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从“造车”到“造豪华车” 赛力斯发力智电转型与高端突破
Xin Hua Cai Jing· 2025-09-19 11:25
Core Viewpoint - The article highlights the transformation of Seres from a challenger in the luxury electric vehicle market to a member of the global "profit club" for new energy vehicle companies, emphasizing its strategic focus on high-end, intelligent manufacturing, and ecological collaboration during the "14th Five-Year Plan" period [1]. Group 1: High-End Strategy - In the first half of 2025, Seres reported impressive results with revenue reaching 62.402 billion yuan and a net profit of 2.941 billion yuan, marking an 81.03% year-on-year increase, establishing itself as a profitable player in the global new energy vehicle sector [2]. - Seres has successfully transitioned from a focus on "cost performance" to "value performance," with an average transaction price of 410,000 yuan per vehicle and a net profit of 20,700 yuan per vehicle in Q2 of this year [2]. - The collaboration with Huawei since 2021 has led to the creation of the AITO brand, which includes models like M5, M7, M8, and M9, effectively covering the mainstream luxury segment and reshaping the luxury car market in China [2]. Group 2: Intelligent Manufacturing Leap - Seres operates three smart factories, with over 5,000 robots, including more than 3,000 in its flagship super factory, achieving 100% automation in key processes and ensuring quality monitoring and traceability [4][6]. - The company has adopted a "factory within a factory" model, allowing core suppliers like CATL and Yanfeng to set up production lines within Seres' super factory, significantly enhancing supply chain efficiency and responsiveness [6]. - R&D investment reached 5.198 billion yuan in the first half of 2025, a 154.9% increase year-on-year, with 6,984 R&D personnel, representing 36% of the total workforce, leading to the development of core technologies like the Magic Cube technology platform [8]. Group 3: Ecosystem Collaboration - Seres has established deep partnerships with over 20 top global companies, enhancing collaboration efficiency and innovation capabilities within its supply chain [6]. - The company has streamlined its supply chain by reducing the number of first-tier suppliers from 300 to 100, ensuring better integration and efficiency [6]. - The focus on creating a user-centered, data-driven, and ecosystem-supported business model marks a significant shift from traditional manufacturing narratives, positioning Seres as a new type of technology enterprise [8].