中新网广州10月11日电 题：从"活化石"到"金钥匙" 广东古树名木激活绿美经济 作者 程景伟 林荫 从"活化石"到"金钥匙" 广东古树名木激活绿美经济 在南粤大地，一株株古树名木如时光的守望者，正被赋予新使命。 广东现有古树名木8.5万余株。据广东省林业局介绍，该省以绿美广东生态建设为引领，创新探索古树 名木保护与经济发展的深度融合，通过机制创新、文旅融合、产业赋能等路径，探索出"生态+产业+文 化"融合发展模式。 古树公园成生态文旅热点 在韶关市仁化县红锥古树公园，59株百年红锥古树自然分布，树冠如伞，遮蔽烈日。园内设有清泉、景 观亭、园林小桥等配套功能性设施，集古树保护、文化体验、休息游憩、自然教育等功能于一体，成为 村民纳凉、游客"打卡"的好去处。 截至2024年底，仁化县累计建成13个绿美古树公园。这些古树公园催热了当地乡村旅游，带动民宿产业 兴起，形成了"护树增收"的良性循环，成为粤北生态旅游新名片。 近年来，广东将古树保护与文旅融合推向纵深，全省累计建成210个古树公园，通过完善森林步道、休 憩平台、解说系统等设施，推动"生态资源"向"富民资产"转化。这些扎根乡土的绿色空间，不仅成为市 民和游客 ...

广东创新古树保 护利用 激活绿 美经济新引擎_ 南方+_南方plus 古树公园成生态 文旅热点 这些穿越千年 的"绿色活化 石"正加速蜕 变，成为乡村振 兴的"金钥匙" ， 持续释放绿美经 济的澎湃红利。 到，广东现有古 树名木8.5万余 株，广东以绿美 广东生态建设为 引领，创新探索 古树名木保护与 经济发展的深度 融合，通过创新 机制、文旅融 合、产业赋能等 路径，探索 出"生态+产业 +文化"的融合发 展模式。如今， 在韶关市仁化县 红锥古树公园， 59株百年红锥古 树自然分布，树 冠如伞遮蔽烈 日，园内设有清 泉、景观亭、园 在南粤大地，一 棵棵古树名木如 时光的守望者， 正被广东赋予新 使命。日前，南 方农村报记者在 省林业局了解 江门小鸟天堂。阮国志摄 林小桥等配套功 能性设施，集古 树保护、文化体 验、休息游憩、 自然教育等功能 于一体，成为村 民纳凉、游客散 步的好去处。截 至2024年底，仁 化县累计建成13 个绿美古树公 园，其中大井村 爱情主题公园每 年为村集体增收 超20万元。这些 古树公园催热了 当地乡村旅游， 带动民宿产业兴 起，形成了"护 树增收"的良性 循环，成为粤北 生态旅游 ...

Group 1 - The article discusses the emergence of "old brands" that exhibit arrogance and a lack of understanding towards younger consumers, leading to negative public perception and potential business decline [1][11] - Characteristics of "old brands" include a paternalistic attitude, centralized decision-making, reliance on traditional media, and a disconnect from new consumer trends [3][4][7][10] Group 2 - "Old brands" often operate under a mindset of superiority, believing they need to educate consumers rather than engage with them [4][11] - The decision-making process in these brands is often dominated by a single authoritative figure, leading to a lack of diverse perspectives and potential misjudgments [6][10] Group 3 - Many "old brands" fail to adapt to the current consumer landscape, which has shifted towards a buyer's market with diverse and personalized demands [7][10] - The article emphasizes the need for brands to adopt a service-oriented mindset, prioritizing consumer engagement and feedback over traditional marketing approaches [12][14] Group 4 - Transparency and sincerity are crucial for modern brands, as consumers increasingly reject brands that exploit information asymmetry [16][21] - Successful brands like Xiaomi demonstrate the importance of open communication and consumer involvement in decision-making processes [21][22] Group 5 - The article concludes that the downfall of "old brands" stems from their failure to evolve from a centralized, authoritative model to a decentralized, collaborative approach that values consumer input [28]

