果蔬、抹茶、咸酪之后，喜茶又掀新的产品风暴。 11月6日，喜茶再度联手《一饭封神》的"明星大厨"黎子安，全国上新"牛肝菌碎银子特调"，不出意外地，这款"米其林风味"再度火出圈。 从8月上新"雪毫茉王芭乐"特调为起点，后陆续推出酱香白脱碎银子、奇兰苹果杏特调，喜茶3个月已推出4款茶特调。 茶特调，会不会是新茶饮下一个风口？ "牛肝菌奶茶"再出圈，喜茶3个月连推4款茶特调 没人能阻止喜茶的研发了，这次是"牛肝菌奶茶"。 11月6日，喜茶与热门综艺《一饭封神》中的人气嘉宾黎子安合作，推出"牛肝菌碎银子特调"以及联名包材、周边等。 菌菇风味、"米其大厨灵感"的卖点，让这款产品火爆出圈，周边冰箱贴也因萌感菌子和"微醺大叔"被疯抢。 我第一时间到门店下单品尝，解锁了这杯"牛肝菌奶茶"的配方： 首先是茶底很特别，有糯米香的碎银子普洱茶和芝士味奶底融合而成，入口丝滑、香糯。重点是顶部的芝芝云顶，加入了牛肝菌白酱和松茸酱油提鲜，醇 厚咸香。一缕甜椒粉撒料更具巧思，带来转瞬即逝的丝丝烟熏气息。 整体来说，这一杯菌香、茶香、奶香层层递进，风味饱满，完美打破了奶茶的甜腻感。 "以为是什么黑暗料理，结果一口沦陷！"很多网友反馈。 值得 ...

Core Insights - Heytea collaborates with popular chef Li Zi'an to launch a new mushroom-flavored tea product, the "Mushroom Shredded Silver Special," expanding their previous partnership and responding to consumer demand [1][3][5] Group 1: Product Launch and Collaboration - The new product is part of a nationwide campaign following the success of the previous collaboration, which featured the "Mushroom Flavored Hilarious Tea" that sold nearly 1,000 units on its first day [5][8] - The "Mushroom Shredded Silver Special" combines flavors from Yunnan tea and wild mushrooms, showcasing a unique blend of tastes [8][10] - Heytea is also introducing a special version of the product containing whiskey, available in 15 stores, to cater to consumer interest [5][7] Group 2: Chef Li Zi'an's Influence - Chef Li Zi'an gained popularity through the show "One Meal to Fame," where his mushroom dishes became widely replicated, leading to increased consumer interest in his culinary style [3][5] - During a promotional event, Li expressed his approval of the combination of mushrooms and Pu'er tea, highlighting the versatility of mushrooms in culinary applications [7][8] Group 3: Marketing and Branding - Heytea is launching a series of custom packaging and merchandise featuring Li Zi'an's image and product elements, aiming to enhance brand engagement and consumer experience [5][10] - The marketing strategy emphasizes the exploration of flavors and the fun of culinary creativity, appealing to a younger audience [5][10]