Core Insights - The "Star Plan" training for live e-commerce in Jiangsu Province marks the beginning of systematic and large-scale talent training in this sector, with over 3,000 participants attending the first session in Nanjing [1][2] Group 1: Training Objectives and Plans - Jiangsu Province aims to address the mismatch in supply and demand for professional talent in live e-commerce through the "Star Plan," with a goal of hosting over 1,160 specialized training sessions by 2026, covering more than 67,500 participants [2] - The training will follow a collaborative approach involving provincial, municipal, and county levels, as well as cooperation between government, banks, and enterprises [2] Group 2: Training Content and Expertise - The training features a strong lineup of instructors who provide insights on industry trends, platform practices, local explorations, corporate transformations, and ecosystem operations [3] - Key topics include the transition from "channel transformation" to "industrial infrastructure," the importance of compliance and comprehensive capability building, and the role of AI in enhancing live e-commerce [3][4] Group 3: Local Experiences and Practices - Local government representatives shared successful case studies, such as the integration of online traffic with offline industry advantages in Changshu City, showcasing effective local strategies [3] - The focus on sustainable development through precise product selection, quality content, and public-private domain interaction was emphasized as crucial for e-commerce enterprises [4] Group 4: Future Directions - The Jiangsu Provincial Department of Commerce plans to further promote the "Star Plan," optimize the training system, enhance resource connections, and deepen government-enterprise collaboration to foster a new generation of skilled professionals in live e-commerce [4]

Group 1 - Hainan Free Trade Port is set to officially launch full island closure on December 18, 2023, aiming to become a significant gateway for China's new era of opening up [1] - The province is actively expanding its institutional openness and improving the level of trade and investment liberalization and facilitation [1][2] - As of mid-October 2023, over 1.06 million foreign visitors have entered and exited Hainan, with nearly 90% of them benefiting from the visa-free entry policy [2] Group 2 - Hainan's digital trade export value reached 16.93 billion yuan in 2024, marking a year-on-year increase of 79.7%, with cross-border e-commerce trade amounting to 8.51 billion yuan [3] - The establishment of the Boao Lecheng International Medical Tourism Pilot Zone has led to the introduction of over 500 innovative medical devices, benefiting more than 180,000 patients [5] - The region has seen significant growth in the biomedical industry, with over 30 medical institutions established and partnerships formed with more than 180 pharmaceutical and medical device companies [4][5]

Group 1 - The core viewpoint is that cross-border live streaming is enabling more Chinese companies to directly engage with global consumers, with significant growth in live streaming events in Yiwu [1][2] - Yiwu has seen a total of 657,600 live streaming sessions in the first eight months of this year, representing a year-on-year increase of over 20% [1] - The logistics efficiency in Yiwu allows for cross-border e-commerce exports to reach Southeast Asia in three days and to Europe and America in seven days, enhancing the appeal of "sea shopping" for global consumers [1] Group 2 - A specific live streaming room in Yiwu, which specializes in glassware, has been gaining popularity, with two hosts alternating shifts and averaging four hours of live streaming per day [2] - The average transaction value in this live streaming room is stable at over 95 yuan, indicating a consistent consumer interest [2] - The company plans to expand its presence on more domestic and international social media platforms to enhance promotional efforts [2]

Core Viewpoint - The article highlights the emergence of cross-border e-commerce live streaming in Hainan, showcasing how foreign hosts, like Sharon, are effectively engaging international audiences and driving sales through interactive live broadcasts [2][3][4]. Group 1: Live Streaming Operations - The live streaming base in Hainan is primarily targeting markets in Europe, America, Japan, South Korea, and Southeast Asia, offering a range of products including daily necessities and beauty care items [3][4]. - The live streaming sessions are strategically scheduled to accommodate different time zones, with late-night broadcasts being identified as peak viewing times [3]. Group 2: Host Engagement and Techniques - Sharon, a foreign host from Zambia, emphasizes the importance of product demonstrations over repetitive introductions, tailoring her approach to the preferences of overseas viewers [2][3]. - The interaction with viewers is a key component of the live streaming experience, with hosts engaging in real-time conversations and encouraging viewers to check product reviews [3]. Group 3: Talent Acquisition and Ecosystem Development - The "Chengjie World, Moving Towards the Future" international cross-border live streaming industry conference has seen the signing of six foreign hosts, marking a significant step in building a language ecosystem and attracting international talent in the cross-border live streaming sector [4]. - The establishment of an ecosystem involving content creators, platform service providers, and supply chain companies is underway, indicating a structured approach to developing the industry [4].

Core Insights - The China-Kazakhstan Horgos International Border Cooperation Center is emerging as a significant platform for cross-border trade and cultural exchange, leveraging geographical advantages and favorable policies [1][3]. Group 1: Economic Activities - The cooperation center has seen the emergence of various new business models, including multilingual cross-border e-commerce live streaming, cross-border medical and health services, and complete vehicle cross-border retail [3]. - Cross-border e-commerce live streaming has become an important platform for driving economic benefits and promoting cultural exchanges [5]. - The total trade volume achieved through cross-border live streaming at the cooperation center has exceeded 1 billion RMB [16]. Group 2: Educational Initiatives - The center collaborates with Kazakhstani schools to provide cross-border live streaming internship programs for over 20 Kazakh youth, enhancing their skills and understanding of Chinese culture [8]. - Kazakh students, such as 18-year-old Barlan, are learning Chinese while gaining practical experience in live streaming, which deepens their recognition of China [11][9]. - Barlan plans to collaborate with Chinese merchants to introduce more quality products to Central Asia after completing her internship [14].