返利政策

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比亚迪经销商大会
数说新能源· 2025-07-09 07:57
Automotive Dealer Strategy - SKU Streamlining: The number of configurations for single models has been reduced from 4-5 to 2-3 (e.g., Qin Lev/Seagull 06EV has only 3 versions) to optimize the supply chain, reduce inventory complexity, and enhance product competitiveness [4] - Inventory Break Mechanism: Immediate cessation of shipments when inventory exceeds warning levels to alleviate financial pressure on dealers and enhance operational flexibility [4] - Accelerated Rebate Payments: Shortening the rebate cycle and expediting fund allocation (personally supervised by Wang Chuanfu) to stabilize the pricing system and ensure dealer profitability [4] - Terminal Price Control: Managing discount levels and optimizing promotional policies to prevent vicious competition and ensure sustainable profits [4] International Market Dynamics - Indonesia Market: The first dealer conference was held, signing long-term service commitments, and traditional dance performances were used to strengthen brand cohesion [4] - Americas Market: 170 dealers experienced the Tengshi Z9GT/Yangwang U8, with a focus on expanding into European, North American, and South American markets, alongside tea ceremony activities to promote Chinese culture [4] Other Business Lines - Forklift Business: Targeting an annual sales revenue of 5 billion yuan, with strategies focused on electric forklift technology upgrades and intelligent logistics solutions, aiming to expand into high-end markets in Europe, the United States, and Japan [4]
汽车经销商商会倡议优化返利政策,缩短兑现账期
Huan Qiu Wang· 2025-06-24 02:52
【环球网财经综合报道】6月23日,全国工商联汽车经销商商会发布了《关于呼吁汽车生产厂家优化返利政策缩短返利兑现账期的倡议》(以下简称《倡 议》),向各汽车生产厂家提出设置清晰返利政策、缩短返利兑现账期、减少返利使用限制等呼吁。 《倡议》中提到,商会近期对42个汽车品牌承诺经销商的返利问题进行了专项调研,从调研情况看,车企对经销商的返利存在三大问题。 一是返利构成复杂,存在模糊地带。厂家给予经销商的返利名目众多,分为固定返利和非固定返利。固定返利如月度、季度、年度返利,相对清晰;非固定 返利如阶段性促销返利、专项补贴等,模糊空间大,经销商难以算清,专项补贴不确定性也强。 二是兑现账期品牌之间差别大。固定返利方面,17个品牌兑现账期不超过30天,部分品牌却长达180天;非固定返利方面,18个品牌兑现账期不超过30天, 部分品牌同样长达180天,还有品牌未设置非固定返利。 三是返利的兑现形式以及如何使用大多受限。在兑现形式及使用上,9个品牌全部以现金形式给到经销商且可自由支配;8个品牌以现金加系统账户形式给到 经销商,可部分自由支配;25个品牌以系统账户形式给到经销商,只能用于购车、购配件,部分品牌还对购车时使用返 ...
汽车行业“反内卷”打响第二枪!全国工商联汽车经销商商会呼吁→
证券时报· 2025-06-23 15:01
Core Viewpoint - The automotive dealership association has called for manufacturers to optimize rebate policies and shorten the rebate payment period to alleviate the financial pressure faced by dealerships [1][3]. Group 1: Current Challenges Faced by Dealerships - Dealerships are under significant operational pressure, with a report indicating that while they are meeting sales targets for 2024, losses from new car sales have not improved their survival conditions [1][7]. - A survey revealed that 84.4% of dealerships are experiencing price inversion, with 60.4% facing price inversions exceeding 15%, leading to liquidity issues [7][9]. - The complexity of rebate structures and delayed payments are major concerns for dealerships, impacting their cash flow and operational viability [3][4]. Group 2: Issues with Rebate Policies - The rebate structure from manufacturers is complicated, with a mix of fixed and non-fixed rebates, leading to confusion and uncertainty for dealerships [3][4]. - There is a significant disparity in the rebate payment periods among brands, with some offering payments within 30 days while others extend up to 180 days [4]. - The limitations on how rebates can be used further complicate the situation, with many brands restricting the use of rebates to vehicle purchases or parts, which reduces financial flexibility for dealerships [4][5]. Group 3: Manufacturer Responses - Some manufacturers, including GAC Group and BMW, have committed to shortening the rebate payment period to 60 days, recognizing the importance of dealership stability for customer service [6][7]. - The automotive industry is seeing a slight improvement in manufacturer satisfaction among dealerships due to proactive measures taken by manufacturers, such as offering price discounts and adjusting sales targets [9].
云雾之湾渠道返利缩减9元,变相涨价
Sou Hu Cai Jing· 2025-05-08 08:25
近日,有葡萄酒进口商向WBO透露:"LVMH旗下的新西兰葡萄酒品牌云雾之湾(Cloudy Bay)旗下标杆单品长相思白葡萄酒五一过后提价9元/支,涨幅 4.5%。"据WBO多方了解,并非是官方通知的经销价格的上涨,而是减少渠道返利。 有业内人士指出,云雾之湾价格非常透明,经销商利润已相当微薄,加之近两年市场价格还有倒挂的情况,渠道返利减少可能将进一步让经销商利润缩 水。 深圳的进口商冯伟表示:"目前云雾之湾断货,预计5月中下旬到港。还未有提价通知,不过有可能提价"。 由于未见官方公告,WBO又向几名销售云雾之湾的酒商进行了求证,有酒商表示:"现在未确定是减市场费用还是提价,但最后落实到渠道上都是属于涨 价。" 张远也坦言:"减少市场费用的话,集团总部不会有书面通知,只会在策略下达时告知返利减少。" 纵观云雾之湾长相思白葡萄酒近两年的经销价变化,呈持续下探趋势。2022年高峰期,产品供不应求,经销价上涨至250-260元之间,2023年底有小幅下 滑,经销价降至240-250元间,2024年的235-240元则是相对稳定的波动。 01 云雾之湾减少对经销商返利 "去年提价至今,云雾之湾长相思的拿货价格是231元 ...