以下文章来源于新周刊 ，作者顺顺 新周刊 . 中国最新锐的生活方式周刊。 文 ｜ 顺顺 编辑 ｜ 陆一鸣 来源 ｜ 新周刊（ID：new-weekly） 封面来源 ｜ 顺顺 摄 你一定也在社交平台上刷到过这样的"工地盒饭"：一份和饭盒齐平的米饭和青菜上，盖上两三勺堆得像小山似的卤肉，最后再浇上几勺香浓的卤肉汁。这样 健康现做又量大的盒饭，一份只需要10元，以至于评论区很多人不敢相信这是上海的物价。 最近几个月来，被裁员的前程序员小兵在家附近的工地卖起了盒饭，并用自媒体记录自己的经历，仅仅半个月的时间，他就有了20万的粉丝。 小兵的账号主页。(图/@小兵开摆了) 某种程度上，自媒体创业给了年轻人打开另一种生活的契机，但在流量算法机制下，生活的本质与社交媒体的展示属性之间又无可避免地相互冲突。小兵的生活，也 是流量时代下生存实验的一个缩影。 不过，小兵能够"顺利起号"、吸引粉丝原因，大概不只是大家对于实惠饭菜的向往，而是镜头那端人与人之间的真实互动。在小兵的视频里，工地上流动的 工人、拾荒老人、路过的司机大哥，都不是背景板，而是一同被看见的具体的人。 在当下，自媒体几乎涵盖了所有人"改行""创业"的想象力。在社交 ...

Group 1 - The article discusses the increasing difficulty of employment and the phenomenon of young people relying on their parents for financial support, coining terms like "啃老" (living off parents) and "嘬老" (occasionally asking for money) [3] - It highlights the rise of "family story bloggers" who leverage their family dynamics for content creation, blurring the lines between independence and dependence [3] - The narrative follows a character named 阿游, who transitioned from being laid off to creating a successful self-media account by documenting his father's life, which resonated with a wide audience [4] Group 2 - The article portrays the cultural significance of gift-giving in潮汕, emphasizing the role of local customs and social networks in shaping personal and business relationships [5][6] - It describes the decline of a family business due to market changes and personal challenges, illustrating the impact of economic shifts on family dynamics and individual aspirations [8][10] - The narrative reflects on the generational expectations and pressures within the family, particularly the father's desire for his son to achieve traditional success, such as becoming a civil servant [17]

Core Viewpoint - The article highlights the story of a young man, Xiao Bing, who transitioned from being a programmer to selling affordable lunch boxes at construction sites in Shanghai, illustrating the intersection of self-media entrepreneurship and the realities of labor in urban China [5][7]. Group 1: Xiao Bing's Business Model - Xiao Bing sells lunch boxes for 10 yuan, which are popular among construction workers for their generous portions and affordability, reflecting a demand for substantial meals at low prices [8][15]. - His setup includes a four-wheeled cart and a 30L thermal container for the meat, allowing him to serve a high volume of customers quickly [13][14]. - The business has gained traction, with Xiao Bing selling out quickly, indicating a successful model that meets the needs of laborers who prioritize value for money [15][30]. Group 2: Background and Motivation - Xiao Bing, born in 1999, faced unemployment after being laid off as a programmer, prompting him to explore self-employment through food sales [18][20]. - His previous experience in the food industry and a desire to escape the pressures of corporate life motivated his shift to selling lunch boxes [20][21]. - The financial pressures of a mortgage and family responsibilities further fueled his decision to start this venture [20]. Group 3: Social Media Impact - Xiao Bing's journey gained significant attention on social media, with his account amassing 200,000 followers in just 15 days, showcasing the potential for self-media to create new opportunities for young entrepreneurs [27]. - His content resonates with viewers due to its authenticity and the portrayal of real interactions with customers, contrasting with the often curated nature of social media [7][34]. - Despite the initial challenges and negative feedback, his persistence led to a successful online presence that complements his food business [25][27]. Group 4: Community Engagement - Xiao Bing emphasizes the importance of providing affordable meals to workers, often giving away food to those in need, such as elderly scavengers, highlighting a sense of community responsibility [30][31]. - His interactions with customers reflect a deep understanding of their needs, as he adapts his offerings based on feedback to ensure satisfaction [17][34]. - The article illustrates the transient nature of the labor force in construction, with workers frequently moving, which adds a layer of complexity to maintaining customer relationships [32]. Group 5: Challenges and Future Considerations - Despite the success of his food sales, Xiao Bing faces challenges in maintaining viewer engagement on social media, as content can become repetitive [39]. - He is cautious about expanding his business model, preferring to focus on quality food service rather than diverting attention to elaborate content creation [39]. - The article concludes with Xiao Bing's commitment to authenticity in his work, choosing to remain true to his original concept rather than conforming to external pressures for change [39].

