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冲销关口开启,车市发力“年中考”
Bei Jing Shang Bao· 2025-06-09 14:48
百亿成交额的背后,众多首发车型将本届车展直接带火。北京商报记者了解到,2025粤港澳大湾区车展 期间,各大展馆再现"人从众"盛况,其中外资与豪华车企将大湾区车展作为展示新品的重要舞台,奥迪 展台更请来演员刘德华聚集人气。本届车展上,一汽奥迪Q6L e—tron家族开启预售,基于PPE豪华纯电 平台打造的Q6L e—tron家族是一款"奥迪+华为"的车型。据奥迪展台工作人员介绍,一汽奥迪Q6L e— tron家族搭载奥迪与华为共同开发的华为乾崑智驾技术,双激光雷达与视觉融合感知方案,可实现无图 L2级驾驶辅助能力。奥迪相关人士表示,2019年,奥迪成为首家与华为达成合作的豪华汽车品牌,通 过在智能领域的深度互融,率先搭载定制化的华为乾崑智驾技术,奥迪积极拥抱中国本土科技。 拥抱中国技术不仅是奥迪。本届粤港澳大湾区车展上,梅赛德斯—奔驰与吉利汽车共同打造的smart品 牌,推出smart #1经典焕新款,售价区间为15.49万—19.99万元。此外,丰田铂智7、上汽奥迪A5L Sportback、上汽大众首款增程式ID.ERA概念车等热门车型均登陆大湾区车展。 同时,在电动化、智能化转型趋势下,2025粤港澳大湾 ...
新车云集人气旺 展现市场新动向 2025粤港澳大湾区车展前三日已吸引45万人次,成交预计40亿元
Shen Zhen Shang Bao· 2025-06-02 22:33
展现市场新动向 再添产业新动能 当前,深圳正积极抢抓全球汽车产业变革机遇,以先行者姿态引领汽车产业绿色转型和智能升级,加快 打造"新一代世界一流汽车城"。深圳正全力建设全球新能源汽车产业的创新研发中心、高端零部件设计 制造中心、前沿技术应用示范中心和国际贸易枢纽中心等四大中心。 开幕式上,20家深圳新能源汽车产业圈新进成员上台集中展示,为深圳建设四大中心、打造"新一代世 界一流汽车城"带来产业动能。 此外,深圳港"汽车出海一站式平台"正式上线。平台提供集港运输、港前服务、海运订舱、汽车贸易、 车务服务、物流跟踪等汽车出海综合服务,可快速实现汽车出海商务需求一键下单和政务业务一口办 理。这条"出海快车道"正式诞生,将助力深圳加速打造全球新能源汽车国际贸易枢纽中心。 众多重磅新车首发首秀 恰逢端午假期,2025粤港澳大湾区车展吸引了大批车迷,带动客流量和销售额齐齐上涨。5月31日至6月 8日,2025粤港澳大湾区车展在深圳国际会展中心(宝安)举办。据主办方透露,截至6月2日17时,车 展前三日预计共有45万人次观众参观,成交预计40亿元人民币,分别比上届增长27.84%和8.1%。预测 本届车展总客流量和总成交额 ...
