Core Viewpoint - A dispute between a central enterprise-backed real estate company and a local state-owned real estate company has been resolved through mutual agreement, highlighting the competitive dynamics in the Beijing real estate market [1][8]. Group 1: Project Development and Collaboration - The Beijing Huangshanmu store project, also known as Zijing Chenyuan and Puyue, is a joint development by Guangzhou Yuexiu Real Estate, Beijing Xingding Real Estate, and Beijing Fangxing Yicheng Real Estate, with a total land acquisition cost of 12.6 billion yuan [1][2]. - The three companies have agreed to collaborate on marketing and project development, adhering to principles of professionalism, transparency, and better service delivery to clients [1][9]. - The shareholding structure shows that Beijing Xingchang Real Estate (Zijing Chenyuan project) is 50.1% owned by Zhongjian Zhidi, 32.9% by China Jinmao, and 17% by Yuexiu Real Estate [2]. Group 2: Market Competition and Pricing Issues - Allegations of unfair competition were raised by Zhongjian Zhidi against Yuexiu Real Estate, claiming that the latter's marketing strategies led to customer loss and disrupted pricing order in the market [5][6]. - The pricing strategy for both projects was supposed to follow a unified standard based on core dimensions such as unit type and location, but discrepancies arose during the marketing process [4][5]. - The competitive environment is intense, with both projects targeting high-end improvement customers, leading to significant media attention and market discussions [6][7]. Group 3: Sales Performance - Zijing Chenyuan achieved sales of 5.65 billion yuan shortly after its launch, while Puyue reported sales of 4.565 billion yuan, indicating strong market interest [3][6]. - As of November 16, Zijing Chenyuan had 111 units signed at an average price of approximately 98,000 yuan per square meter, while Puyue had 117 units signed at around 99,600 yuan per square meter [6]. Group 4: Future Market Outlook - The Huangshanmu store area is positioned as a prime location for residential development, with plans for 30 high-quality residential land resources to be released in Chaoyang District over the next three years [7]. - The collaboration between these companies is seen as a strategy to mitigate risks and enhance competitiveness in a challenging real estate market [6].

一场央企背景的房企与地方国资房企的"豪门恩怨"，终以和解告终。 11月16日晚，《每日经济新闻》记者从多方获悉，目前股东方已经充分沟通，达成共识和解。 根据广州越秀华城房地产开发有限公司（越秀地产旗下公司）、北京兴鼎房地产开发有限公司（中建智地旗下公司）及北京方兴亦城置业有限公司（ 11月12日，业内流传一封中建智地旗下子公司北京兴鼎房地产开发有限公司向广州国资委提交的"举报信"，称越秀地产旗下广州越秀华城房地产开发有限公 司在合作开发的北京璞樾项目中存在首开不合理定价、续销期间恶意竞争导致客户流失到板块外竞品等行为。 三方联合声明，图片来源：越秀北京公众号截图 旗下公司）16日晚近23时发布的联合声明，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由这三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服 务。 从携手官宣到"影响签约金额超22亿元" 今年4月28日，中建智地、中国金茂、越秀地产和朝阳城发联合体以126亿元拿下北京市朝阳区黄杉木店组合地块，其中住宅部分成交楼面价约5.45万元/平 ...