Core Viewpoint - The extended National Day and Mid-Autumn Festival holiday has released consumer potential, particularly in the real estate market, with significant policy relaxations in major cities like Beijing, Shanghai, and Shenzhen contributing to increased transaction volumes [1][7]. Summary by Sections Beijing Market - The new housing market in Beijing showed a "divided" characteristic during the holiday, with high interest in quality improvement projects despite a general decrease in visitor numbers due to travel [2]. - Average daily transaction volume for new residential properties reached 0.61 million square meters during the holiday, a 52% increase compared to last year, while second-hand housing saw a 73% increase in daily transactions [2][3]. Shanghai Market - Shanghai's real estate market remained stable during the holiday, with new residential property transactions totaling 1.73 million square meters [4]. - The policy relaxation in the outer ring areas has stimulated market activity, with significant transactions occurring in districts like Dapuqiao and Baoshan [5][6]. Shenzhen Market - In Shenzhen, the average daily transaction volume for new residential properties was 0.23 million square meters, reflecting a 22% increase from last year [6]. - The market in Guangzhou, Hangzhou, and Chengdu faced slight pressure, with Guangzhou seeing a 4% decrease in daily transactions compared to last year [6]. Market Outlook - Analysts expect the "Silver October" market to continue showing a divided trend, with core cities maintaining high interest in quality projects, while overall market performance remains relatively subdued [7]. - The anticipated increase in new supply from major developers in core cities is expected to support new home sales in the fourth quarter [7].

9月26日，紫京宸园拿到了预售许可证。 这可能是今年北京市场上最值得关注的项目之一，因为它一开始就不走寻常路，在日渐白热化的竞争中，跳出了只卷得房率、装标的"数学大赛"，而是额 外把更大的投入用在"园"的整体规划上，以此形成项目独一无二的特质。 "园"的背后，中建智地在解答两个问题：一个居住社区的价值到底来自什么？把钱花在哪才真正在提升居住价值，而不是在制造营销的噱头？ 为了"卖"？还是为了"住"？不一样的出发点，才是不同项目之间的本质差异。 01 从"园"开始，入画 一个好的项目，从达到小区大门那一刻就开始了，进入小区之后层层递进。这是紫京宸园真正升维的地方。 传统项目是先排楼栋，再用不同主题的园林把剩余的公共空间填满，把园林当作楼与楼之间的过渡和调色板，因为"楼"是利润，园林是成本。 而紫京宸园把楼扔到了一边，第一步先规划这块建面14万方的土地如果用来建一个"园"，怎样才能出最好的效果？把"园"做出来，然后再在不打破园的完 整性前提下，找合适的位置把楼"栽"下去。先园后宅，园中有宅。 紫京宸园园林概念示意图 这个基础逻辑的转变，形成了紫京宸园与传统项目的两大不同： 首先，"园"是社区的骨相。 紫京宸园地块 ...

Core Viewpoint - The recent policy adjustments in Beijing's real estate market have led to a surge in new housing projects, particularly in areas outside the Fifth Ring Road, attracting significant buyer interest [1][4][8]. Group 1: Policy Impact - The Beijing Municipal Housing and Urban-Rural Development Committee and the Beijing Housing Provident Fund Management Center issued a notification allowing eligible families to purchase an unlimited number of homes outside the Fifth Ring Road [1]. - Following the implementation of this notification, the new housing market in Beijing has seen increased activity, with many new projects launching and drawing attention from potential buyers [1][4]. Group 2: New Housing Projects - Numerous new housing projects have recently opened, particularly in districts such as Tongzhou, Changping, Shijingshan, and Daxing, offering a variety of product types including affordable, upgraded, and high-end residences [3][4]. - The new projects are strategically located in both core areas with established amenities and emerging regions with significant growth potential, appealing to diverse buyer demographics [3][4]. Group 3: Market Dynamics - The new projects are enhancing the diversity of options available to buyers, thereby stimulating regional development and meeting various consumer needs [6]. - The upcoming traditional sales season, "Golden September and Silver October," combined with the recent policy changes, has prompted developers to aggressively pursue market share [8]. Group 4: Land Supply and Future Outlook - The seventh batch of proposed residential land supply has been released, involving eight plots covering approximately 27 hectares and a construction scale of about 630,000 square meters, aimed at enriching the new housing market supply [9]. - The land supply is strategically located near transit stations, indicating a focus on areas with strong market demand and well-developed infrastructure [9].