直击2025粤港澳大湾区车展:千余款车型亮相,自主豪车风头无两,车企大佬热议“价格战”
Mei Ri Jing Ji Xin Wen· 2025-05-31 13:23
Core Viewpoint - The 2025 Guangdong-Hong Kong-Macao Greater Bay Area Auto Show showcases over 1000 models, emphasizing technological advancements in the automotive industry, particularly in electric and intelligent vehicles [1][2]. Group 1: Event Overview - The auto show spans over 260,000 square meters, featuring more than 80,000 square meters dedicated to outdoor activities and test drives [1]. - Nearly 100 global brands are participating, presenting a wide array of vehicles including concept cars and premieres [1]. Group 2: Technological Innovations - BYD and Huawei have established dedicated pavilions, highlighting their latest technologies and products, including the launch of the "Megawatt Flash Charging" initiative [4][5]. - BYD plans to build over 10,000 "Megawatt Flash Charging" stations in collaboration with partners [4]. - Huawei's pavilion showcases its digital solutions integrated into vehicles, with over 20 brands adapting its QianKun ADS 4 driving system [7]. Group 3: Foreign Brands Collaboration - Foreign brands are increasingly collaborating with local tech companies to accelerate their transition to electric and intelligent vehicles, exemplified by Audi's partnership with Huawei [8][11]. - The Audi Q6L e-tron family, featuring an 800V battery with a maximum range of 765 km, is a key product of this collaboration [11]. Group 4: Domestic Luxury Brands - Domestic luxury brands are gaining prominence, with models like the Zun Jie S800 and the Yang Wang U8L priced over 1 million yuan [16][19]. - The Mengshi M817, developed in partnership with Huawei, is highlighted as a new flagship model featuring advanced driving technologies [17]. Group 5: Industry Discussions on Pricing - The China Automobile Industry Association has issued an initiative against "price wars," advocating for fair competition and product quality [20]. - Industry leaders emphasize the importance of innovation and maintaining product value over engaging in price reductions [21].
技术为骨、文化为魂,推动中国制造业转型升级
传统制造业也在通过"+文化"推动产品升级与品牌塑造。家电品牌不再仅仅以实用技术为卖点,小熊、 美的等企业以更加精巧的创意设计出"高颜值"产品,满足年轻一代的情绪价值。以代工为主的传统玩具 产业正在转向潮玩以及IP化发展,目前,全球九成潮玩出自东莞。服装、家具、室内装修等传统产业也 在探索不同的设计风格以适应大众新的生活方式与精神需求,赋予传统产品以时代的审美灵魂。 AI应用场景也因为文化内涵而更有温度。引领汽车电动化、智能化的广东汽车企业,在文博会现场展 示了如何将文化纳入到"AI+"全场景智行新生态,让工业产品升维为文化载体。汽车不仅是交通工具, 也是生活方式与文化本身。在发达国家,汽车后市场占据汽车消费的比例通常达到60%以上,形成了发 达的汽车文化。我国正在大力推动发展汽车文化,鼓励汽车与旅游、文化、体育等跨界融合消费。汽车 应用的文化表达与汽车文化兴起正在赋予我国汽车产业发展新动力。 文化铸魂、科技赋能,文化与科技相生相促,融合发展,是推动中国制造业转型升级的必由之路。科技 创新能够赋予产品新功能、新竞争力,催生新产业(300832)、新模式、新动能;任何产品、服务、企 业与产业一旦有了文化表达、创意 ...
买车时,那些高大上的名词到底都是什么意思?(基础篇)
买车时,车辆许多配置信息以名词或缩写来表示,它们代表什么意思呢? 基本名词 长宽高 车辆的长、宽、高就是一辆汽车的外形尺寸,一般使用的是毫米(mm)单位。例如:仰望U8L的车身尺寸为5400mm×2049mm×1921mm。测量的方式 就是车身最边缘的位置开始测量,但需要注意的是,宽度尺寸并不包括后视镜的宽度;而高度尺寸并不包括车顶天线的高度。 轴距、轮距 汽车的轴距是同侧相邻前后两个车轮的中心点间的距离,即从前轮中心点到后轮中心点之间的距离,就是前轮轴与后轮轴之间的距离,简称轴距,单位 为毫米(mm)。 轴距是决定一辆汽车内部空间最重要的参数,理论上来讲,轴距越大,车内空间越大;反之车内空间越小。轮距即左、右车轮中心间的距离,通常单位 为毫米(mm),较宽的轮距有更好的横向稳定性与较佳的操控性能,轮距有前轮距和后轮距。 离地间隙、接近角、离去角、通过角 汽车离地间隙也称为最小离地间距,指满载、静止时,汽车底盘的最低点与地面的间距,通常单位为毫米(mm)。离地间距越大,车辆的通过性就越 好,但由于车辆重心变高,车辆的操控性和稳定性不如离地间距小的车型。 和离地间隙一样考察车辆通过性能的还有接近角、离去角、通过 ...
加长版问界M9来了?厂商狂推加长版SUV,一切只为秀肌肉?