Core Insights - The Chinese ice cream market is projected to reach a scale of 183.5 billion yuan in 2024, with an expected growth to 233.4 billion yuan by 2030, indicating a stable growth trajectory and significant untapped potential [1] - The industry is witnessing a trend towards increased concentration, necessitating traditional companies to accelerate digital transformation and innovation, while new brands should focus on differentiated positioning and niche demands [1] Market Growth and Consumer Behavior - Since 2017, per capita ice cream consumption in China has been steadily increasing, reaching 3.3 kg in 2024, although it still lags behind the global average of approximately 4.8 kg [2] - The market size of the ice cream industry has consistently grown, with a forecast to surpass 200 billion yuan by 2027, driven by rising demand for leisure foods, product innovation, and improved purchasing channels [3] Regional Characteristics and Consumer Preferences - As of May 2025, there are 41,203 existing ice cream-related enterprises in China, predominantly located in East China (7,401), South China (6,646), Northeast (6,298), and Southwest (6,248), reflecting regional consumer characteristics and historical factors [3] - Over 60% of consumers prioritize reasonable pricing and brand recognition when purchasing ice cream, while 40% are influenced by attractive packaging and flavor [4] Sales Channels and Market Trends - Ice cream sales are heavily concentrated in offline channels, accounting for approximately 74.6%, with traditional supermarkets (43.1%) and convenience stores (37.3%) being the dominant sales venues [5] - The industry is evolving from a "traditional summer beverage" to a "leisure food + healthy snack" composite track, driven by deep iterations in consumer demand for health, personalization, and situational consumption [5]

Group 1 - The company Zhongxuegao Foods (Shanghai) Co., Ltd. has recently been involved in a bankruptcy liquidation case, with a hearing scheduled for November 5 at the Shanghai Third Intermediate People's Court [1] - The applicant for the bankruptcy case is Shanghai Zhenliao Trading Co., Ltd. [1] Group 2 - On September 1, the founder of Zhongxuegao, Lin Sheng, responded to the "ice cream burning without melting" incident in a video [3] - Lin Sheng stated that the ice cream involved in the incident contained 40% to nearly 50% dry matter, contrasting with typical ice cream that is 95% water, which affects how it reacts to burning [6]

Market Overview - The ice cream category has shown a downward trend in both sales and volume from 2023 to 2025, with sales index dropping from 100 in 2023 to 86.67 in 2025, and volume index decreasing from 100 to 94.18 [4][6] - The decline in sales is attributed to consumers shifting from high-priced products to lower-priced options, rather than fluctuations in price levels [4][6] Price Level and Consumer Behavior - The price index for ice cream has remained above 100 since September 2024, indicating a year-on-year increase in price levels, contrasting with the previous two years of significant price drops [6] - Despite the price recovery, the overall sales scale remains under pressure due to changes in consumer preferences and budget constraints [6][19] Brand and Market Concentration - The market concentration for ice cream has remained stable, with the top 10 groups (CR10) holding a market share of 65.5% in 2025, slightly down from 66.5% in 2023 [9] - The number of brands and groups in the ice cream category has continued to grow, indicating increased competition without significantly altering the overall market structure [11][9] Product Packaging Trends - Non-combination packs dominate the market, maintaining a share of around 95%, while combination packs account for less than 5% [13][15] - The average specifications for non-combination products have remained stable, while combination products have shown more variability, reflecting changing consumer preferences for value [17] Pricing Trends by Segment - The market is shifting towards lower-priced products, with the share of the 0-1 yuan price segment increasing from 7.67% to 9.60% from 2023 to 2025 [24] - The number of SKUs in lower price segments has expanded significantly, while high-priced segments have seen limited growth, indicating a consumer preference for value-oriented products [26] New Product Development - The number of new SKUs in the ice cream category has been declining, with non-combination products still dominating but decreasing from 309 to 225, while combination products dropped from 47 to 21 [33] - New product launches are increasingly occurring earlier in the year, allowing brands to better prepare for peak seasons [33] Competitive Landscape - The top 10 groups in the ice cream market have experienced slight declines in market share and sales, with Yili maintaining the largest share at approximately 33% despite a small decrease in sales [38][36] - The competitive dynamics among brands show that while some brands like Yili and Ice Factory are growing, others like Mengniu and Dream Dragon are facing declines in both market share and sales [41][36] Future Outlook - The ice cream category is expected to see new entrants from various sectors, as brands from other categories are increasingly launching ice cream products to capture market share [63][65] - The overall market is anticipated to continue evolving, with a focus on value and affordability as key consumer trends [61][65]

Group 1: Frozen Desserts Overview - The article discusses the popularity of frozen desserts like ice pops, ice cream, and sorbet during summer, emphasizing the need for careful selection and moderation to avoid negative health impacts [1] - Different types of frozen desserts are classified under frozen beverages, with specific nutritional standards for protein and fat content: ice cream must have at least 2.2% protein and 5% fat, while sorbet requires at least 0.4% protein and 1% fat, making ice cream and sorbet nutritionally superior to ice pops [1] Group 2: Health Considerations - Consumers are advised to pay attention to the content of trans fats in frozen desserts, particularly looking for ingredients like hydrogenated vegetable oils, which can indicate the presence of trans fats [2] - Proper storage conditions for frozen desserts are crucial; they should be kept at temperatures below -15 degrees Celsius to prevent microbial growth [2] - Consumers should check for intact packaging and avoid purchasing products that have undergone repeated thawing and refreezing, as indicated by damaged packaging or deformation [2]