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for new project launches and sales events [1][4] - In Shanghai, the first batch of pre-sale permits in September has a total supply area of 139,000 square meters and a total value of approximately 8.31 billion yuan, covering multiple hot areas [1][6] - In Beijing, the new housing policy has led to a noticeable increase in sales, particularly among clients who were previously hesitant, with some projects seeing sales volumes double [2][4] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects being launched [7][8] - The luxury market in Shanghai remains strong, with the highest recorded new home price reaching 326,800 yuan per square meter [4][6] - In Shenzhen, the relaxation of purchase restrictions has significantly increased both the number of property viewings and sales, with a reported 30% increase in viewings and a 60% increase in sales volume following the new policy [9][10]

Core Insights - The traditional sales peak season "Golden September and Silver October" has arrived, with developers actively preparing for increased sales opportunities [2][5][12] - New housing policies have positively impacted market sentiment, leading to increased buyer interest and sales in various cities [4][6][12] Group 1: Market Activity - In Shanghai, the first batch of pre-sale permits in September totaled 139,000 square meters with a total value of approximately 8.31 billion yuan, covering multiple hot districts [2][9] - In Beijing, new housing policy implementation has resulted in a three-week consecutive increase in new home registrations, indicating a positive market response [4][5] - In Shenzhen, the first weekend after the new policy saw a 48% increase in property visits and a 60% increase in sales volume [12] Group 2: Developer Strategies - Developers are leveraging the "Golden September and Silver October" period to launch promotional campaigns, such as Vanke's "2025 Golden Autumn Quality Housing Festival" [11] - In Shanghai, the housing authority's direct promotion of new projects has led to increased buyer engagement, particularly in areas outside the city center [6][9] - In Beijing, developers are focusing on projects located in the outer ring, where the new policies have opened up opportunities for previously hesitant buyers [5][12] Group 3: Regional Highlights - Chengdu is expecting over 1,500 new homes to enter the market in September, with several notable projects set to launch [10][11] - In Shenzhen, the easing of purchase restrictions has allowed previously excluded buyers to enter the market, significantly boosting both viewings and sales [12] - The luxury market in Shanghai remains robust, with the Jinling Huating project setting a new record for new home prices at 326,800 yuan per square meter [7][9]

Core Insights - The launch event for the new residential project "Zijing Chenyuan" by China State Construction Intelligent Land (CSCI) indicates the company's strong commitment to the project [1] - The Beijing real estate market is experiencing a boost in sales due to new policies and the traditional peak sales season of "Golden September and Silver October" [3][5] - The new policy allows eligible families to purchase unlimited properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to enter the market [3][5] Market Response - Over 1,200 groups visited the marketing center of Zijing Chenyuan on its opening day, reflecting strong interest [3] - Following the implementation of the new policy on August 9, the new housing contract volume in Beijing has shown a "three consecutive increases" trend, with new residential contracts reaching 2,824 units in August, a 2.3% month-on-month increase [5] - The second-hand housing market also saw a rise, with 13,119 contracts signed, marking a 4.1% month-on-month increase [5] Developer Strategies - Real estate developers are actively ramping up marketing efforts to capitalize on the policy window, with various promotional activities and project launches taking place [6][7] - Developers are focusing on enhancing project amenities, such as gardens and clubhouses, to attract buyers, with some projects aiming to match high-end properties in terms of quality [9] - The marketing strategies are increasingly tailored to meet the demands of discerning buyers, particularly those looking for improved living conditions [8][9] Sales Trends - There is a noticeable acceleration in sales for new homes outside the Fifth Ring Road, while interest in properties within the Fifth Ring Road has also increased [7] - The new policy has allowed some families to qualify for purchasing properties within the Fifth Ring Road, leading to a surge in viewings and potential sales [7] - Developers are optimistic about the upcoming sales season, with some reporting doubled sales volumes shortly after the policy announcement [5][6]

