江苏全省直播电商"繁星计划"首场培训在南京举办 常熟市委常委、副市长万晓军以《数智赋能 持续深耕 奋力打造"电商创业福地"》为题，生动介绍了常 熟市通过"万千百十"工程，系统构建"前播后产"一体化生态，将线上流量转化为线下产业优势的"地方 经验"。 12月11日，由江苏省商务厅、江苏省工商业联合会联合主办，各设区市商务局、工商联协办，南京市商 务局、南京市建邺区政府承办的全省直播电商"繁星计划"首场培训在南京举办。本次培训采取"主会场 +分会场"联动模式，主会场设在南京国际博览会议中心，全省各设区市设立分会场，参会总人数超 3000人，覆盖全省商务系统及相关政府部门、金融机构、行业协会、重点电商企业及广大从业者，标志 着江苏省系统性、规模化直播电商人才培训工作正式拉开帷幕。 江苏省商务厅党组书记、厅长司勇表示，要深入贯彻省委、省政府关于抢抓直播电商发展机遇的明确要 求，以实施"繁星计划"为关键抓手，系统破解江苏省直播电商专业人才供需不匹配的瓶颈。2026年，江 苏全省将遵循"省市县联动、政银企协同、线上下结合、分层次实施"的原则，计划举办超过1160场专业 化培训，覆盖超6.75万人次，致力于锻炼一批熟悉电商 ...

Group 1 - Hainan Free Trade Port is set to officially launch full island closure on December 18, 2023, aiming to become a significant gateway for China's new era of opening up [1] - The province is actively expanding its institutional openness and improving the level of trade and investment liberalization and facilitation [1][2] - As of mid-October 2023, over 1.06 million foreign visitors have entered and exited Hainan, with nearly 90% of them benefiting from the visa-free entry policy [2] Group 2 - Hainan's digital trade export value reached 16.93 billion yuan in 2024, marking a year-on-year increase of 79.7%, with cross-border e-commerce trade amounting to 8.51 billion yuan [3] - The establishment of the Boao Lecheng International Medical Tourism Pilot Zone has led to the introduction of over 500 innovative medical devices, benefiting more than 180,000 patients [5] - The region has seen significant growth in the biomedical industry, with over 30 medical institutions established and partnerships formed with more than 180 pharmaceutical and medical device companies [4][5]

Group 1 - The core viewpoint is that cross-border live streaming is enabling more Chinese companies to directly engage with global consumers, with significant growth in live streaming events in Yiwu [1][2] - Yiwu has seen a total of 657,600 live streaming sessions in the first eight months of this year, representing a year-on-year increase of over 20% [1] - The logistics efficiency in Yiwu allows for cross-border e-commerce exports to reach Southeast Asia in three days and to Europe and America in seven days, enhancing the appeal of "sea shopping" for global consumers [1] Group 2 - A specific live streaming room in Yiwu, which specializes in glassware, has been gaining popularity, with two hosts alternating shifts and averaging four hours of live streaming per day [2] - The average transaction value in this live streaming room is stable at over 95 yuan, indicating a consistent consumer interest [2] - The company plans to expand its presence on more domestic and international social media platforms to enhance promotional efforts [2]

Core Viewpoint - The article highlights the emergence of cross-border e-commerce live streaming in Hainan, showcasing how foreign hosts, like Sharon, are effectively engaging international audiences and driving sales through interactive live broadcasts [2][3][4]. Group 1: Live Streaming Operations - The live streaming base in Hainan is primarily targeting markets in Europe, America, Japan, South Korea, and Southeast Asia, offering a range of products including daily necessities and beauty care items [3][4]. - The live streaming sessions are strategically scheduled to accommodate different time zones, with late-night broadcasts being identified as peak viewing times [3]. Group 2: Host Engagement and Techniques - Sharon, a foreign host from Zambia, emphasizes the importance of product demonstrations over repetitive introductions, tailoring her approach to the preferences of overseas viewers [2][3]. - The interaction with viewers is a key component of the live streaming experience, with hosts engaging in real-time conversations and encouraging viewers to check product reviews [3]. Group 3: Talent Acquisition and Ecosystem Development - The "Chengjie World, Moving Towards the Future" international cross-border live streaming industry conference has seen the signing of six foreign hosts, marking a significant step in building a language ecosystem and attracting international talent in the cross-border live streaming sector [4]. - The establishment of an ecosystem involving content creators, platform service providers, and supply chain companies is underway, indicating a structured approach to developing the industry [4].

Core Insights - The China-Kazakhstan Horgos International Border Cooperation Center is emerging as a significant platform for cross-border trade and cultural exchange, leveraging geographical advantages and favorable policies [1][3]. Group 1: Economic Activities - The cooperation center has seen the emergence of various new business models, including multilingual cross-border e-commerce live streaming, cross-border medical and health services, and complete vehicle cross-border retail [3]. - Cross-border e-commerce live streaming has become an important platform for driving economic benefits and promoting cultural exchanges [5]. - The total trade volume achieved through cross-border live streaming at the cooperation center has exceeded 1 billion RMB [16]. Group 2: Educational Initiatives - The center collaborates with Kazakhstani schools to provide cross-border live streaming internship programs for over 20 Kazakh youth, enhancing their skills and understanding of Chinese culture [8]. - Kazakh students, such as 18-year-old Barlan, are learning Chinese while gaining practical experience in live streaming, which deepens their recognition of China [11][9]. - Barlan plans to collaborate with Chinese merchants to introduce more quality products to Central Asia after completing her internship [14].