3 6 Ke· 2025-05-07 00:22
Core Viewpoint - The news discusses the emergence of a new extended version of the Wanjie M9 SUV, tentatively named Wanjie M9L, which is expected to offer enhanced space and features compared to the existing model, potentially targeting the high-end market segment [1][3][4]. Group 1: Product Features and Specifications - The Wanjie M9L is expected to have a length exceeding 5.4 meters, providing significant space enhancements over the current Wanjie M9, which is already over 5.2 meters long [3][4]. - The additional space may allow for advanced features such as third-row luxury seating and onboard refrigerators, enhancing the overall user experience [3][4]. - The pricing for the Wanjie M9L is anticipated to be between 550,000 to 650,000 yuan, with a possibility of reaching 700,000 yuan [4]. Group 2: Market Position and Demand - The Wanjie M9 has been a strong performer in the luxury SUV market, leading sales for 11 consecutive months in the 500,000 yuan and above segment, with over 36,000 pre-orders within 21 days of the 2025 model's launch [4][5]. - The introduction of the Wanjie M9L is seen as a response to diverse market demands, aiming to cater to family users and business professionals seeking more spacious vehicles [7][8]. - However, the market may not require the Wanjie M9L as urgently, given the existing strong sales of the standard M9 and other models like the M7 and M8 [8][9]. Group 3: Competitive Landscape - The automotive market is witnessing a trend of extended flagship SUVs, with competitors like BYD and Land Rover also launching similar models, indicating a growing segment for larger vehicles [12][14]. - The Wanjie M9L's success may be challenged by high pricing, which could deter some consumers, as well as the limited number of buyers willing to pay for enhanced third-row experiences [9][16]. - The company is strategically focusing on the high-end market while maintaining a diverse product lineup to avoid internal competition among its models [16][17].
比亚迪4月销量超38万辆,全球化与高端化再获突破
Nan Fang Du Shi Bao· 2025-05-06 08:57
Core Insights - BYD's April sales of new energy vehicles exceeded 380,100 units, marking a year-on-year increase of 21.3%, maintaining its position as the world's top seller for two consecutive months [2][4] - Cumulative sales from January to April reached 1.38 million units, representing a 47% year-on-year growth [2][4] Sales Performance - Passenger vehicle sales in April were 372,600 units, up 19.4% year-on-year, while overseas exports surged by 91.9% to 78,700 units, setting a new record [2][4] - The Dynasty and Ocean series contributed significantly to sales, with a combined total of 347,000 units, accounting for over 90% of total sales [5] Product Development - Newly launched models Han L and Tang L achieved impressive sales in their first month, with 10,483 and 11,406 units sold respectively [5] - The high-end strategy showed progress, with three premium brands collectively selling 25,700 units, capturing 7.2% of the market above 300,000 yuan, an increase of 4.5 percentage points year-on-year [5] Financial Performance - In Q1, BYD reported revenue of 170.36 billion yuan, a 36.35% increase year-on-year, and net profit of 9.155 billion yuan, doubling from the previous year [6] - R&D investment reached 14.223 billion yuan in Q1, averaging 158 million yuan per day, significantly exceeding net profit [6] Global Expansion - BYD's overseas sales in Q1 totaled 206,100 units, with factories in Uzbekistan and Thailand commencing operations [7] - The company has established a self-owned shipping fleet, reducing shipping costs by 15%-20%, enhancing its global supply chain efficiency [7] Market Outlook - Analysts suggest that BYD's technological advancements and global expansion strategies are likely to drive continued sales growth and profitability [7]
“坐着高铁去看车企!”
