以下文章来源于中国饮品快报 ，作者陆陆 中国饮品快报 . 新茶饮推动者 创意饮品带领茶饮产品回归本质？ "小程序上售罄，连蹲两天才买到！""本以为是黑暗料理，喝到嘴居然被菌香惊到了！" 最近，喜茶邀请香港大厨黎子安限定推出"米其牛肝菌喜拉朵"刷屏社交平台。 这是一款以牛肝菌白酱、非遗松茸酱油、娟姗牛乳等物料再搭配云南碎银子普洱茶制成喜拉朵基底，顶部点缀了西班牙甜椒粉的特别产品。菌香、奶 香、茶香交织的独特风味，引起许多网友相继打卡并备受好评。 像之前爆火于网络的"见手青dirty"，主要是在出品呈现上，运用螺旋藻粉与海蓝蛋白粉提供绿色和蓝色，与浓缩咖啡碰撞时，整杯饮品的颜色很像见手 青的颜色，但饮品本身不含见手青蘑菇。 喜茶"米其牛肝菌喜拉朵" 在茶饮领域，运用"菌子"元素的并非只有喜茶一家。从用蘑菇做""颜值包装"，到真正实现"菌子入饮"，其实茶饮界的"菌子热潮"早就悄悄玩出了几波花 样。0奶茶杯1里的 ■ "蘑菇进化史"—— 从"好看"到"真吃菌" 茶饮对菌子的偏爱，可不是突然兴起，而是一步步从"颜值党"变成"实力派"。 最开始，大家玩的是"蘑菇造型梗"，几乎不往饮品里加真菌子，通常只在包装、出品上"擦边 ...

Core Viewpoint - The beverage industry is experiencing a creative product explosion, with innovative drinks gaining significant consumer attention and sales momentum, indicating a shift in product development strategies [5][15][39]. Group 1: New Product Trends - Recent collaborations, such as the "Mushroom Ice Cream" by Heytea and a celebrity chef, have led to immediate sell-outs, showcasing the appeal of unique flavor combinations [4][7]. - Creative drinks like "Drunken Milk Tea" and "Bean Juice Milk Tea" are becoming popular, suggesting a trend towards more adventurous flavor profiles [12][15]. - The introduction of visually striking toppings and ingredients, such as whole fruits or unique textures, is becoming a key factor in attracting consumers [19][24]. Group 2: Flavor Innovation - The integration of local flavors into beverages, such as the "Bean Juice Milk Tea" inspired by traditional recipes, is creating buzz and driving consumer interest [25][28]. - The use of basic ingredients like rice and grains is emerging as a new trend, with products like rice-based drinks gaining popularity and high sales [30][32]. - Alcohol-infused beverages are also making a comeback, with significant sales reported for products like "Drunken Milk Tea" [34]. Group 3: Market Dynamics - The beverage industry is shifting focus from mere marketing tactics to enhancing product quality, taste, and health benefits, indicating a move towards "productism" [38][40]. - Continuous creative output is essential for brands to maintain relevance and consumer interest in a competitive market [41][42]. - The current trend emphasizes that innovative drinks are no longer optional but a necessity for brands to thrive [41].

