凤凰网《风暴眼》出品 仅需数十万元，就能定制有百年老字号"北京同仁堂"品牌背书的保健品、滋补品、各类日用产品。这种低门槛、高灵活度的贴牌模式，使得电商平台上充斥 着五花八门的"同仁堂"产品，几乎到了"万物皆可贴"的地步。 凤凰网《风暴眼》从一名品牌授权招商人员黄兴（化名）处了解到，这种贴牌合作，起订量低至一万盒，由同仁堂合作工厂代工，可选择"蓝帽"（保健食 品）或"食品"标识，产品包装可使用"北京同仁堂"字样，只要注意字号比例，"绝对没问题"。 然而，正是这种贴牌产品，近日引发了不小的风波。一款标称"北京同仁堂高纯南极磷虾油"的产品，被曝核心成分磷脂含量为零，引发公众对同仁堂产品质 量的质疑。 图片来源：哈博药业官网 面对媒体，生产方哈博药业表示，"目前尚不清楚涉事产品是否为本公司生产，正在核查中"。 哈博药业是一家主营保健食品贴牌代加工（OEM/ODM）的服务商。天眼查显示，其存在多次行政处罚记录和食品安全问题。例如，2025年6月曾因广告引 证内容违反《广告法》第十一条规定行为被罚款一万元，其累计被罚金额27.8万元。2024年7月，其生产的锌镁片抽检不合格。 面对质疑声浪，同仁堂最终选择了"弃车保帅"， ...

Group 1 - The frozen food market is undergoing significant changes, with distributors facing unprecedented challenges due to strong brand pressures and market factors, prompting a reevaluation of their business strategies [1][3] - Historically, frozen food distributors relied on well-known brands for stable profits, but recent years have seen increased control from major brands, higher entry barriers, and intensified competition leading to price wars [3][4] - The evolving market landscape is reshaping the entire frozen food supply chain, with rising consumer demands for quality and variety, alongside the emergence of new sales channels like e-commerce and community group buying, which are squeezing traditional distributors [4][6] Group 2 - In response to these challenges, private label production has emerged as a new strategy for frozen food distributors, allowing them to create products tailored to market demands and reduce reliance on major brands [7][10] - Private label products can offer higher profit margins compared to branded products, with some distributors reporting that private label frozen dumplings can yield double the gross margin of branded ones [7][10] - However, challenges such as quality control, brand building, and increasing competition among similar private label products pose significant risks for distributors venturing into this space [8][10] Group 3 - The rise of private labels is not merely a survival tactic but also a means to foster market diversification and innovation, enhancing consumer choice and satisfaction [10][13] - The relationship between brands and distributors is evolving towards a co-creation model, where both parties leverage their strengths to better serve consumers [10][13] - Digital tools and collaborative innovation among distributors are emerging as key strategies to improve operational efficiency and product development, with some companies utilizing data analytics to better understand consumer preferences [11][13]