Investment Rating - The industry investment rating is "Positive" and is maintained [7] Core Insights - For FY2025Q2 (May 5, 2025 - August 3, 2025), the company achieved revenue of $2.53 billion, a year-on-year increase of 7%, which was slightly below market expectations (Bloomberg consensus expected $2.54 billion). The gross margin decreased by 1.1 percentage points to 58.5%, primarily due to increased discounts and tariffs leading to a 0.7 percentage point decline in product profit margins. The SG&A expense ratio increased by 0.9 percentage points, dragging down the net profit margin by 1.9 percentage points to 14.7% [2][5] Revenue Breakdown - Revenue by region showed that Greater China continued to experience high growth, while North America saw a slowdown. In FY2025Q2, revenue in the U.S./Canada/North America/Greater China grew by -0.5%/+1%/+1%/+24% year-on-year, with Greater China benefiting from continuous store openings and increased brand awareness. The U.S. market faced pressure mainly due to weak demand in the high-end apparel sector. By channel, offline/e-commerce revenue grew by +3%/+9% year-on-year, with offline revenue growth slowing and e-commerce maintaining good growth [10] Inventory Situation - Inventory continued to grow, with an expected slowdown in inventory growth in FY2026Q1. By the end of FY2025Q2, the company's inventory increased by 21% year-on-year to $1.72 billion. The increase in inventory was mainly due to excess seasonal stock, and the company aims to clear this stock before the end of the year. It is anticipated that inventory growth will be low double digits in FY2025Q3, with overall inventory growth maintained, and a slowdown in inventory growth expected in FY2026Q1 [10] Tariff Impact - Tariffs have negatively impacted gross margins and operating profit margins. The company plans to mitigate the impact of tariffs through cost control, pricing adjustments, and negotiations with suppliers [10] Performance Guidance - The company has lowered its full-year guidance, now expecting FY2025 revenue to be between $10.85 billion and $11.0 billion, a year-on-year increase of 2% to 4% (previous guidance was $11.15 billion to $11.3 billion, with Bloomberg consensus expecting $11.13 billion, a year-on-year increase of 5%). Revenue in North America is expected to decline by 1% to remain flat, while revenue in China is projected to grow by 20% to 25%. The full-year gross margin is expected to decrease by 3 percentage points, with EPS revised down to between $12.77 and $12.97. For FY2025Q3, revenue is expected to be between $2.47 billion and $2.5 billion, a year-on-year increase of 3% to 4%, with gross margin expected to decrease by 4.1 percentage points [10]