Ren Min Ri Bao· 2025-05-02 22:01
"坐着高铁去看车企!" 第二十一届上海国际车展期间,记者登上G9251次列车,从上海虹桥到安徽芜湖,车上坐满了来自100 多个国家的1800名外商。 本届上海车展4月23日至5月2日举办。这些外商在车展目睹了新车风采,就迫不及待搭乘"采购专列", 赶赴芜湖考察奇瑞汽车生产基地,顺便敲定订单。 一番话引起共鸣。车厢里,越来越多外商聊起他们选择"制造在中国""研发在中国"的故事。 这不,丰田汽车宣布,将在上海独资设立雷克萨斯纯电动汽车及电池的研发生产公司;宝马宣布与阿里 巴巴等全面开展人工智能领域合作;大众汽车宣布增资25亿欧元升级合肥生产及创新中心…… 在梅赛德斯—奔驰集团股份公司董事会主席康林松看来,"不断扩大和充实在中国的研发布局,既能更 好满足中国客户需求,还能用中国创新反哺其他市场。" "在智利,1/3的汽车品牌是中国品牌,我们公司卖的汽车60%是中国车。" "我们是一家西班牙公司,四成销量来自中国汽车品牌,中国车在自动驾驶、智能化体验方面遥遥领 先。" ………… 你一言、我一语,来自五洲四海的经销商在车厢里交流起来。 谈得最多的,还是上海车展的新变化。 "中国汽车太不可思议了,平均每18个月就有新车型 ...
技术豪华PK品牌豪华
Jing Ji Guan Cha Wang· 2025-04-30 15:42
Core Insights - The articles highlight the competitive landscape between traditional luxury car brands from Germany and emerging Chinese luxury brands, emphasizing the challenges faced by the former in the Chinese market [1][9][11] Group 1: Market Dynamics - Porsche's sales in China dropped by 42% year-on-year in Q1, with its share of global sales falling from 30% four years ago to 13.25% [1] - The emergence of Chinese luxury brands, such as BYD's Yangwang, Huawei's ZunJie, and Chery's Jetour, is reshaping the luxury car market, leveraging advancements in new energy and smart technology [1][2][4] Group 2: Product Launches and Innovations - Traditional luxury brands like Mercedes-Benz, BMW, and Audi are set to launch over 10 new models annually in China, focusing on new generation smart vehicles [2][6][7] - The ZunJie S800, developed by Huawei and JAC, has gained significant attention, with pre-orders exceeding 2,000 units within two hours of its unveiling [2][3] - Jetour's new luxury off-road series, including models like the G700 and G900, showcases advanced technologies and aims to disrupt the market [3][4] Group 3: Brand Positioning and Strategy - Traditional luxury brands emphasize heritage and brand value, while Chinese brands focus on "technological luxury" and innovative user experiences [2][11] - The competition is not just about products but also about redefining what luxury means in the automotive sector, with both sides vying for consumer preference [9][10][11] Group 4: Consumer Trends and Future Outlook - The shift in consumer preferences towards technology-driven luxury experiences is influencing the strategies of both traditional and emerging brands [10][11] - The ongoing battle for market share and brand definition will depend on how well these companies adapt to changing consumer expectations and technological advancements [11]
40年沧桑巨变,上海车展见证中国汽车业“链”在一起
Zhong Guo Jing Ji Wang· 2025-04-30 06:41
4月23日,为期十天的"第二十一届上海国际汽车工业展览会"在国家会展中心(上海)拉开帷幕,来 自26个国家和地区的近1000家中外知名企业参展,展出总面积超36万平方米,首发超百款新车,举办超 193场新闻发布会。在不少海外媒体的报道中,上海车展被冠以"全球最大车展"的称号。 回首40年前,第一届上海车展展馆面积仅1万平方米,参展车企不过328家,甚至在很大程度上是为 助力上海大众(现改名为上汽大众)首款轿车桑塔纳快速打开市场而举办。 短短40年间,上海车展在全球汽车展会中的地位早已不可同日而语。在这背后,是中国汽车产业跨 越式发展,汽车产销量连续16年稳居全球第一的底气;是中国汽车企业数十年如一日的奋力拼搏;是中 国智能汽车产业链高度融入全球汽车产业变革;更是中国高质量改革开放的累累硕果。 链上用户 从线上到线下加强体验互动 中国汽车产业作为全球汽车产业变革的暴风眼,这里车企之间竞争激烈,需要各大品牌使出浑身解 数,拿出好产品和好价格吸引用户购车。在这一过程中,用户的购车体验和服务也越来越好,可以说是 最大的受益方。 作为新产品、新技术集中展示的绝佳舞台,同时也是链接用户的上好机会,中国经济网记者注意 到, ...