement for products from impoverished areas [3] Group 2 - The participation in the Chengyu promotional event is a strategic move for "Black Soil Quality Products" to expand into the southwestern market and empower the industrial development of impoverished areas [3] - The brand plans to deepen cooperation with the Chengyu market through brand output and model sharing, enhancing the added value of products from impoverished areas and broadening sales channels [3] - This initiative is expected to inject strong momentum into the high-quality development of regional agriculture and contribute to increasing farmers' income [3]