深圳商报驻穗记者 姚嘉莉 全省工业产品质量信用优良企业共计5416家 广东持续优化质量发展环境，为服务经营主体纾困解难，支持质量融资增信，全省累计使用质量融资增 信授信额度1452.23亿元，受益企业达5096家次。全省经营主体、企业、私营企业、外商投资企业、个 体工商户总量实现"五个全国第一"。紧紧抓住"双区"区位优势，粤港澳联合发布"湾区标准"262项、发 放"湾区认证"证书270张，有力促进大湾区质量规则机制"软联通"。 支持深圳将8个质量强链项目下沉至12个产业集聚区 广东省市场监管局新闻发言人、党组成员、副局长郭宇华介绍，广东质量工作在10次国考中获得A级等 次，连续7年在全国公共服务质量水平监测中获得"满意"评价。全省8家优秀组织申报全国质量强国建设 领军企业，美的集团（000333）入选质量强国领军企业；TCL科技（000100）集团股份有限公司等8家 组织获得第五届中国质量奖（含提名奖），总数居全国首位。全省9条产业链供应链质量联动提升项目 纳入全国百个质量强链重点项目，总数居全国首位。 广东质量强链工作通过不断创新，取得明显成效。省市场监管局质量发展处副处长李铮介绍，围绕低空 经济、人工智能 ...

Core Insights - Gree Electric Appliances reported a total revenue of 97.619 billion yuan in the first half of 2025, a year-on-year decrease of 2.66%, while net profit reached 14.412 billion yuan, an increase of 1.95% [1] - The company maintained a strong market position, leading the central air conditioning sector with over 15% market share and ranking second in various home appliance categories [1][5] Financial Performance - Total revenue: 97.619 billion yuan, down 2.66% year-on-year [1] - Net profit: 14.412 billion yuan, up 1.95% year-on-year [1] - Total profit: 16.597 billion yuan, up 1.71% year-on-year [1] - Earnings per share: 2.60 yuan, up 1.56% year-on-year [1] - Revenue from industrial products and green energy: 9.591 billion yuan, up 17.13% [1] - Revenue from smart equipment: 314 million yuan, up 20.90% [1] - Overseas business revenue: 16.335 billion yuan, up 10.19% [1] Strategic Transformation - The company is transitioning from scale expansion to value creation, focusing on product structure optimization, cost control, and operational efficiency [2] - Gree's introduction of high-end products has driven an increase in average product prices, meeting consumer demand for quality [2] - Internal management improvements and supply chain optimization have effectively controlled costs, enhancing profit margins [2] Structural Optimization - The increase in net profit reflects overall operational efficiency improvements rather than just revenue growth [3] - The completion of the third employee stock ownership plan and stock buyback obligations indicate a focus on internal governance and operational vitality [3] Technological Innovation - Gree has applied for over 130,000 patents, with 72,339 being invention patents, showcasing its commitment to R&D [4] - The company has established the largest air conditioning R&D center globally, ensuring continuous technological advancement [4] Quality Commitment - Gree's "ten-year free repair" policy for home air conditioners is the longest in the industry, reflecting its commitment to quality [6] - The company has received multiple quality accolades, including AAA-level market quality credit and five-star user satisfaction ratings [7] International Brand Strategy - Gree has achieved a 70% share of its overseas sales from its own brand, indicating a successful transition from product export to brand export [8] - The establishment of local production bases, such as in Brazil, has improved logistics and responsiveness [8] Future Outlook - The company emphasizes the importance of innovation, quality, and brand building as key to maintaining competitive advantages in a challenging global market [9] - Gree's strategic focus on product refinement and brand development positions it as a leader in the global manufacturing sector [9]