农业农村部最新数据显示，"十四五"时期，全国新认证绿色、有机、名特优新和地理标志农产品3.6万个，每年向社会提供绿色优质农产品实 物总量超过2亿吨。 全谷物食品研发持续推进 小藜麦打开大市场 绿色、有机农产品热销的同时，全谷物食品正悄然靠近"C位"。在全谷物家族中，藜麦是重要的一员，从沙拉碗里的点缀到主食盘里的"主 角"，如今，小小藜麦打开"大市场"。 央视网消息：人们的要求已经不再是"吃得饱""吃得好"，而是要"吃得健康"。一碗饭能否吃出"全营养"？一盘菜又如何兼顾新鲜与品质？ 一片田园又能玩出多少新花样？ 走进北京多家超市，新鲜蔬果琳琅满目、色彩纷呈。绿色有机标识和产地溯源码成为不少蔬菜包装上的标配，羽衣甘蓝、西兰苔等特色蔬菜成 为新宠。记者发现，消费者对蔬菜品质的追求正日益提升。 百姓餐桌对"新鲜健康"的新需求，为田间地头的生产提出了更高要求。 安徽和县是我国重要的蔬菜生产基地。在这里，农户们用上了"气象小喇叭"等智能设备，实时监测大棚内的土壤和光照数据，再配合"在田保 鲜"技术，通过调节湿度和温度为蔬菜保鲜，调整上市期。 近年来，瞄准绿色、有机等农产品市场需求快速增长的新变化，安徽和县通过基础设施改造 ...

Core Insights - The demand for "healthy eating" is rising among consumers, shifting from merely "sufficient" and "good" food to a focus on "nutritional balance" and quality [1][3] - The agricultural sector is responding to these new consumer demands by enhancing the quality and freshness of vegetables through technology and innovative practices [3][5] Vegetable Quality Improvement - Consumers are increasingly pursuing high-quality vegetables, with organic labels and traceability codes becoming standard on packaging [1] - In Anhui's He County, farmers are utilizing smart devices to monitor soil and light conditions, implementing preservation technologies to enhance vegetable freshness and adjust harvest timing [3] Growth of Green and Organic Products - Anhui's He County has significantly increased its supply of green and organic products, with a total of 132 certified products as of now [5] - The Ministry of Agriculture and Rural Affairs reported that during the 14th Five-Year Plan, 36,000 new green and organic products were certified, providing over 200 million tons of quality agricultural products annually [7] Whole Grain Food Development - Quinoa is gaining popularity as a key whole grain, with significant harvests in Qinghai's Ulan County, which is a major breeding base for quinoa [8][9] - The average yield of quinoa in Shanxi's Jingle County is expected to exceed 300 kg per mu, with the entire quinoa industry projected to generate over 530 million yuan in annual output value [9] Agricultural Processing Upgrades - The agricultural processing sector is evolving, with innovations such as freeze-dried porridge and various soybean products being developed [11][12] - Heilongjiang's Wudalianchi is a key soybean production area, hosting 20 processing enterprises that leverage the region's high-quality soybean resources [12] Rural Tourism and Agricultural Integration - Rural areas are transforming into experiential destinations, blending agricultural activities with tourism, as seen in Zhejiang and Jiangsu [16][18] - The Ministry of Agriculture has established 240 key leisure agriculture counties, with the leisure agriculture sector generating nearly 900 billion yuan in revenue last year [18]

如今，人们的要求已经不再是"吃得饱""吃得好"，而是要"吃得健康"。一碗饭，能否吃出"全营养"？一盘菜，又如何兼顾新鲜与品质？一片田 园，又能玩出多少新花样？今天就跟随记者的镜头，一起走出实验室，走近生产线，一起去解锁中国农业的"新吃法"与"新玩法"。看看我们碗 里的"绿色"究竟来自哪里？ 蔬菜品质提升 碗里的"绿色"来自哪里？ 近年来，瞄准绿色、有机等农产品市场需求快速增长的新变化，安徽和县通过基础设施改造提升、标准化生产、加大科技投入等，加大绿色优 质农产品供给。截至目前，全县绿色食品、有机农产品和地理标志农产品总数达132个。 农业农村部最新数据显示，"十四五"时期，全国新认证绿色、有机、名特优新和地理标志农产品3.6万个，每年向社会提供绿色优质农产品实 物总量超过2亿吨。 推进全谷物食品研发 小藜麦打开大市场 绿色、有机农产品热销的同时，全谷物食品正悄然靠近"C位"。在全谷物家族中，藜麦是重要的一员，从沙拉碗里的点缀到主食盘里的主角， 如今，小小藜麦打开大市场。 走进北京多家超市，新鲜蔬果琳琅满目，色彩纷呈。绿色有机标识和产地溯源码成为不少蔬菜包装上的标配，羽衣甘蓝、西兰苔等特色蔬菜成 为新宠。记者发 ...

【深瞳工作室出品】 策划：刘恕李坤 "最近看了相关科普，了解到全谷物更健康。"为此，今年中秋佳节，李女士特意选购了一些全麦月 饼。"既能吃出节日气氛，也不用担心热量超标。"她说。 全麦面包、糙米米饭、糙米烧卖、荞麦面条……如今，主打健康牌的全谷物食品悄然兴起。 自去年国家发展和改革委员会、国家粮食和物资储备局等七部门联合印发《国家全谷物行动计划（2024 —2035年）》（以下简称《行动计划》）以来，各地不断加强全谷物科学膳食宣传推广，因地制宜发展 全谷物产业。 随着政策效应逐步释放，消费者对全谷物的接受度也持续提升。但我国全谷物消费仍在低位徘徊，全谷 物消费占谷物消费的比例不足1％。而部分发达国家全谷物消费占比已达20％—35％，其中德国2021年 人均全谷物日摄入量高达132.6克，在谷物消费中的占比达33.93％。 天然"营养素包"叫好不叫座 在一家超市零食区，全谷物"明星"产品琳琅满目：有机纯燕麦片采用低温烘焙工艺，膳食纤维含量达 12％以上；高纤维燕麦采用零添加蔗糖配方，蛋白质含量显著高于普通燕麦；有机谷物轻养礼盒提供科 学营养配比，专为控糖与健身人群量身打造…… "很多产品都标注了全谷物，但成分标 ...