智通财经APP获悉，1月11日，崔东树发文称，销量增长慢则车市均价呈现持续上升的态势，2019年乘用车零售均价是15.1万元，一路上升到2023年均价 是18.3万元，2024年乘用车均价是18.4万元，2025年1-12月乘用车均价是17.0万元，较2024年均价下降1.4万元，其中12月乘用车均价18.4万元，均价提升 0.3万。 前期常规燃油车价格持续上升，市场萎缩在中低端很明显，而高端萎缩慢，因此从2019年的15万元上升到2023年的18.3万元。2025年随着高端燃油车的较 快萎缩，2025年1-12月的均价降低到18.2万元，12月19.2万元，燃油车购买群体买车逐步稳定。 而新能源车的均价近期逐步下降，从2023年的均价18.4万元，下降到2024年的均价18.0万元，2025年的均价16.1万元，价格下降明显。2025年12月是17.9万 元，量跌价升，体现新能源车消费的结构性变化。 目前随着车购税免税政策的退出临近，新能源车市场火爆。随着新能源车免税技术指标的升级，部分短续航和高耗电车型面临改款压力。12月的A00级电 动车剧烈萎缩带来均价的上升，2026年销量增长压力较大。 | 零售额、 ...

Core Insights - The average price of passenger cars in October is 166,000 yuan, a decrease of 1,000 yuan compared to the same period last year, indicating a relatively stable market performance despite high baseline figures [1][3][4] - The market for vehicles priced below 150,000 yuan is relatively active, with small electric vehicles performing notably well, while high-end extended-range and plug-in hybrid models are underperforming [1][2] Price Trends - The average retail price of passenger cars has shown a continuous upward trend from 151,000 yuan in 2019 to 183,000 yuan in 2023, but is projected to decline to 177,000 yuan in 2024 and 170,000 yuan in the first ten months of 2025 [3][4] - The average price of new energy vehicles has also decreased significantly, from 184,000 yuan in 2023 to 159,000 yuan in 2025, with October's average at 156,000 yuan [3][4] Market Structure - The sales structure of passenger cars has shifted, with a notable increase in the proportion of entry-level pure electric vehicles, leading to a decrease in the average price due to the decline in the share of higher-priced hybrid and extended-range vehicles [4][5] - The market share of vehicles priced above 150,000 yuan is declining, with the 200,000-300,000 yuan segment dropping from 17% in 2024 to 16% in 2025, indicating a shift towards more affordable options [6] Sales by Vehicle Class - The penetration rate of new energy vehicles is highest among microcars, reaching 100% in October, while A0-class and A-class vehicles also show significant growth [7][8] - The overall sales of traditional passenger vehicles are under pressure, with new energy vehicles expected to account for 48% of the market in 2024 and 57% by October 2025 [8] Brand Performance - The average price of luxury vehicles in the first ten months of 2025 is 359,000 yuan, down 4,000 yuan from 2024, while the average price for joint venture brands remains stable at 174,000 yuan [10] - New energy vehicles from domestic brands are performing well, with the average price for these brands at 122,000 yuan, reflecting a competitive landscape in the market [10]