来源：子弹财经 | 作者 | 美물 | 编辑 | | 蛋总 | | --- | --- | --- | --- | --- | | 美编 | 邢静 | 审核 | 11 | 颂文 | 中建智地的一封"举报信"，直接击碎了北京豪宅圈的表面风光，也将中建智地、越秀地产推到了聚光灯前。 此次争议缘起北京朝阳区的黄杉木店项目，此项目为中建智地、越秀、金茂等联合体耗资126亿元竞得，后分为南地块（紫京宸园）、北地块（璞樾）开 发。 据媒体报道，中建智地在"举报信"中声称，璞樾故意降低优势房源定价，存在恶意竞争行为。 央企中建智地与广州国企越秀地产的"大战"爆发之后，迅速引发舆论关注。最终，几位股东又在11月16日深夜发布联合声明，握手言和。 只是，在双方矛盾公开化之后，外界一直好奇：两个项目的价格究竟是否存在差异？紫京宸园和璞樾的销售情况到底如何？这两个豪宅又面临着怎样的去 化压力？ 带着这些疑问，「子弹财经」于近日线下走访了紫京宸园、璞樾，探寻在这场"举报闹剧"背后，中建智地、越秀究竟何以至此？ 1 跌宕起伏的6个月： 联姻、反目、和解 中建智地和越秀的合作要回溯至今年4月。 今年4月28日，中建智地+金茂+越秀+朝阳 ...

Core Viewpoint - A dispute between a central enterprise-backed real estate company and a local state-owned real estate company has been resolved through mutual agreement, highlighting the competitive dynamics in the Beijing real estate market [1][8]. Group 1: Project Development and Collaboration - The Beijing Huangshanmu store project, also known as Zijing Chenyuan and Puyue, is a joint development by Guangzhou Yuexiu Real Estate, Beijing Xingding Real Estate, and Beijing Fangxing Yicheng Real Estate, with a total land acquisition cost of 12.6 billion yuan [1][2]. - The three companies have agreed to collaborate on marketing and project development, adhering to principles of professionalism, transparency, and better service delivery to clients [1][9]. - The shareholding structure shows that Beijing Xingchang Real Estate (Zijing Chenyuan project) is 50.1% owned by Zhongjian Zhidi, 32.9% by China Jinmao, and 17% by Yuexiu Real Estate [2]. Group 2: Market Competition and Pricing Issues - Allegations of unfair competition were raised by Zhongjian Zhidi against Yuexiu Real Estate, claiming that the latter's marketing strategies led to customer loss and disrupted pricing order in the market [5][6]. - The pricing strategy for both projects was supposed to follow a unified standard based on core dimensions such as unit type and location, but discrepancies arose during the marketing process [4][5]. - The competitive environment is intense, with both projects targeting high-end improvement customers, leading to significant media attention and market discussions [6][7]. Group 3: Sales Performance - Zijing Chenyuan achieved sales of 5.65 billion yuan shortly after its launch, while Puyue reported sales of 4.565 billion yuan, indicating strong market interest [3][6]. - As of November 16, Zijing Chenyuan had 111 units signed at an average price of approximately 98,000 yuan per square meter, while Puyue had 117 units signed at around 99,600 yuan per square meter [6]. Group 4: Future Market Outlook - The Huangshanmu store area is positioned as a prime location for residential development, with plans for 30 high-quality residential land resources to be released in Chaoyang District over the next three years [7]. - The collaboration between these companies is seen as a strategy to mitigate risks and enhance competitiveness in a challenging real estate market [6].

将秉持专业、阳光、公开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和 服务。 11月16日晚间， 中建智地与越秀北京发出联合声明称，北京朝阳黄杉木店项目（推广名紫京宸园、璞 樾）是由北京兴鼎房地产开发有限公司、北京方兴亦城置业有限公司与广州越秀华城房地产开发有限公 司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发 经营各项工作，向社会及客户提供更好的产品和服务。 感谢社会各界的关注，也感谢广大客户朋友的理解与包容。 ...