Group 1 - Zhang Xuefeng has established a new company, Suzhou Wujiao Cultural Media Co., Ltd., with a registered capital of 1 million RMB, focusing on various media and cultural services [2] - The company is co-owned by Zhang Zibiao (Zhang Xuefeng's real name), Ding Yu, and Kang Li, holding 60%, 30%, and 10% of the shares respectively [2] - Zhang Xuefeng currently has 11 associated companies, with 9 still active, including Suzhou Fengxue Weilai Education Technology Co., Ltd. and Suzhou Yantu Education Technology Co., Ltd., covering sectors like education, tourism, and technology [2] Group 2 - Zhang Xuefeng's social media accounts faced a suspension due to inappropriate remarks during a live broadcast, leading to a loss of nearly 1 million followers across platforms [3] - His accounts were reinstated on October 22, 2023, after a period of reflection and handling the situation [3] - As of the latest data, Zhang Xuefeng has over 40 million followers across various platforms, including Douyin and Weibo [3] Group 3 - Suzhou Fengxue Weilai has applied for nearly 40 trademarks under the name "Nianhan," covering a wide range of international classifications [4] - The majority of these trademarks are currently in the initial review stage [4] - The name "Nianhan" is derived from Zhang Xuefeng's daughter, indicating a personal connection to the brand [4]

Group 1 - Zhang Xuefeng has established a new company, Suzhou Wujiao Cultural Media Co., Ltd., with a registered capital of 1 million RMB, focusing on various media and cultural services [1] - The company is owned by Zhang Zibiao (Zhang Xuefeng's real name) and two other shareholders, with Zhang holding 60% of the shares [1] - Zhang Xuefeng currently has 11 associated companies, 9 of which are active, covering sectors such as education, tourism, and technology [1] Group 2 - Zhang Xuefeng's social media accounts faced a suspension due to inappropriate remarks during a live broadcast, resulting in a loss of nearly 1 million followers across platforms [2] - After the suspension, his accounts were reinstated, and he has over 40 million followers across various platforms, including Douyin and Weibo [2] - Zhang Xuefeng gained fame in 2016 with his online content and has since expanded his business into multiple educational services [2] Group 3 - Suzhou Fengxue Weilai has applied for nearly 40 trademarks under the name "Nianhan," covering various international classifications, with most currently in the initial review stage [3] - The trademark name "Nianhan" is derived from Zhang Xuefeng's daughter [3]

Group 1 - The article discusses the shift from a growth-focused narrative in the financial industry to a more cautious approach as the economy enters a downturn [2][5][7] - It highlights the challenges faced by professionals in the finance sector, leading to a trend of individuals leaving traditional roles for self-media entrepreneurship [2][5][8] - The podcast format is emphasized as a new medium for financial discussions, with a focus on authenticity and the sharing of real experiences [8][9] Group 2 - The conversation touches on the changing dynamics of the investment landscape, where the emphasis on scale is diminishing [7][8] - It notes the increasing complexity and competition in the self-media space, making it more challenging for new entrants [8] - The article reflects on the emotional and psychological aspects of leaving established career paths, indicating a shift in mindset among finance professionals [5][6][8]

Group 1 - The self-media industry is set to undergo a significant transformation starting in 2025, with AI tools enhancing efficiency and enabling mass content production [1][3] - Virtual anchors are becoming commonplace in live streaming, with software capable of accurately replicating human expressions and generating personalized scripts, leading to substantial increases in sales and reduced marketing costs [3][5] - The rise of digital humans is expected to reshape the cost structure of the live streaming industry, allowing for the creation of live streaming matrices at a fraction of the cost of human hosts [3][5] Group 2 - Major platforms are restructuring traffic rules, with various social media and content platforms competing for creators and offering diverse monetization options [5][7] - The emergence of new content formats, such as comic videos generated from text using AI tools, is streamlining production times significantly [5][7] - The future of content creation will focus on emotional resonance rather than mere information transmission, emphasizing the importance of understanding user psychology [5][7] Group 3 - The self-media sector is entering an era of human-machine collaboration, where AI becomes an essential tool for creators, providing unprecedented opportunities for ordinary individuals [7] - Emphasis is placed on the need for creators to master tools, understand platforms, and gain insights into human behavior to succeed in the evolving landscape [7] - As marginal costs approach zero, even small individuals can create substantial business opportunities, highlighting the importance of adapting to future trends [7]

Group 1 - The article discusses the pitfalls of buying fake followers and engagement, highlighting that such practices can permanently damage account credibility and lead to account bans by platforms [1] - It emphasizes the misconception that frequent posting guarantees success, revealing that 72% of content may go unnoticed, with only 8% generating revenue [1] - The article suggests that individuals should focus on unique content niches and avoid common pitfalls in self-media entrepreneurship [2][4] Group 2 - It outlines methods for ordinary individuals to break through in self-media, including finding a unique niche and leveraging existing trends [2] - The article warns against scams related to AI-driven content creation, where individuals are misled into believing they can easily generate viral content [4] - It stresses the importance of data analysis and strategic planning in self-media entrepreneurship, advocating for a shift from content labor to digital asset management [5][6] Group 3 - The article encourages creators to document their ideas and establish a content library for efficient production [6] - It highlights the need to identify and address unmet needs in the market by analyzing successful content [7] - The piece concludes that the future of self-media entrepreneurship will reward genuine and professional content over mere algorithmic manipulation [9]