Core Viewpoint - The article highlights the latest trends and developments in the new consumption sector, focusing on product launches, market expansions, and investment activities across various companies and industries [2]. New Product Launches - Guanghe Planet launched HMO maternal formula full-nutrition baby noodles, incorporating 19 nutrients including HMO and DHA:ARA in a 1:2 ratio, using organic fertilizers from Australian wheat [6]. - Dayao introduced a new plant protein series with six types of nut milk and jasmine milk tea, which are not yet available on major e-commerce platforms [4]. - Otter Tonton released new light milk tea products, emphasizing low-calorie options that meet health-conscious consumer demands [6]. - Haihe Dairy launched a limited edition Tianjin mooncake-flavored yogurt, with 50,000 cups available for a Mid-Autumn Festival promotion [9]. - UHA introduced a lemon-flavored refreshing salt candy, enriched with vitamin C [9]. - LaBi launched the Reef2 all-terrain stroller, certified by Chinese and EU safety standards [9]. - Jollybaby released an interactive food cart toy for children, promoting early education through play [6]. Industry Events - Meituan's international delivery brand Keeta officially launched in Kuwait, marking its third entry into the Middle East market [12]. - Fabrique opened its first offline boutique in Beijing, showcasing a collection from over 350 global designers [13]. - The British Retail Consortium warned that approximately 400 large retail stores could close if the government implements higher business tax rates [13]. - ALDI opened its first store in Changzhou, indicating its expansion in the Yangtze River Delta region [13]. - Meituan's Xiaoxiang Supermarket plans to open its first offline store in Beijing, covering nearly 6,000 square meters [16]. - Bosideng's high-end line VERTEX opened its first global store in Shenyang, representing a shift towards high-end outdoor fashion [16]. - Yuanqi Forest products launched in Tesco UK, expanding its international presence to over 40 countries [18]. Investment and Financing Activities - Galaxy Magnetics plans to acquire 100% of Kyoto Longtai and raise supporting funds [20]. - VF Corporation announced the sale of its Dickies brand for $600 million as part of its strategic transformation [20]. - Finnish startup Perfat Technologies secured €2.5 million in funding to advance its healthy fat replacement technology [20]. - Zhaimi Technology completed over 200 million RMB in Series A financing to support new drug clinical trials and international expansion [20]. - Zhaimi Automotive announced the completion of its first round of financing, with plans for a factory near Tesla's German facility [21]. - Stareep completed nearly 100 million RMB in financing to enhance its AI sleep technology [25]. Food Industry Developments - HPP launched a new beverage combining HPP prebiotics with plum and oil fruit juice, featuring over 56% juice content [26]. - Mengniu Group formed a strategic partnership with Huati Group to integrate sports and dairy industries [26]. - Heytea introduced a new bottled super plant tea product featuring kale and cucumber, which quickly became popular [26]. - M Stand announced the opening of its first concept store in Shanghai, focusing on burgers and snacks [27]. - Quaker launched a new probiotic fermented oatmeal product, suitable for various meal occasions [29]. Beauty and Fashion Trends - Korean designer brand ORR opened its first store in China, located in Shanghai [31]. - LEGO launched a new Star Wars set, enhancing its product offerings [33]. - Chinese beauty brand Huaxizi debuted its skincare line, introducing innovative beauty technologies [33]. - Gap officially entered the beauty market, launching beauty sections in 150 Old Navy stores [34]. - On opened Asia's largest flagship store in Tokyo, enhancing its retail presence [34].

Core Insights - The article highlights the emergence of creative beverages in the market, with brands like Heytea and Cha Baidao launching innovative products that quickly gain popularity and sell out [1][6][17] - The trend indicates a shift in consumer preferences towards unique and visually appealing drinks, moving away from traditional offerings [6][17] Group 1: Product Innovations - Heytea's collaboration with celebrity chef Li Zi'an resulted in the launch of "Mushroom Ice Cream," which combines flavors of pu-erh tea, mushrooms, and soy sauce, leading to high consumer interest [1][4] - Cha Baidao's "Drunken Milk Tea" sold 120,000 cups on its first day of re-release, showcasing the demand for creative alcoholic beverages [16] - Other brands like A-Ma Handmade and Four Leaf Coffee are also introducing unique products, such as "Delicious Douzhi Milk Tea" and mushroom coffee, respectively, indicating a broader trend in the industry [1][4][12] Group 2: Consumer Engagement - Social media feedback on new products like Heytea's ice cream has been overwhelmingly positive, with consumers describing the experience as "magical" and "harmonious" [4][6] - The limited availability of these creative drinks has created a sense of urgency among consumers, leading to long queues and high demand [4][12] - The trend of integrating local flavors into beverages, such as using traditional ingredients like douzhi, is generating significant consumer curiosity and engagement [12][14] Group 3: Market Trends - The article suggests that the beverage industry is moving towards a "productism" phase, where the focus is on creating high-quality, innovative drinks rather than merely chasing marketing trends [17] - Brands are increasingly prioritizing the quality and uniqueness of their products, indicating a shift in strategy from rapid expansion to sustained creative output [17] - The rise of creative beverages reflects a broader consumer desire for healthier and more exciting drinking experiences, positioning these products as essential rather than optional in the market [17]