Core Viewpoint - The article highlights the emergence of cross-border e-commerce live streaming in Hainan, showcasing how foreign hosts, like Sharon, are effectively engaging international audiences and driving sales through interactive live broadcasts [2][3][4]. Group 1: Live Streaming Operations - The live streaming base in Hainan is primarily targeting markets in Europe, America, Japan, South Korea, and Southeast Asia, offering a range of products including daily necessities and beauty care items [3][4]. - The live streaming sessions are strategically scheduled to accommodate different time zones, with late-night broadcasts being identified as peak viewing times [3]. Group 2: Host Engagement and Techniques - Sharon, a foreign host from Zambia, emphasizes the importance of product demonstrations over repetitive introductions, tailoring her approach to the preferences of overseas viewers [2][3]. - The interaction with viewers is a key component of the live streaming experience, with hosts engaging in real-time conversations and encouraging viewers to check product reviews [3]. Group 3: Talent Acquisition and Ecosystem Development - The "Chengjie World, Moving Towards the Future" international cross-border live streaming industry conference has seen the signing of six foreign hosts, marking a significant step in building a language ecosystem and attracting international talent in the cross-border live streaming sector [4]. - The establishment of an ecosystem involving content creators, platform service providers, and supply chain companies is underway, indicating a structured approach to developing the industry [4].

Core Insights - The China-Kazakhstan Horgos International Border Cooperation Center is emerging as a significant platform for cross-border trade and cultural exchange, leveraging geographical advantages and favorable policies [1][3]. Group 1: Economic Activities - The cooperation center has seen the emergence of various new business models, including multilingual cross-border e-commerce live streaming, cross-border medical and health services, and complete vehicle cross-border retail [3]. - Cross-border e-commerce live streaming has become an important platform for driving economic benefits and promoting cultural exchanges [5]. - The total trade volume achieved through cross-border live streaming at the cooperation center has exceeded 1 billion RMB [16]. Group 2: Educational Initiatives - The center collaborates with Kazakhstani schools to provide cross-border live streaming internship programs for over 20 Kazakh youth, enhancing their skills and understanding of Chinese culture [8]. - Kazakh students, such as 18-year-old Barlan, are learning Chinese while gaining practical experience in live streaming, which deepens their recognition of China [11][9]. - Barlan plans to collaborate with Chinese merchants to introduce more quality products to Central Asia after completing her internship [14].