针对中建智地与越秀在北京两个项目运营方面的纠纷，11月16日晚间，中建智地、越秀北京、金茂北京 三家企业几乎在同一时间发布联合声明。声明称，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是 由北京兴鼎房地产开发有限公司、北京方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家 联合竞得并合作开发的项目。各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公 开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服务。 声明中的北京兴鼎房地产开发有限公司为中建智地旗下企业，北京方兴亦城置业有限公司为金茂下属公 司，广州越秀华城房地产开发有限公司为越秀下属公司。表面看，中建智地与越秀似乎是握手言和了， 但声明中没有透露任何达成共识的细节。 中建智地方面向智通财经表示："南北地块共同操盘，互派营销副职，金茂派观察员。" "双子"带来的祸端 中建智地与越秀的此次纠纷要追溯到今年4月。4月28日，中建智地+金茂+越秀+朝阳城开联合体以126 亿元底价摘得北京市朝阳区平房乡黄杉木店平房区城中村改造项目地块、孙河组团地块。黄杉木店地块 被分成两部分，中建智地独自操盘南地块，开发项目为紫京宸园；金茂 ...

Core Viewpoint - The joint development dispute over the Huangshanmu store site has been resolved through a reconciliation announcement, signaling the need for improved cooperation mechanisms among real estate companies to avoid future conflicts and ensure long-term collaboration [1][16]. Group 1: Background of the Joint Development - In April 2025, a consortium including China State Construction Intelligence, China Jinmao, and Yuexiu Real Estate won the bid for the Huangshanmu store site in Beijing's Chaoyang district for 12.6 billion yuan [3]. - The site was divided into two parts for development: the southern part "Zijing Chenyuan" managed by China State Construction Intelligence and the northern part "Puyue" managed by Yuexiu Real Estate, with China Jinmao focusing on product design [3][4]. Group 2: Shareholding Structure and Management - The shareholding structure shows that China State Construction Intelligence holds 50.1% in the southern project, while Yuexiu holds 17%, indicating a potential imbalance in decision-making power [4]. - The northern project has shareholdings of 49.9% for China State Construction Intelligence, 33.1% for China Jinmao, and 17% for Yuexiu, further complicating the management dynamics [4]. Group 3: Initial Cooperation and Marketing Strategy - The companies initially agreed on differentiated product strategies to avoid direct competition, with specific housing types planned for each project [5]. - A unified pricing strategy was established to maintain price consistency across both projects, leading to significant initial sales success [6]. Group 4: Emergence of Conflicts - Tensions arose when China State Construction Intelligence accused Yuexiu of engaging in malicious competition, undermining the agreed pricing logic and damaging overall project interests [8][11]. - Specific allegations included unreasonable pricing strategies and targeted marketing attacks that led to customer losses for the southern project [11][14]. Group 5: Resolution and Future Outlook - The reconciliation announcement on November 16 indicated that the companies reached a new agreement on key issues such as rights and responsibilities, allowing the project to resume normal operations [16]. - The effectiveness of the new cooperation model and the prevention of similar conflicts in the future remain to be seen [16].

Core Insights - The "Twin Stars" project in Beijing's Chaoyang district, which generated over 10 billion yuan on its opening day, is facing disputes over operational rights, drawing market attention [1][5] - After negotiations, the stakeholders of the two projects have reached an agreement to jointly manage marketing efforts moving forward [5][6] Project Details - The two projects are part of a 12.6 billion yuan land acquisition in April 2023, with a floor price of 54,500 yuan per square meter, setting a record for total price in Chaoyang [2] - The projects include residential and educational facilities, with specific land areas and building specifications outlined for each plot [2][3] Sales Performance - The "Zijing Chenyuan" project achieved a total sales amount of 5.65 billion yuan on its opening day, while "Puyue" sold 4.565 billion yuan worth of units [4] - As of now, "Zijing Chenyuan" has a sales rate of 14.7% with an average transaction price of 98,500 yuan per square meter, while "Puyue" has a sales rate of 31% with an average price of 99,600 yuan per square meter [4] Market Competition - The competition in the Chaoyang district is intensifying, with multiple new projects being launched, including those from Poly and China Resources, which are also targeting similar high-end customer segments [8][9] - The area has seen a continuous increase in land supply, with several plots being released for development this year, contributing to the competitive landscape [8]

来源：环球网 【环球网综合报道】11月16日晚，北京兴鼎房地产开发有限公司（中建智地+朝阳城开）、北京方兴亦 城置业有限公司（中国金茂）、广州越秀华城房地产开发有限公司（越秀地产）发布联合声明。 声明显示，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由北京兴鼎房地产开发有限公司、北京 方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发 经营各项工作，向社会及客户提供更好的产品和服务。 感谢社会各界的关注，也感谢广大客户朋友的理解与包容。 据悉，4月28日，黄杉木店地块由中建智地+中国金茂+越秀地产+朝阳城发联合体以126亿元的底价摘 得。项目包括南、北两幅住宅地块，南地块紫京宸园由中建智地主导营销，北地块璞樾则由越秀负责营 销与物业。 图源：中 建智地在北京 ...

