Core Viewpoint - The internal conflict within Wahaha has taken a significant turn, with the announcement that the "Wahaha" brand will continue to be used in 2026, contradicting the previous plan to launch the new brand "Wah Xiaozong" after the resignation of Zong Fuli [3][4][20]. Group 1: Company Dynamics - Zong Fuli's leadership has faced challenges, including a power struggle and the need for significant operational reforms within Wahaha and the Hongsheng system [6][8]. - The company has experienced stagnant revenue around 50 billion since 2014, with recent growth attributed to the passing of founder Zong Qinghou [8][41]. - The restructuring efforts led by Zong Fuli have included a complete overhaul of the management team and a shift in the distribution channel strategy, aiming to revitalize the company's performance [8][29]. Group 2: Brand and Market Position - The Wahaha brand, owned by the state, is crucial for the company's identity and market presence, with ongoing disputes over its usage rights [19][20]. - The beverage market has seen significant competition, with brands like Nongfu Spring and Yuanqi Forest gaining market share, highlighting Wahaha's struggle to innovate and adapt [8][41]. - The company's sales have declined sharply, with a 37% drop in AD Calcium Milk sales and a decrease in market share for its purified water products [41]. Group 3: Internal Conflicts and Reforms - Zong Fuli's aggressive reforms have led to significant layoffs and restructuring, resulting in a reduction of the number of distributors from over 6,000 to around 3,000 [39]. - The internal conflict has escalated, with employees expressing dissatisfaction over contract changes and the cancellation of profit-sharing arrangements, leading to collective lawsuits [17][40]. - The company's reliance on a traditional distribution model has hindered its ability to push new products effectively, necessitating a shift towards a more controlled distribution strategy [30][31].

← 同源康食品专营店 您好,我想问一下咱们这个店以 前不是哇哈哈的天猫旗舰店吗 已过 欧小巴 在的哦 亲亲( 欧小巴 亲,咱们店铺目前是独立运营的, 之前确实曾作为哇哈哈的天猫旗 舰店存在过,但现在的店铺名称 和运营都是独立的哦~ 那咱们店铺目前和娃娃哈是存在 什么关系吗 已读 欧小巴 现在没有关系 那账号的运营是经过了变动还是 众所周知，宗庆后创立了联销体模式。这一模式推动了娃哈哈经销体系"毛细血管式"的分布于全国市场。娃哈哈发展到2013年时，其营收已达 783亿元。当年宗庆后以116亿美元的身家，获评福布斯华人富豪榜首富。 无可置疑，联销体强调风险共担、利益共享，对激励销售起到不可磨灭的作用。但在品牌化、电商化时代，该模式似乎"精准度"不够。 近日，娃哈哈旗舰店"换马甲"消息引发行业关注。 公开报道显示，原来的天猫"娃哈哈官方旗舰店，已经悄然更名为"同源康食品专营店"。主要售卖方便面、奶牛、咖啡等食品类目。该店铺客 服回应称，"店铺的前身确实是娃哈哈天猫旗舰店，但合作形式为授权经营。如今店铺名称和运营均独立。 同期，一个新的"娃哈哈旗舰店"迅速上线。进一步挖掘发现，其运营方为杭州恒意电子商务有限公司。被 ...

Core Viewpoint - The article discusses the internal and external challenges faced by Wahaha under the leadership of Zong Fuli, particularly in light of the ongoing inheritance dispute and her management style, which has led to dissatisfaction among employees and distributors [5][9][10]. Group 1: Management Changes and Employee Dissatisfaction - Zong Fuli has not appeared at the company for over a month, leading to speculation about her whereabouts [5][6]. - Since taking over after the death of founder Zong Qinghou, Zong Fuli has implemented significant reforms, including layoffs and a management style that differs sharply from her father's [9][10][25]. - Employees and distributors have expressed dissatisfaction with Zong Fuli's management, citing issues such as unrealistic sales targets and a lack of support [12][13][16]. Group 2: Legal and Financial Issues - A lawsuit involving over a thousand employees regarding the 2018 employee stock buyback has intensified the conflict within the company [11]. - Distributors have reported financial losses and difficulties in reimbursement processes, leading to further frustration with the company's management [12][13][38]. Group 3: Strategic Direction and Market Position - Zong Fuli aims to modernize Wahaha's management structure, focusing on data and results, contrasting with the previous "people-oriented" approach [28][30]. - The company has not launched new products since Zong Fuli took over, indicating a pause in innovation while she focuses on restructuring the sales system [33][35]. - Wahaha is shifting towards a more controlled distribution model, which has faced resistance from distributors who feel their interests are threatened [39][40]. Group 4: Current Operations and Future Outlook - Despite the turmoil, Wahaha's production lines are reportedly operating normally, and the company continues to function internally [21][22]. - The article suggests that the effectiveness of Zong Fuli's reforms and the company's future performance remain uncertain, with ongoing challenges in sales and employee morale [42].