美团订单量再创新高 微信社交裂变礼赠成为重要渠道 智通财经7月12日电，7月12日19:30分刚过，美团即时零售订单量再创新高。美团神抢手项目负责人表 示，仅神抢手实时订单量接近4000万单，其中礼赠量突破千万单。微信等社交平台小程序下单额屡创新 高，好友之间互相优惠券分享和礼赠分享多次触及微信社交裂变阈值，微信赠礼成为重要营销渠道，小 红书、微博等也成为重要成交促销工具。上述营销工具的组合效果优于各类app开屏广告。 (智通财经) ...

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Core Viewpoint - The trend of building proprietary mini-program malls by companies is gaining momentum in the fiercely competitive e-commerce market, allowing brands to create tailored online shopping experiences while retaining profits by avoiding high commission fees from third-party platforms [1]. Group 1: Mini-Program Setup Process - Step 1: Register an account on a mini-program SaaS platform [1]. - Step 2: Design and decorate the mini-program pages [5]. - Step 3: Add products to the mini-program [10]. - Step 4: Activate marketing features such as membership storage, points mall, group buying, flash sales, and distribution [12]. - Step 5: Apply for a mini-program account [15]. - Step 6: Enable WeChat payment [19]. - Step 7: Complete mini-program filing [21]. - Step 8: Publish the mini-program [22]. Group 2: Development Costs - SaaS setup costs range from 1,956 yuan to 7,658 yuan per year [24]. - Custom development costs include an annual certification fee of 300 yuan, domain fees of approximately 100 yuan per year, server fees ranging from 1,000 to 4,000 yuan per year, and development costs between 9,600 yuan and 26,500 yuan [24]. Group 3: Required Qualifications - Companies must clarify their needs and positioning before building a mini-program mall, ensuring that the design and functionality align with their target audience and product type [27]. - Basic functionalities such as product display, shopping cart, payment integration, and order management are essential for stable operation [27][30]. - Companies can enhance competitiveness by adding unique features like membership benefits, live streaming sales, and social sharing capabilities [29]. Group 4: Operations and Promotion - Post-launch, companies should focus on content and user operations to maintain engagement and increase repurchase rates [31]. - Promotion strategies can leverage the WeChat ecosystem and offline activities to drive traffic to the mini-program [31]. Group 5: Data Monitoring and Optimization - Establishing a data monitoring system is crucial for tracking user behavior, transaction data, and traffic data to optimize the mini-program's performance [32]. - Regularly collecting user feedback and making necessary adjustments can enhance user experience and satisfaction [32].

2025年，拼多多旗下跨境电商平台Temu展现惊人的爆发力，在波兰超越本土巨头Allegro登顶市场份额第一，同时在巴西以9.9%的份额超越Shopee成为第二 大电商平台。 这一成绩不仅印证了Temu"极致性价比+裂变营销"模式的全球适应性，也体现了黄峥的独特商业思维与战略，同时，也为跨境卖家带来新的选择。 Temu黄峥 一、Temu全球扩张：低价风暴席卷新兴市场 1. 巴西市场：点击量激增5600万，份额冲至9.9% 市场份额跃升：根据Conversion报告，4月份，Temu巴西访问量激增5600万次，月活用户达3900万，市场份额达9.9%，超越Shopee成为第二（仅次于 Mercado Livre的12.3%）。 流量结构优势：自然搜索流量占比26.7%，移动端访问量占比79%（含APP与浏览器），为卖家提供低成本引流机会。 2. 波兰市场：1810万用户反超本土巨头Allegro 用户量反超：Gemius数据显示，Temu波兰真实用户达1810万，超越Allegro的1780万。 增长逻辑：裂变营销+社交媒体广告投入，家居、工具、电子产品类目爆发式增长。 用户规模：Bernstein报告显示，T ...