14岁开始隐忍布局，40岁正式反击，宗馥莉上演了一出现实版的"长公主归来复仇"短剧。 在这部短剧里，汇聚了接班受阻、遗产争夺、股权纠纷等各种要素，按照短剧的节奏，这些极端的冲突 之后，往往承接的都是高频反转的"爽点"剧情。但现实毕竟不是短剧，宗馥莉也不是爽文女主，没有超 能力buff，宗馥莉能做的也只有以身入局，并展开贴身肉搏。 去年7月，宗馥莉就曾发起过一次堪称"自伤式袭击"的战役。 当时的宗馥莉主动提出辞职，原因是其认为娃哈哈集团部分股东对其经营管理的合理性提出质疑，致使 其无法履行相关职责。 当时这事无非两种结果，第一，真辞了，那宗馥莉现在就不是娃哈哈的董事长了，第二，没辞成，其他 股东服气了。最终的结果正是第二种，宗馥莉不仅接任娃哈哈董事长，而且还接手宗庆后所持有的娃哈 哈集团公司全部股份，打了一个漂亮的翻身仗。 宗馥莉辞职一事，虽然也引发不小的风波，但却没有引发合作商们的恐慌。有经销商曾在接受采访时表 示，只要娃哈哈这个牌子还在，业务的稳定性就能得到保障。 但近期，宗馥莉又发起了袭击战，这次是直接拿"娃哈哈"品牌开刀。 在网络上流传的《关于开展2026销售年度经销商沟通工作的通知》中提到，公司决定从 ...

Core Viewpoint - The article discusses the ongoing brand transition of Wahaha, initiated by Zong Fuli, amidst a family inheritance dispute, highlighting the complexities of brand ownership and potential legal risks associated with the new brand "Wah Xiaozong" [5][6][11]. Group 1: Brand Transition and Legal Context - Zong Fuli's decision to change the brand to "Wah Xiaozong" is a strategic move to navigate legal risks stemming from unresolved historical issues related to brand ownership [6][11]. - The Wahaha brand is valued at approximately 90 billion yuan, and the company has faced challenges in transferring trademark rights due to ongoing disputes [14][18]. - The ownership structure of Wahaha Group includes a significant stake held by state-owned entities, with Zong Fuli controlling 29.4% and a workers' union holding 24.6% [11][27]. Group 2: Family Disputes and Financial Implications - The inheritance battle involves Zong Fuli and her half-siblings, who are seeking a total of $2.1 billion (approximately 150 billion yuan) in trust rights promised by their father, Zong Qinghou [8][31]. - The ongoing legal disputes have led to operational challenges, including the closure of multiple factories and significant layoffs, affecting employee morale and financial stability [25][29]. - Zong Fuli's strategy to establish "Wah Xiaozong" may require substantial investment and time to build brand recognition, with initial losses expected due to market acceptance uncertainties [21][26]. Group 3: Market Position and Future Outlook - Despite internal conflicts, Wahaha has reported a significant revenue increase, projecting sales of around 70 billion yuan, marking a 40% growth compared to the previous year [36]. - The introduction of "Wah Xiaozong" is seen as a double-edged sword, potentially offering a fresh start while also posing risks of brand dilution and market confusion [13][21]. - The future success of the new brand will depend on effective marketing strategies and the ability to leverage Zong Fuli's personal brand to attract younger consumers [21][26].

Core Viewpoint - The article discusses the ongoing inheritance dispute within the Wahaha Group, focusing on the actions taken by Zong Fuli, the daughter of the late founder Zong Qinghou, in response to the legal challenges posed by her half-siblings and their mother, Du Jianying [5][6][40]. Group 1 - The Hong Kong High Court issued an asset preservation order of $1.799 billion, preventing the defendants from withdrawing or mortgaging related bank account assets until a final ruling is made by the courts in Hangzhou [5][44]. - The inheritance dispute has intensified, with Zong Fuli taking proactive measures, including renaming the Wahaha flagship store on Tmall to "Tongyuan Kang Food Specialty Store," effectively severing ties with the previous management controlled by Du Jianying [10][14][26]. - The rebranding of the store is seen as a strategic move by Zong Fuli to diminish Du Jianying's influence and control over the Wahaha brand during the ongoing legal battle [20][27]. Group 2 - The article highlights the complexities of the inheritance case, revealing that Zong Qinghou had established trusts for his three children with Du Jianying, each valued at $700 million, but the legitimacy of these trusts is now in question due to Zong Fuli's refusal to sign the necessary documents [46][56]. - Zong Fuli's actions, including the closure of 18 factories controlled by Du Jianying and the rebranding of the Tmall store, indicate a significant internal power struggle within the Wahaha Group, aimed at consolidating her authority [29][38]. - The article suggests that while the asset preservation order may seem like a setback for Zong Fuli, she may still hold advantages, including a will that designates her as the sole heir to her father's overseas assets [56][60].

Group 1 - The Hong Kong High Court ruled on the inheritance dispute involving Wahaha Group founder Zong Qinghou, approving a temporary injunction requested by three plaintiffs [2][3] - The court ordered the defendant, Zong Fuli, to refrain from withdrawing or transferring any assets from the Hong Kong HSBC account of Jian Hao Ventures Limited until the outcome of related litigation in Hangzhou [3][5] - The plaintiffs, Zong Jichang, Zong Jieli, and Zong Jisheng, claim to be non-marital children of Zong Qinghou, while the defendant is Zong Qinghou's only daughter and current chairman of Wahaha Group, Zong Fuli [4] Group 2 - Zong Qinghou established two wills in February 2024, one concerning specific overseas assets and the other regarding assets within mainland China, neither of which named the plaintiffs as beneficiaries [3][5] - The plaintiffs allege that Zong Qinghou had instructed subordinates to set up a trust account at HSBC in Hong Kong, promising to allocate $700 million to each of them, totaling $2.1 billion [5] - As of early 2024, the HSBC account balance was approximately $1.8 billion, with $110,000 reportedly withdrawn from the account by May 2024 [5]

Group 1 - The ongoing inheritance dispute of the Zong family has drawn attention due to its complex overseas asset layout and intense family infighting [1][2] - In January 2024, the Zong family purchased a property in Bel Air, Los Angeles for $25 million, which was significantly below market value, marking it as the last overseas property acquired by the late Zong [1] - Zong's daughter, Zong Fuli, has been active in the Hong Kong real estate market, having made a profit of HKD 14.9 million from a property sale in 2018 [1] Group 2 - The inheritance battle has escalated to legal proceedings, with Zong's non-marital children suing Zong Fuli in courts in Hong Kong and Hangzhou for account freezes and equity division [2] - The Hong Kong court's decision regarding the inheritance is postponed until September 2025, raising concerns about the stability of the control over the Waduo Group, which holds a 46% stake in the Chinese market [2] - The public perception of Zong's image as a "common man" has been challenged due to the family's hidden overseas assets and the complexities surrounding the inheritance dispute [2]