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苏超之后,赣超球票也秒光
第一财经· 2025-07-20 14:01
Core Viewpoint - The rise of the Suzhou Super League (苏超) and Jiangxi Super League (赣超) has significantly revitalized local sports venues and promoted football popularity, leading to increased youth engagement and economic benefits in related industries [1][2][4]. Group 1: Event Popularity and Ticket Sales - The Jiangxi Super League's second round saw overwhelming ticket demand, with 30,000 tickets selling out instantly, and an additional 5,000 tickets also selling out quickly [1]. - The Suzhou Super League continues to attract massive interest, with a total of 1.36 million people participating in ticket purchases over two rounds [1]. Group 2: Venue Utilization and Development Plans - The popularity of these leagues has improved the utilization of existing sports venues, which were previously underused for events like concerts [2]. - Cities like Wuxi, Changzhou, and Suzhou have introduced three-year action plans to enhance football development, aiming for significant increases in participation and the establishment of professional clubs by 2027 [3][4]. Group 3: Economic Impact and Consumer Behavior - The surge in interest in the Suzhou Super League has led to a 60% increase in sales of football-related products on e-commerce platforms in Jiangsu Province [4]. - The events have stimulated local tourism and cultural activities, with significant increases in visitor numbers and spending during match days, such as 2.18 million visitors and a total consumption of 2.72 billion yuan in Nanjing [5]. Group 4: Integration of Sports and Local Economy - The integration of sports events with local consumption has been emphasized, with initiatives like the "浙BA" basketball league promoting consumer benefits through event attendance [6]. - The Jiangxi Super League is also focusing on creating a new ecosystem that combines sports, culture, and commerce, encouraging community participation in football events [5].
赣超首轮场均上座人数超1.3万,已有多家赞助商
第一财经· 2025-07-15 03:32
Core Viewpoint - The "Ganshou" Jiangxi Province Urban Football Super League has successfully attracted significant attendance, indicating a growing interest in local football events and the potential for sports to drive cultural and economic integration in the region [1][2]. Group 1: Event Overview - The inaugural matches of the "Ganshou" league took place from July 12 to 13, with a total attendance of 66,960 across five venues, averaging 13,392 spectators per match, surpassing the average attendance of the China League [1][2]. - The league features a two-phase competition structure, with southern and northern divisions, culminating in a knockout stage, and will run for 110 days with a total of 66 matches [2][3]. Group 2: Cultural and Economic Integration - The league aims to integrate sports with cultural tourism and commerce, offering low ticket prices and various promotional initiatives to enhance public participation [3][4]. - Initiatives include transforming match tickets into a "Cultural Tourism Card," showcasing local culture during halftime, and establishing a "Ganshou Night Market" to promote local cuisine and creative products [4][5]. Group 3: Sponsorship and Partnerships - The league has attracted multiple sponsors, including the A-share listed company Yingxin Development as the title sponsor, indicating strong commercial interest in the event [5][6]. - Various partners from sectors such as banking, telecommunications, and food are involved, highlighting the league's potential to foster business opportunities and regional development [6].
赣超首轮场均上座人数超1.3万,已有多家赞助商
Di Yi Cai Jing· 2025-07-14 10:53
Group 1 - The "Ganshou" league, a new football event in Jiangxi, has successfully attracted significant attendance, with a total of 66,960 spectators across five venues during its first round, averaging 13,392 attendees per match, surpassing the average attendance of the China League [2][3] - The league features a unique format with two phases: a round-robin stage followed by knockout rounds, involving teams from both southern and northern regions of Jiangxi [2][3] - The event aims to integrate sports with cultural tourism and commerce, offering low ticket prices and various promotional activities to enhance public participation [3] Group 2 - The league has secured multiple sponsors, including the A-share listed company Yingxin Development (000620.SZ) as the title sponsor, indicating strong commercial interest [4] - Various partners from different sectors, including banking, telecommunications, and food, are involved, showcasing the league's potential for cross-industry collaboration [4]