Core Viewpoint - The "Twenty-Four Solar Terms Cuisine Promotion Activity" aims to integrate traditional cultural essence with modern dining industry, driving consumption upgrades and fostering new growth in the restaurant sector [1][3]. Group 1: Event Overview - The event was launched on July 24 in Nanjing, guided by the Ministry of Human Resources and Social Security and organized by the China Hotel Association [1][3]. - The activity connects production, education, and research forces through the exploration of traditional culture [1][3]. Group 2: Cultural Significance - The solar terms reflect seasonal changes and are closely linked to Chinese dietary customs, emphasizing harmony between daily diet and nature [3]. - The integration of solar terms cuisine with modern dining is seen as a significant new scene in the "food + culture" concept [3]. Group 3: Discussions and Themes - Participants discussed various themes including restaurant management, the relationship between solar terms and medicinal cuisine, and the e-commerce of products [3]. - The event featured a special exhibition called "Feast of Seasons," showcasing over 50 innovative seasonal dishes that embody the traditional concept of "eating in accordance with the seasons" [3]. Group 4: Future Initiatives - This event is part of the "Chinese Food Festival" series leading up to 2025, with over a hundred representatives from industry associations, intangible cultural heritage inheritors, and restaurant executives in attendance [3].

Core Insights - The "Twenty-Four Solar Terms Cuisine Promotion Activity" was launched on July 24 in Nanjing, aiming to integrate seasonal dietary culture with modern dining industry and consumption scenarios to promote high-quality development in the restaurant sector [1] - The restaurant industry is a significant area of service consumption, with China's catering revenue reaching 27,480 billion yuan in the first half of the year, reflecting a year-on-year growth of 4.3% [1] - The integration of seasonal cuisine with modern dining is seen as a crucial innovation to drive growth in the restaurant industry, emphasizing harmony between daily diet and natural seasonal changes [1] Industry Developments - The China Hotel Association plans to leverage key events like the 26th China Food Festival to create platforms for exchange and showcase seasonal cuisine, enhancing the influence of seasonal foods and local delicacies [2] - The association aims to cultivate renowned seasonal dishes, restaurants, snacks, and heritage figures, while also establishing technical standards for seasonal cuisine production [2] - There is a focus on promoting national trendy foods and excellent dining culture in conjunction with local sports events, fostering mutual empowerment between sports and dining consumption [2]

大岭山荔枝柴烧鹅成为消费"顶流" 活动期间，美食集市人气爆棚，粤港澳台美食汇集，大岭山荔枝柴烧鹅更是成为消费"顶流"。除了大岭山荔枝柴烧鹅，更有星巴克、康师傅、煌上煌、比德 堡等美食天团霸气助阵，现场还有港式烧腊、台湾蚵仔煎，小蚂蚁手工食品、LEMON UP!手摇柠檬茶、大岭山荔枝、霞姐传统美食…… 1 LL IP I 旋球可票 东莞市大岭山桂姐私房菜 ID 岭山人家 NEERETE 1 鬼 翡 Car te c t # 在 uis t the m 14 为期四天的 湾区周末IN东莞·大岭山"幸运鹅"城市漫游记 完美收官 据不完全统计 活动吸引近8万市民游客前来打卡 全线带动周边商圈、食街、酒店消费 活动现场总营业额近120万元 美食集市成了"烟火新地标" 本地烧鹅摊位桂姐私房菜揽金6.7万元领跑 福顺酒楼、和景烧鹅、岭山人家、陈家家宴等 烧鹅摊位累计营业额超17.8万元 7月3日至6日，融合美食集市、文旅打卡、文艺表演、文创体验于一体的湾区周末IN东莞·大岭山"幸运鹅"城市漫游记在大岭山文化广场顺利举行，市民游客 热情参与，共享这场文化盛宴。活动通过"美食引流+文化留客"模式，有效提升大岭山文旅影响力，助推 ...

越来越多地方美食，开始火爆全国。 北京烤鸭、奶皮子酸奶都是外地游客到北京的"必打卡"项目，例如，奶皮子酸奶在去年一跃成为北京"新晋土特产"，紫光园的奶皮子酸奶单日卖出12万 杯；云贵菌子、酸汤火锅也在全国遍地开花。更早以前，淄博烧烤的烟火气席卷全网…… 消费者对异地美食和文化的向往，正在让各类地方美食成为餐饮业的出圈密码。 当文旅、文化成为餐饮消费的重要驱动力，餐饮人可以如何把握这一机遇？ 在武汉百年洋楼中吃糊汤粉是什么体验？"美食+文化"成餐饮品牌流量密码 事实上，如今的消费者并不止享受美食，同时还要消费美食背后的文化，包括品牌故事、风土人情以及城市历史等。 例如，武汉老字号餐饮品牌德华楼将武汉特色小吃与非遗文化相结合，强化品牌的老字号 、上百年传承等文化属性，增强对消费者的吸引力。据德华楼 线上运营主管陈中达介绍，去年以来德华楼积极参加非遗时装秀等当地举办的文化活动，让消费者能在领略湖北非遗文化魅力的同时，还能品尝到年糕、 糊汤粉等特色小吃。 此外，去年德华楼还在武汉百年洋楼"巴公房子"旁开出一间新店，将武汉小吃和武汉老建筑相结合，打造武汉的美食打卡目的地，吸引不少年轻消费者和 外地游客打卡。 △图片来源 ...