2025年8月，喜茶推出全新品类"茶特调"，产品研发进一步强化茶作为新茶饮的产品主角，选用喜茶标准下自研定制的高品质真茶，通过更加突出茶汤本身 风味的风味结构与品饮方式，不断为消费者带来感知茶的更多差异化体验。产品打破了新茶饮惯常的调配逻辑，以"茶"为核心，让消费者在每一口中都能清 晰感知到茶韵的流动与延展，真正实现"茶味可见、茶香可循"。 上新以来系列多款单品热度不断，不仅首款茶特调"雪毫茉王芭乐"持续热卖，成为口碑之作，"奇兰苹果杏特调"更因供不应求一度售罄。与此同时，系列产 品"酱香白脱碎银子"与"牛肝菌碎银子特调"等大胆融合独特食材与茶底的作品，凭借出乎意料的风味组合，在社交平台上引发广泛热议，展现出茶饮创新的 无限可能。茶特调已逐渐发展为备受行业关注的新品类方向。喜茶的一系列成功，不仅进一步巩固了其在茶原料与工艺研发上的引领地位，也推动整个新茶 饮行业回归对茶本质的深入探索，为品类演进提供了重要路径。凭借突出的市场表现与创新价值，成功入选年度行业推荐榜单。 ...

苹果又迎来高光时刻 01 圣诞节前，苹果再逆袭。 乐乐茶的"苹果糖"新品引网友争相打卡。"苹果糖"这个关键词在社交平台上浏览量超1.7亿。 乐乐茶"苹果糖"大火 此外，爷爷不泡茶推苹果特调，益禾堂回归粉黛苹果，茉酸奶上新苹果奶昔…… 从"无聊水果"到"饮品顶流"，苹果到底凭什么？ 最近，乐乐茶一款叫"凤梨苹果糖"的创意新品，火遍社交媒体。 该产品将节庆感十足的街头小吃"苹果糖"融入奶茶，以糖衣包裹苹果（分块或整颗）置于饮品顶部，茉莉大白毫茶汤搭配茉莉冻和凤梨果肉，形成独特口 感与高颜值外观。 新品一上市就引发网友打卡热潮，成功刷屏朋友圈。 不少网友晒图推荐："真的好好看""苹果糖脆甜和凤梨很搭配"，但也有网友给差评："出品不标准""糖衣粘牙"，反馈两极化一时间引发大量关注。 12月20日，乐乐茶发布致歉声明，表示已全面核査全国门店苹果糖系列的出品，不符合标准的立即下架，并责令相关门店整改、处罚出品严重不符的门 店。 同时对已经购买过的消费者给予免单券补偿。目前苹果糖系列已在门店陆续恢复上架。 左为小红书、右为公众号 值得关注的是，该苹果系列恢复上架后热度持续，折射出消费者对苹果的喜爱。我发现，"苹果糖"这一关 ...

在《老友记》第一季中，有一幕格外经典：莫妮卡为姐妹们的微醺派对，特调了一款名为"醉生梦死"（Tiki Death Punch）的鸡尾酒。 那一年，她们正站在人生的十字路口，对未来充满迷茫。她们从这杯特调与它名字中，获得了一种慰藉。 图源：《老友记》 有时候，特调不仅仅是饮品，而更像一种生活隐喻：在高度程式化的日常中，人们通过一杯不同于常规的选择，完成对庸常的温和叛离。这或许正是那些 既有趣又好喝的特调饮品，总能隔一阵就掀起话题的原因。 然而，今年的特调风潮，单看酒与咖啡已经不够了。茶特调，登场了。 年初上海、成都等地涌现出不少主打茶特调的特色小店，真正的信号来自头部连锁品牌的迅速跟进。 8月，喜茶以"雪毫茉王芭乐"正式加入特调赛道，短短四个月内，就接连推出5款茶特调。部分热门单品上新不久便快速售罄，甚至引发消费者在社交平台 呼吁返场常驻。 类似茶特调这样的特调型饮品，为何能成为年轻人的杯中新宠，又映照出他们怎样的消费情绪？ 喜茶，正悄然探索"茶特调" "作为喜茶老粉，爱的就是这种'不顾人死活的创新'。"有网友如此评价喜茶近期推出的几款茶特调。 图源：小红书 @Lis鱼 如果说让酱油闯进茶饮圈还不够新奇，那11 ...

Core Insights - The article discusses the recent product innovations by Heytea, particularly the launch of the "Mushroom Milk Tea" and other unique tea blends, indicating a potential new trend in the tea beverage market [1][3][19] Product Launches - Heytea has introduced four new tea blends in three months, starting with "Snowy Jasmine Guava" on August 13, followed by "Soy Sauce White Tea," "Qilan Apple Apricot," and the latest "Mushroom Milk Tea" [5][19] - Each product has gained significant attention, with "Snowy Jasmine Guava" topping sales charts on its launch day and being labeled as "Heytea's top product of the year" [5][19] Innovation Strategy - The "Tea Special" concept emphasizes tea as the main ingredient, incorporating unique flavors and ingredients to create distinctive beverages, moving away from traditional tea drinks [7][19] - Heytea's approach includes using high-quality, niche tea bases, enhancing flavor profiles, and introducing unconventional ingredients like soy sauce and mushrooms, which have surprised consumers and generated buzz [11][19] Market Positioning - The successful reception of these innovative products positions Heytea as a leader in flavor exploration within the beverage industry, potentially setting a new standard for product differentiation in a saturated market [13][19] - The introduction of "Tea Specials" is seen as a strategic move to combat market homogenization and stimulate consumer interest, suggesting a shift towards a "value war" in the industry [19][20] Future Implications - The article suggests that the trend of "Tea Specials" may prompt other brands to explore their unique paths for differentiation, indicating a potential competitive shift in the tea beverage market [17][20]

Core Insights - Heytea collaborates with popular chef Li Zi'an to launch a new mushroom-flavored tea product, the "Mushroom Shredded Silver Special," expanding their previous partnership and responding to consumer demand [1][3][5] Group 1: Product Launch and Collaboration - The new product is part of a nationwide campaign following the success of the previous collaboration, which featured the "Mushroom Flavored Hilarious Tea" that sold nearly 1,000 units on its first day [5][8] - The "Mushroom Shredded Silver Special" combines flavors from Yunnan tea and wild mushrooms, showcasing a unique blend of tastes [8][10] - Heytea is also introducing a special version of the product containing whiskey, available in 15 stores, to cater to consumer interest [5][7] Group 2: Chef Li Zi'an's Influence - Chef Li Zi'an gained popularity through the show "One Meal to Fame," where his mushroom dishes became widely replicated, leading to increased consumer interest in his culinary style [3][5] - During a promotional event, Li expressed his approval of the combination of mushrooms and Pu'er tea, highlighting the versatility of mushrooms in culinary applications [7][8] Group 3: Marketing and Branding - Heytea is launching a series of custom packaging and merchandise featuring Li Zi'an's image and product elements, aiming to enhance brand engagement and consumer experience [5][10] - The marketing strategy emphasizes the exploration of flavors and the fun of culinary creativity, appealing to a younger audience [5][10]