曾经创下中国足坛甲A联赛55场不败的神话、2024年国际中体联足球世界杯和2025年国际大体联足球世 界杯相继在此举办、校园足球覆盖260余所特色学校……举全市之力打造全国"足球之旅"首选城市的大 连，近日在其城市地标之一的梭鱼湾足球场所在地——甘井子区梭鱼湾，迎来了全市首家足球生态主题 银行。 11月24日，浦发银行大连梭鱼湾支行正式开门迎客，这也是浦发银行全国范围内首家足球生态主题支 行。记者看到，200多平方米的支行营业厅，被足球吉祥物、足球图片墙、可购买球票也可自助办理理 财业务的智能机具等足球元素装饰一新。该支行成立后，将承接原大连甘井子浦发村镇银行全部业务， 并聚焦"足球"这一关键词，深度探索"金融+体育"融合模式，为大连"足球城"建设注入全新的金融动 能。 如何用好"足球城"这张金名片？如何突破传统的"服务者"角色，跻身为集"金融服务、球迷体验、产业 链支持"于一体的"共建者"角色，让金融渗透到体育产业的每一根脉络，在助力体育产业高质量发展的 同时收获共赢局面？记者近日走访大连市多家金融机构，实地探访"金融+体育"模式的真实样貌。 共建"金融+体育"生态圈 这是属于大连足球的荣耀时刻：12月12 ...

Core Insights - The article highlights the integration of sports, culture, and tourism in Tianhe District, leveraging the upcoming 15th National Games as a catalyst for economic and cultural activities [1][4][6] Group 1: Events and Activities - The "All Sports + Cultural Carnival" features diverse activities such as sports competitions, cultural exhibitions, and music events, aimed at enhancing community engagement and cultural identity [2][4] - The "Chinese Lion Super Carnival" showcased 53 top lion dance teams, culminating in a championship that emphasized the blend of traditional culture and competitive sports [2][3] - The "All Sports Fun Night" combines sports, music, camping, and movies, creating a new social space for the youth [4][5] Group 2: Economic Initiatives - Tianhe District launched a "Full Sports Gift Package" to stimulate tourism and consumption, covering various aspects of the local economy [6][7] - The district is offering free or discounted access to 63 key attractions and cultural venues, enhancing visitor experience and participation [6] - A total of 500 million yuan in cultural and tourism consumption vouchers are being distributed to boost local spending [6][7] Group 3: Cultural Promotion - The events aim to promote the unique charm of Lingnan culture, with lion dance as a significant cultural symbol [3][4] - The integration of cultural elements into sports events is designed to create immersive experiences for participants and spectators [2][3] - Future plans include developing cultural tourism routes that connect lion dance heritage sites with local attractions [3][4]

Core Viewpoint - The rise of the Suzhou Super League (苏超) and Jiangxi Super League (赣超) has significantly revitalized local sports venues and promoted football popularity, leading to increased youth engagement and economic benefits in related industries [1][2][4]. Group 1: Event Popularity and Ticket Sales - The Jiangxi Super League's second round saw overwhelming ticket demand, with 30,000 tickets selling out instantly, and an additional 5,000 tickets also selling out quickly [1]. - The Suzhou Super League continues to attract massive interest, with a total of 1.36 million people participating in ticket purchases over two rounds [1]. Group 2: Venue Utilization and Development Plans - The popularity of these leagues has improved the utilization of existing sports venues, which were previously underused for events like concerts [2]. - Cities like Wuxi, Changzhou, and Suzhou have introduced three-year action plans to enhance football development, aiming for significant increases in participation and the establishment of professional clubs by 2027 [3][4]. Group 3: Economic Impact and Consumer Behavior - The surge in interest in the Suzhou Super League has led to a 60% increase in sales of football-related products on e-commerce platforms in Jiangsu Province [4]. - The events have stimulated local tourism and cultural activities, with significant increases in visitor numbers and spending during match days, such as 2.18 million visitors and a total consumption of 2.72 billion yuan in Nanjing [5]. Group 4: Integration of Sports and Local Economy - The integration of sports events with local consumption has been emphasized, with initiatives like the "浙BA" basketball league promoting consumer benefits through event attendance [6]. - The Jiangxi Super League is also focusing on creating a new ecosystem that combines sports, culture, and commerce, encouraging community participation in football events [5].

Core Viewpoint - The "Ganshou" Jiangxi Province Urban Football Super League has successfully attracted significant attendance, indicating a growing interest in local football events and the potential for sports to drive cultural and economic integration in the region [1][2]. Group 1: Event Overview - The inaugural matches of the "Ganshou" league took place from July 12 to 13, with a total attendance of 66,960 across five venues, averaging 13,392 spectators per match, surpassing the average attendance of the China League [1][2]. - The league features a two-phase competition structure, with southern and northern divisions, culminating in a knockout stage, and will run for 110 days with a total of 66 matches [2][3]. Group 2: Cultural and Economic Integration - The league aims to integrate sports with cultural tourism and commerce, offering low ticket prices and various promotional initiatives to enhance public participation [3][4]. - Initiatives include transforming match tickets into a "Cultural Tourism Card," showcasing local culture during halftime, and establishing a "Ganshou Night Market" to promote local cuisine and creative products [4][5]. Group 3: Sponsorship and Partnerships - The league has attracted multiple sponsors, including the A-share listed company Yingxin Development as the title sponsor, indicating strong commercial interest in the event [5][6]. - Various partners from sectors such as banking, telecommunications, and food are involved, highlighting the league's potential to foster business opportunities and regional development [6].

Group 1 - The "Ganshou" league, a new football event in Jiangxi, has successfully attracted significant attendance, with a total of 66,960 spectators across five venues during its first round, averaging 13,392 attendees per match, surpassing the average attendance of the China League [2][3] - The league features a unique format with two phases: a round-robin stage followed by knockout rounds, involving teams from both southern and northern regions of Jiangxi [2][3] - The event aims to integrate sports with cultural tourism and commerce, offering low ticket prices and various promotional activities to enhance public participation [3] Group 2 - The league has secured multiple sponsors, including the A-share listed company Yingxin Development (000620.SZ) as the title sponsor, indicating strong commercial interest [4] - Various partners from different sectors, including banking, telecommunications, and food, are involved, showcasing the league's potential for cross-industry collaboration [4]