从去年第三季度开始，白酒、名表、燃油车这些传统板块的表现同时走弱。很多人就开始说：老登的消费不行了，老登文化要结束了。 这种说法开始在网上飞速传播。像病毒一样扩散，席卷评论区、短视频和各种讨论场景。 慢慢地，老登不只是一个骂人的词，还被拿来解释很多事情：为什么白酒不好卖了，为什么烟茶没人买了，为什么人情消费看起来在降温。 好像只要贴上"老登"这两个字，所有消费问题就都有了答案。 这些言论乍一听好像是在骂老登，但细品其实是在给自己打气。 老登时代结束啦，所以年轻人的时代——也就是我的时代——要来临啦！ 老登那一套要完蛋啦，所以年轻人——也就是我自己——要发达啦！ 听着感觉特别解气，有一种复仇文学大结局的爽感，所以这类内容流量特别高，转发点赞的数据表现特别好。 虚拟网络上扬眉吐气了，实际情况又如何呢？ 很遗憾，这里需要泼一盆冷水。 现实是，讨厌老登的人，声量再大，也不会影响老登品牌们赚钱。 由集体共鸣催生出的美好愿景，虽然很遗憾，但往往不是现实。 典型"老登"品类白酒来源：网络 要理解老登品牌，可以先把它和只差一个字的老钱品牌放在一起看。 老钱，是在描述一种状态。 是在说家族里有积累，沉淀时间很久。钱一代一代留下 ...

Group 1 - The article discusses the emergence of "old brands" that exhibit arrogance and a lack of understanding towards younger consumers, leading to negative public perception and potential business decline [1][11] - Characteristics of "old brands" include a paternalistic attitude, centralized decision-making, reliance on traditional media, and a disconnect from new consumer trends [3][4][7][10] Group 2 - "Old brands" often operate under a mindset of superiority, believing they need to educate consumers rather than engage with them [4][11] - The decision-making process in these brands is often dominated by a single authoritative figure, leading to a lack of diverse perspectives and potential misjudgments [6][10] Group 3 - Many "old brands" fail to adapt to the current consumer landscape, which has shifted towards a buyer's market with diverse and personalized demands [7][10] - The article emphasizes the need for brands to adopt a service-oriented mindset, prioritizing consumer engagement and feedback over traditional marketing approaches [12][14] Group 4 - Transparency and sincerity are crucial for modern brands, as consumers increasingly reject brands that exploit information asymmetry [16][21] - Successful brands like Xiaomi demonstrate the importance of open communication and consumer involvement in decision-making processes [21][22] Group 5 - The article concludes that the downfall of "old brands" stems from their failure to evolve from a centralized, authoritative model to a decentralized, collaborative approach that values consumer input [28]