Group 1 - The traditional sales peak season "Golden September and Silver October" has arrived, with developers gearing up for increased activity in the real estate market [3][12] - In Shanghai, the first batch of pre-sale permits in September covers a total supply area of 139,000 square meters, with a total value of approximately 8.31 billion yuan, indicating strong market interest [3][10] - In Beijing, the new housing policy has led to a noticeable increase in the number of visits to properties, with some new projects experiencing a doubling in transaction volumes [5][6] Group 2 - In Chengdu, over 1,500 new homes are expected to enter the market in September, with several notable projects set to launch [4][12] - In Shenzhen, the recent policy changes have significantly boosted both the number of property viewings and transactions, with a reported increase of 30% in viewings and 60% in sales volume [13] - The luxury market in Shanghai remains robust, with the highest recorded new home price reaching 326,800 yuan per square meter, reflecting strong demand in high-end segments [8][10]

Core Viewpoint - The recent policy changes in Beijing's real estate market have led to a significant increase in sales activity, particularly in the outer districts, as developers prepare to capitalize on the "Golden September and Silver October" sales season [3][4][13]. Group 1: Market Response to Policy Changes - The new policy allows eligible families to purchase an unlimited number of properties outside the Fifth Ring Road, which has encouraged previously hesitant buyers to make purchases [3][4]. - Following the policy announcement on August 8, there has been a noticeable uptick in property visits and transactions, with new home registrations in Beijing showing a three-week consecutive increase [3][4]. - In August, new residential sales in Beijing reached 2,824 units, a month-on-month increase of 2.3%, while second-hand residential sales totaled 13,119 units, up 4.1% [4]. Group 2: Developer Strategies - Developers are actively launching new projects and marketing campaigns to take advantage of the favorable policy environment, with several companies holding promotional events and opening model homes [2][7]. - Companies like China State Construction and others have reported significant increases in sales volume, with some projects experiencing a doubling of transactions shortly after the policy was implemented [6][9]. - Adjustments to project plans and configurations are also being made to enhance appeal, such as increasing the number of residential units and optimizing layouts [8]. Group 3: Buyer Behavior and Preferences - There is a shift in buyer behavior, with many customers becoming more selective and focused on quality, particularly in terms of amenities like gardens and clubhouses [10][11]. - The demand for properties with high-quality features is evident, as developers are investing in upscale amenities to attract discerning buyers [11][12]. - The market is seeing a mix of buyers, including those looking for specific property types and those returning to the market after previous unsuccessful attempts [9][10].

Core Insights - The newly launched residential project "璞樾" features a total of 426 units across 9 buildings, with sizes ranging from 152㎡ to 258㎡, and a high usable area ratio of over 90% [1][14]. Group 1: Project Overview - The main unit type starts at 152㎡, with a total of 175 units, designed for optimal space utilization with features like a separate service area and generous balcony space [2]. - The project includes larger units, such as a 188㎡ model with three bathrooms and a well-defined layout for privacy and functionality [7]. - The largest units are 230㎡ and 258㎡, offering luxurious features like a walk-in closet and scenic bathrooms, enhancing the overall living experience [12][10]. Group 2: Architectural Design - The project spans approximately 3 hectares, with a total construction area of 116,800㎡, of which 77,500㎡ is residential [14]. - The design includes two low-rise buildings and several high-rise structures, with the tallest being 25 stories [16]. - The landscape features three sunken courtyards and a water system, enhancing the aesthetic appeal and community environment [19]. Group 3: Amenities and Facilities - The project includes a central underground parking facility with 530 vehicle spaces, ensuring efficient traffic flow and safety [21]. - An educational facility is planned, covering 5,253㎡, designed to provide ample space for children's activities [23]. - The community will feature a clubhouse with a total area of approximately 2,500㎡, providing recreational options for residents [19]. Group 4: Location and Market Context - The land for the project was acquired for 12.6 billion yuan, strategically located near major commercial and educational resources [26]. - The surrounding area includes established luxury properties, indicating a competitive market for high-end residential developments [26]. - The project is positioned to attract middle to high-income buyers, aligning with the branding of both China Jinmao and Yuexiu Properties [27][28].

Group 1 - The event held on September 5 showcased the launch of the Zhongjian Zhidi project, specifically the Zijing Chenyuan product, at the Beijing Guomao Hotel [1] - The project covers an area of approximately 140,000 square meters, designed for large-scale luxury residential planning with expansive views and significant landscaping [1] - Notably, the project features a cleverly transformed 11-meter wide street into a cherry blossom forest, enhancing the aesthetic appeal of the development [1]