Core Viewpoint - Guangdong Province is actively conducting a special campaign against counterfeit and inferior food products in rural areas, resulting in significant enforcement actions and financial penalties [1][3]. Summary by Relevant Sections Enforcement Actions - A total of 3,656 illegal cases have been filed and handled, with fines and confiscations amounting to 17.6 million yuan (approximately 2.5 million USD) [1][3]. - The campaign has led to the closure of 48 unlicensed businesses and the dismantling of 7 counterfeit production and sales operations in collaboration with law enforcement [3]. Campaign Activities - The Guangdong Market Supervision Administration organized a "You Point, I Check" food safety activity in rural areas, focusing on key food sales locations such as farmers' markets and small grocery stores [3]. - A total of 18 food samples were collected during a live-streamed inspection event, targeting popular food items like spicy strips, preserved fruits, and ice cream [3]. Future Plans - The Guangdong Market Supervision Administration plans to continue its efforts in the special campaign, aiming to eliminate industry malpractices and improve the food safety consumption environment in rural areas [3].

Core Viewpoint - The recent comments by the chairman of Baiguoyuan, Yu Huiyong, regarding "educating consumers" have sparked significant public backlash, highlighting a crisis of consumer trust that is more severe than mere financial losses [2][4][5]. Company Overview - Baiguoyuan, once labeled as a "fruit assassin," is now facing its toughest survival challenge since its listing, with a notable decline in consumer trust and market share due to rising competition from community group buying and fresh e-commerce platforms [2][9]. - Despite a trend of "consumption downgrade," Baiguoyuan maintains its high pricing strategy, which has led to increasing consumer dissatisfaction and negative discussions about its fruit quality and pricing [2][4]. Financial Performance - Baiguoyuan's financial results reveal a significant downturn, with 2024 revenue at 10.273 billion yuan, a decrease of 9.8% year-on-year, and a net loss of 386 million yuan, marking a 206.7% decline compared to a profit of 362 million yuan in 2023 [10][12]. - The company's gross margin has dropped to single digits, from 11.5% in 2023 to 7.4% in 2024, indicating a severe compression of profit margins [10]. Market Dynamics - The competitive landscape is increasingly challenging, with traditional retail being pressured by low-cost fruit vendors and online platforms offering faster delivery services, leading to a decline in Baiguoyuan's customer traffic and average transaction value [9][10]. - The number of Baiguoyuan stores has decreased significantly, with a net reduction of 966 stores from the end of 2023 to the end of 2024, averaging 2.6 store closures per day [10]. Consumer Sentiment - The backlash against Baiguoyuan's "educational" stance has alienated consumers, who feel patronized and are increasingly vocal about their dissatisfaction with the brand's perceived arrogance and quality issues [4][5][14]. - The company's attempts to position itself as a high-end fruit provider are undermined by repeated quality control failures and negative consumer experiences, leading to a loss of trust [7][14]. Strategic Challenges - Baiguoyuan's ambition to achieve 100 billion yuan in revenue and expand its store count to over 10,000 is now in jeopardy due to the current crisis [11]. - The company's reliance on a franchise model complicates quality control, and its high pricing strategy is increasingly at odds with consumer expectations for value [12][14].

Core Insights - Zhejiang's "cool economy" is experiencing significant growth, with a 30% year-on-year increase in the export of summer products from May to July this year [1][2] - The province's ice cream and beer production is being automated to meet the rising international demand, with exports reaching over 10,000 boxes of ice cream and a 20% increase in beer exports [1][2] Group 1: Export Growth - Zhejiang's summer product exports, including ice cream and beer, reached a total value of 120 million yuan, reflecting a robust growth trend [2] - The province is exporting to over 40 countries and regions, showcasing the global reach of its products [1][2] Group 2: Company Innovations - Companies like Zhejiang Tianying Juneng Food Co. are enhancing production capabilities with automated systems to efficiently meet international market demands [1] - The Hangzhou Thousand Island Lake Brewery is responding to personalized customer needs for new products, such as white beer, by optimizing labeling and ensuring compliance with export market requirements [2] Group 3: Customs Support - The Qianjiang Customs is providing targeted guidance to companies for navigating international standards, facilitating smoother exports [1][2] - Customs measures such as "advance declaration" and "immediate inspection" are being implemented to expedite the export process for companies [2]