豪华汽车市场

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汽车视点丨极氪科技二季度业绩释放“提质”向上信号 综合毛利率20.6%创历史新高
Zhong Guo Jin Rong Xin Xi Wang· 2025-08-19 10:41
Core Insights - Zeekr Technology reported a total revenue of 27.431 billion yuan for Q2, with a comprehensive gross margin of 20.6%, marking a year-on-year increase of 2.6 percentage points [1] - The integration of Zeekr and Lynk & Co brands has led to significant cost reductions and improved financial performance, with operating profit reaching 285 million yuan for the first time [2] - The average price of Zeekr vehicles is nearly 300,000 yuan, indicating a focus on the luxury market [5] Financial Performance - Total revenue for the first half of the year reached 49.450 billion yuan, with a year-on-year growth of 14.5% in vehicle deliveries [2] - The gross margin for vehicles reached a record high of 17.3%, up 5.8 percentage points year-on-year [1] - R&D expenses decreased significantly, with Q2 expenses at 2.15 billion yuan compared to 2.9 billion yuan in Q1 [1] Market Position - Zeekr has become a leader in the high-end luxury market, with the Zeekr 009 series being the best-selling MPV in the 400,000 yuan and above category [2][5] - The brand's focus on luxury and technology has attracted high-net-worth individuals, with over 75% of Zeekr 009 users belonging to this demographic [6] - The company aims to redefine the luxury market with the upcoming launch of the Zeekr 9X, targeting the 600,000 yuan and above segment [8] Product Development - Zeekr is set to launch several new models in the second half of the year, including the Zeekr 9X, which features advanced driving assistance technology [8][9] - The integration of Lynk & Co's technology into Zeekr's product lineup is expected to enhance competitiveness in the market [9] - The company is focusing on both brand elevation and user satisfaction through technological advancements and product upgrades [9]
腾势汽车深度体验日活动在郑州举行 金融分析师近距离感受产品力
Huan Qiu Wang· 2025-08-07 10:09
Core Insights - The event themed "Leading Together, Witnessing the Extraordinary" showcased Tengshi Automotive's products and technologies, attracting numerous financial analysts for an in-depth experience [1] Product Features - Tengshi N9 attracted attention with its design and luxury features, including a flagship visual effect created by its front design and dual-star headlights [1] - The vehicle's interior comfort was highlighted, particularly the cloud-seeking seats and the 11L smart cooling and heating refrigerator, which received positive feedback from analysts [1] - The N9's three-fold seat design allows for one-button switching between multiple modes, enhancing its versatility for various scenarios such as camping [3] Performance Demonstration - The event was held at a professional testing facility featuring various terrains to demonstrate vehicle performance, with the N9 showcasing a small turning radius of 4.65 meters, emphasizing its agility as a large SUV [4] - The N9 is equipped with a cloud-seeking dual-chamber air suspension that can anticipate road conditions and adjust damping to improve ride comfort, receiving high praise for its vibration filtering and stability [6] - The N9 achieved a world record in the fishhook test at a speed of 180 km/h, certified by China Automotive Research, demonstrating its handling and stability [10] Safety Features - Safety was a key focus, with the N9 demonstrating high precision in automatic emergency braking (AEB) tests, capable of stopping from speeds of 120 km/h on highways and 110 km/h at night, with a low false trigger rate [8] - A case was shared where a Tengshi Z9GT maintained stable control and safely stopped after a tire blowout, showcasing the effectiveness of the technology [8] - The N9 is claimed to maintain stability at speeds of 180 km/h during a tire blowout and in challenging conditions like large curvature bends and icy surfaces [8] Technological Support - The event highlighted the technological support provided by BYD Group, including advanced technologies like the Easy Drift and Lingyuan intelligent drone, allowing analysts to directly experience the brand's technological capabilities [6]