本报讯 （记者陈潇）11月16日，北京朝阳黄杉木店板块紫京宸园、璞樾项目股东方发布联合声明，引 发行业与市场广泛关注。这份凝聚三方共识的声明，不仅回应了此前关于股东合作的相关热议，更传递 出"共同维护板块价值、坚守购房人利益、携手共创美好未来"的核心立场，为区域房地产市场注入稳定 预期。 作为去年4月以126亿元联合竞得的重磅地块，紫京宸园与璞樾项目自诞生之初就承载着提升朝青板块高 端居住品质的使命。双盘定位高端改善，凭借优越的区位条件、超90%的得房率及差异化产品布局，成 为北京朝阳楼市的标杆之作。面对市场变化中出现的合作分歧，北京兴鼎房地产开发有限公司（其母公 司为中建智地）、北京方兴亦城置业有限公司与广州越秀华城房地产开发有限公司经过坦诚协商、充分 共创，最终达成全面共识，明确将以"专业、阳光、公开、透明"为核心原则，统筹推进项目开发经营全 流程。 业内资深人士评价，在当前房地产市场聚焦核心价值的趋势下，黄杉木店双盘股东方的共识之举，既是 对"保交楼、保民生、保稳定"要求的积极响应，也为联合开发项目的风险化解提供了参考范本。随着三 方协同机制的落地，项目将充分发挥股东方在资金、开发、运营等领域的综合优势 ...

备受关注的北京126亿元"地王"项目操盘权之争，以多方和解告终。 11月16日晚，中建智地、中国金茂、越秀地产发布联合声明称，北京朝阳黄杉木店项目（推广名紫京宸园、璞樾）是由北京兴鼎房地产开发有限公司、北京 方兴亦城置业有限公司与广州越秀华城房地产开发有限公司三家联合竞得并合作开发的项目。 各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服 务。 据第一财经报道，近日，一封由北京兴鼎房地产开发有限公司（中建智地旗下公司）发给广州国资委的"举报信"，在业内流传。围绕北京璞樾项目，央企中 建智地作为大股东，称操盘方越秀未遵循定价规则，对部分房源"暗中调价"，并影响了隔壁项目的销售。据接近双方企业人士处消息，上述"举报信"的存在 属实，目前项目各方股东正就该事件进行积极协商，争取妥善解决营销相关的问题。 据悉，针对市场此前最关注的操盘权争议，后续南北"双地块"将由三家联合操盘营销。同时，针对项目品质及服务，股东方将建立常态化沟通机制，公开项 目进展、透明化管理流程，从工程建设到物业服务，保障业主的合法权益。 今年4月28日，据北京规 ...

本文字数：997，阅读时长大约1.5分钟 2025.11.17 作者 |第一财经 孙梦凡 备受关注的北京豪宅合作纠纷事件，各方股东终于"握手言和"。 11月16日深夜，中建智地、越秀北京、金茂北京发布联合声明，针对北京朝阳黄杉木店项目（推广名紫 京宸园、璞樾），各股东方经过坦诚协商、充分共创、达成共识，将秉持专业、阳光、公开、透明的原 则，推进项目开发经营各项工作，向社会及客户提供更好的产品和服务。 这意味着，针对黄杉木店组团项目，三方将共同推进各项开发经营工作。三方股东一致承诺，将摒弃内 部分歧，以朝青板块长远价值为核心，通过统一规划衔接、协同营销节奏、规范定价机制，避免无序竞 争，共同维护市场健康生态。 据悉，针对市场此前最关注的操盘权争议，后续南北"双地块"将由三家联合操盘营销。同时，针对项目 品质及服务，股东方将建立常态化沟通机制，公开项目进展、透明化管理流程，从工程建设到物业服 务，保障业主的合法权益。 璞樾及"兄弟项目"紫京宸园，是当前北京市场上的热门新盘。 今年4月份时，"中建智地+金茂+越秀+朝阳城开"联合体，以126亿元拿下黄杉木店组合地块。随后项目 被分为两部分开发，南地块（紫京宸园）由中 ...