Core Viewpoint - The narrative surrounding the decline of traditional consumption, particularly in sectors like liquor, luxury watches, and fuel vehicles, has gained traction online, with the term "老登" (Old Deng) becoming a symbol of generational conflict and a critique of older consumer habits [1][12][18] Group 1: Understanding "老登" Brands - "老登" brands, such as liquor and cigarettes, are characterized by their exclusivity and emotional resonance, which creates a strong identity among their consumers [10][11] - The term "老登" carries a negative connotation, reflecting a rejection of older consumer values, while "老钱" (Old Money) is viewed more neutrally, indicating wealth accumulation over generations [5][7] - The success of "老登" brands lies in their ability to clearly define their target audience, allowing them to thrive despite negative perceptions from non-consumers [9][18] Group 2: Market Dynamics and Consumer Behavior - "老登" brands operate on a business model that does not rely on mass appeal or constant advertising, instead thriving on relationship networks and long-term trust [14][18] - The emotional backlash against "老登" consumption does not necessarily indicate a loss of market; rather, it may reflect external influences affecting sales [15] - The current discourse around "老登" consumption serves as a means for younger generations to express their identity and attitudes, transforming consumption into a form of social commentary [18]

Group 1 - The article discusses the emergence of "old brands" that exhibit arrogance and a lack of understanding towards younger consumers, leading to negative public perception and potential business decline [1][11] - Characteristics of "old brands" include a paternalistic attitude, centralized decision-making, reliance on traditional media, and a disconnect from new consumer trends [3][4][7][10] Group 2 - "Old brands" often operate under a mindset of superiority, believing they need to educate consumers rather than engage with them [4][11] - The decision-making process in these brands is often dominated by a single authoritative figure, leading to a lack of diverse perspectives and potential misjudgments [6][10] Group 3 - Many "old brands" fail to adapt to the current consumer landscape, which has shifted towards a buyer's market with diverse and personalized demands [7][10] - The article emphasizes the need for brands to adopt a service-oriented mindset, prioritizing consumer engagement and feedback over traditional marketing approaches [12][14] Group 4 - Transparency and sincerity are crucial for modern brands, as consumers increasingly reject brands that exploit information asymmetry [16][21] - Successful brands like Xiaomi demonstrate the importance of open communication and consumer involvement in decision-making processes [21][22] Group 5 - The article concludes that the downfall of "old brands" stems from their failure to evolve from a centralized, authoritative model to a decentralized, collaborative approach that values consumer input [28]