Core Viewpoint - The Jiangsu Provincial Urban Football League (referred to as "Su Super") has demonstrated a strong ability to attract sponsorship and audience engagement, significantly outperforming other leagues like the Chinese Super League (CSL) in terms of sponsorship numbers and audience turnout [2][11]. Sponsorship and Financial Growth - Jiangsu Bank secured exclusive naming rights for approximately 8 million yuan at the league's inception, with current official sponsorship seats rising to 3 million yuan, indicating a high demand for sponsorship opportunities [6][5]. - The number of sponsors for Su Super has expanded from 6 to 19, surpassing the CSL, which had only 9 sponsors for the 2025 season [4][5]. - Notable sponsors include major brands such as JD.com, KFC, and Heineken, with Heineken's involvement marking its first foray into regional Chinese football sponsorship [6][4]. Audience Engagement and Attendance - Initial concerns about filling 2,000 seats have transformed into over 30,000 fans attending matches, showcasing the league's growing popularity [2]. - Recent data indicates a 48% increase in out-of-town visitor numbers and a 15% rise in tourism spending in host cities during league events [8]. Commercialization and Market Dynamics - Su Super's commercialization strategy is more diverse and effective compared to similar grassroots events like "Village Super," which has faced criticism for potential over-commercialization [11][12]. - The league benefits from its urban setting in economically developed Jiangsu, allowing for greater consumer reach and brand engagement opportunities [11][12]. - The league's structure allows for a sustainable ecosystem, with potential for long-term commercial value through strategic planning [13]. Unique Marketing Initiatives - Innovative marketing strategies have emerged, such as ticket packages that include local food items, significantly boosting local sales [9]. - Brands like Yili have engaged in creative promotional activities, such as drone displays, to enhance their visibility and connection with fans [8].

Core Viewpoint - The 2025 Jiangsu Province Urban Football League, dubbed "Su Super," has gained significant attention and discussion online, with local enterprises actively sponsoring the event to enhance brand visibility and community engagement [3][4][8]. Sponsorship Landscape - The league features five levels of sponsorship, including a total title sponsor, official strategic partners, and official suppliers, with notable participation from local companies such as Jiangsu Bank and Jinshiyuan Liquor [7][10]. - Local enterprises dominate the sponsorship landscape, indicating a strong regional commitment to supporting community sports initiatives [8][12]. Audience Engagement - Over 180,000 fans have attended matches across various host cities, showcasing the league's ability to attract local support and engagement [5]. Financial Institutions' Involvement - Jiangsu Bank, as the title sponsor, reported a revenue of approximately 80.81 billion yuan in 2024, reflecting an 8.78% year-on-year growth, and views sponsorship as a means to enhance its cultural and financial integration [10][11]. - The sponsorship by financial institutions like Jiangsu Bank and Zijin Insurance is driven by the need for brand exposure and community connection, leveraging the league's social influence [12][10]. Future Development - The Jiangsu Province Football Association emphasizes the need for a market-oriented approach to ensure the league's sustainability, focusing on broadcasting rights, sponsorship returns, and merchandise planning [14]. - Experts suggest that the league should enhance its social impact before pursuing commercialization, ensuring high participation and coverage while gradually increasing its commercial value [14][15].

Core Viewpoint - The article highlights the rising popularity and economic impact of the Jiangsu Province's amateur football league, known as "Su Chao," which has attracted significant fan engagement and increased local tourism spending during the Dragon Boat Festival [1][9]. Group 1: "Su Chao" Popularity - "Su Chao" has gained immense traction, with over 59,000 fans attending the second round of matches, averaging 9,852 spectators per game, indicating a potential to surpass professional leagues in attendance [4]. - The third round of matches saw venues like Nanjing's Wutai Mountain Stadium fully booked, and Xuzhou's venue breaking records with over 22,000 attendees, showcasing the league's growing appeal [4][9]. - The league's ticketing channels include various platforms, with Jiangsu Bank sponsoring free tickets, further enhancing accessibility and fan engagement [4]. Group 2: Economic Impact - During the Dragon Boat Festival, over 180,000 fans attended matches across six cities in Jiangsu, leading to a 14.63% increase in tourism consumption through UnionPay's channels [1][9]. - The league is seen as a catalyst for local economic activity, with officials noting that sports events can drive consumption and boost the economy [9]. Group 3: Comparison with "Village Super" - Unlike the "Village Super" in Guizhou, which focuses on village-level competitions, "Su Chao" operates on a city-to-city basis with more organized support from local governments [9]. - "Village Super" has seen a decline in viewership compared to its peak, while "Su Chao" continues to attract significant attention and participation [7][9].

Core Viewpoint - The Jiangsu Province grassroots football league, known as "Su Chao," has gained significant popularity, attracting large crowds and surpassing attendance figures of professional leagues in China [2][6]. Group 1: Event Popularity - The second round of "Su Chao" attracted over 59,000 spectators, with an average attendance of 9,852 per match, indicating a trend towards surpassing professional league attendance [2]. - The third round saw even greater interest, with all 13,000 seats at Nanjing's Wutai Mountain Stadium sold out and over 22,000 attendees at the Xuzhou venue, setting a record for amateur matches in China [2][6]. - Ticket sales have been robust, with tickets for the Yangzhou match selling out at 9.9 yuan, and resale prices on platforms like Xianyu reaching up to 300 yuan [2]. Group 2: Organizational Structure - "Su Chao" is organized by the Jiangsu Provincial Sports Bureau and local governments, with support from various sports associations and companies [3]. - The league allows players from various backgrounds to participate, fostering a competitive spirit among cities [3]. Group 3: Comparison with Other Events - The "Su Chao" league is compared to the 2023 Guizhou "Village Super" league, which also gained significant attention but has seen a decline in viewership since its peak [4][5]. - Unlike "Village Super," which focuses on village-level teams, "Su Chao" spans multiple cities and benefits from more structured organizational support [6]. - The economic impact of "Su Chao" is notable, with over 180,000 fans attending matches during the Dragon Boat Festival, leading to a 14.63% increase in tourism spending in host cities [6].