近日，中国酒类流通协会第八届二次理事会暨30周年主题活动启幕。 这场汇聚了全国各省市酒类行业协会，知名酒类生产流通企业，资深行业专家的活动，以"促消费"为主 线、以"为生活更美好"为核心立足点，串联起中国酒类流通协会第八届二次理事会、2025年前三季度中 国酒类市场景气指数（试运行）成果发布、中国酒类流通协会2025年放心酒工程工作会议，与光同行— 习酒·年度演讲会，30周年纪念主题活动等诸多内容。 在酒业处于深度调整期的历史性节点，本次活动既梳理了协会30年服务行业的积淀成果，也为行业下一 个阶段的转型破局与价值跃升提供了路径指引，成为推动酒类流通产业高质量发展的标志性事件。 作为活动开篇的核心环节，中国酒类流通协会第八届二次理事会暨第八届二次常务理事会率先为中国酒 业的发展定调。 中国酒类流通协会会长秦书尧在《中国酒类流通协会2025年理事会工作报告》中，以"新一轮调整期"定 义当前酒业所处的发展阶段。他指出，本轮酒业调整不仅是行业内部调整和市场局部调整，也是在国际 国内经济环境复杂变化、消费群体与消费文化迭代、互联网与数字化深刻改变人们生活方式等宏观影响 下，酒业所必须经历的历史性变革。 秦书尧认为，未 ...

Industry Overview - The liquor industry is undergoing a deep adjustment period, with the white liquor sector facing high channel inventory and price inversion, while leading companies like Moutai and Wuliangye continue to grow [6][11] - The beer industry is performing well, with major players like China Resources, Tsingtao, and Yanjing showing revenue and profit growth, driven by high-end products [5][6] - The overall liquor market structure remains largely unchanged, with leading companies gaining more advantages while different liquor categories face unique challenges and opportunities [6][10] Key Insights on Liquor Segments - The second and third-tier sauce liquor brands are struggling with inventory buildup and price inversion, necessitating a shift from scale competition to value competition, focusing on brand positioning and quality upgrades [3][4] - The beer industry is experiencing a transformation with a focus on high-end products, craft beers, and innovative distribution channels, which are becoming key profit growth points [5][6] - The low-alcohol liquor market is projected to reach 74 billion yuan by 2025, with a compound annual growth rate of 25%, as younger consumers drive the trend towards "light drinking" and social consumption [13][14] Brand Dynamics - Wuliangye reported a revenue of 52.771 billion yuan in the first half of 2025, reflecting a year-on-year growth of 4.19%, showcasing the resilience of industry leaders [16] - Luzhou Laojiao achieved a revenue of 16.454 billion yuan and a net profit of 7.663 billion yuan, focusing on market penetration and product innovation to adapt to changing consumer demands [20] - Moutai is launching new products to enhance market reach, emphasizing consumer needs and personalized offerings during the adjustment period [7][8] Consumer Trends - The industry is witnessing a shift towards lower alcohol content and personalized products, with companies like Wuliangye and Luzhou Laojiao introducing low-alcohol options to cater to younger consumers [13][29] - The focus on emotional value and social attributes in consumption is becoming increasingly important, as brands adapt to the preferences of younger demographics [9][21] - The online sales of aged liquor are growing, with the market expected to exceed 130 billion yuan by 2024, driven by younger consumers and the demand for unique experiences [14][19] Strategic Initiatives - Companies are increasingly adopting cross-industry strategies to attract younger consumers, with brands like Moutai and Luzhou Laojiao exploring collaborations with non-alcoholic sectors [11][12] - The emphasis on cultural experiences and community engagement is becoming a key strategy for brands to build loyalty and enhance consumer connections [25][26] - The introduction of innovative products and marketing strategies is essential for brands to navigate the competitive landscape and meet evolving consumer expectations [22][30]

Group 1: Overall Industry Performance - The alcohol industry is experiencing a deep adjustment phase, with most listed companies reporting a shift from significant growth to "active adjustment" in performance [1][2] - The overall structure of the industry remains largely unchanged, with market concentration increasing towards leading companies [1][2] Group 2: Baijiu Industry - The baijiu sector is the most affected by the adjustment, with 20 listed companies reporting mixed results: 6 companies saw both revenue and net profit increase, while 13 reported declines [2][3] - Leading companies like Kweichow Moutai and Wuliangye maintained growth, while smaller firms faced more significant performance declines, highlighting a growing industry divide [2][3] Group 3: Beer Industry - The beer industry is showing signs of recovery, with domestic companies reporting revenue growth while international firms are experiencing declines [5][6] - High-end products are becoming a key competitive factor, with companies like China Resources Beer and Yanjing Beer reporting significant profit increases [6][7] Group 4: Huangjiu Industry - The huangjiu sector is struggling to achieve collective growth, with only one of three listed companies reporting an increase in revenue [8][9] - Companies are focusing on national expansion and targeting younger demographics, but overall performance remains lackluster [8][9] Group 5: Wine Industry - The domestic wine market is still in a deep adjustment phase, with most companies reporting revenue declines, except for a few like CITIC Niyah [10][11] - The market is facing challenges from imported wines, which have increased in value despite a decrease in volume [10][11]

Core Viewpoint - The article discusses the contrasting employment trends in the beer and liquor industries during the current adjustment period, highlighting that while beer companies have reduced their workforce significantly, liquor companies, particularly leading brands, have increased their employee numbers despite facing revenue declines [2][11]. Employment Trends in Beer Industry - Over the past year, the beer industry has seen a reduction of over 6,000 employees across 10 listed companies, with major players like Budweiser APAC and China Resources Beer each reducing their workforce by over 1,000 [5][8]. - The overall employment in the beer sector has decreased to below 300,000, primarily due to declining sales and revenue in the industry [2][5]. - The reduction in workforce is attributed to decreased demand for production and sales roles, particularly for temporary workers during peak seasons [8][9]. Employment Trends in Liquor Industry - In contrast, the liquor industry has experienced an increase of over 3,900 employees, with only 7 out of 22 listed liquor companies reporting reductions [9][12]. - Leading liquor companies such as Kweichow Moutai and Yanghe Brewery have added over 1,000 employees each, indicating a robust demand for production roles [9][12]. - The increase in employment is partly driven by the need to meet production demands and the social responsibility of state-owned enterprises to maintain employment levels [12][13]. Salary Adjustments - While the overall employment levels in liquor companies have increased, there has been a notable reduction in executive compensation, with many high-ranking officials seeing salary cuts of hundreds of thousands [16][17]. - In contrast, the average salary for non-executive employees has remained stable or even increased in some companies, such as Water Well and Kweichow Moutai, which reported a rise in average non-executive salaries [20][21]. Future Outlook - The article suggests that the current adjustment period for the liquor industry is not yet over, and further developments in cost-cutting measures and employee compensation will need to be monitored [21].