证券日报网讯 1月14日，古越龙山在互动平台回答投资者提问时表示，公司十分重视科技创新与产品研 发，与江南大学等科研机构合作开展的"古越龙山酵母1号"项目是公司技术创新的重要成果之一。目前 公司正围绕市场需求持续推动产品创新升级，已开发包括果露酒、草本系列露酒、糯米威士忌、精酿黄 啤等多元化产品。关于具体产业化延伸规划，公司将根据市场调研和技术论证情况稳步推进。 （文章来源：证券日报） ...

Investment Rating - The industry investment rating is "Positive" and is maintained [9] Core Viewpoints - The liquor sector is experiencing a phase of "supply optimization and weak demand recovery," with inventory destocking expected to continue in Q4. Short-term price recovery is anticipated due to Moutai's controlled supply, with attention on Spring Festival sales and inventory turnover [2][5] - Demand for mass consumer goods is expected to show marginal recovery, with January anticipated to see a strong start due to delayed Spring Festival stocking [2][5] - The latest recommended companies include Ganhe Weiye, Guoquan, Anqi Yeast, Babi Foods, Ligao Foods, Wancheng Group, Anjii Foods, Kuaijishan, Shanxi Fenjiu, Yanghe, and Guizhou Moutai [2][5] Summary by Sections Production Data - In November, the industry production data revealed that meat and soft drinks led the growth, with meat production increasing by 16.3% and soft drinks by 0.4%. Other categories, such as alcoholic beverages, continue to face downward pressure [4][16] - Non-alcoholic categories showed stable production growth, with notable increases in fresh and chilled meat production, driven by declining prices of core items like pork, stimulating demand [20] Market Review - Since the beginning of the year, the Food and Beverage (Yangtze) Index has decreased by 4.22%, underperforming compared to the CSI 300. The market has seen significant differentiation, particularly in Q2 and Q3, due to consumption scene restrictions and a trend towards cost-effective consumption preferences [6][28] - In the past week, the restaurant supply chain sector (including food and condiments) has outperformed, while the liquor sector (including beer and wine) has shown relatively weak performance [6][28] Industry Dynamics - Companies in the soft drink sector are focusing on core categories to enhance competitiveness, such as Yuanqi Forest divesting its dairy business to concentrate on tea and sparkling water. Cross-industry innovations are also being explored, with new products like rice whiskey targeting specific dining scenarios [7][34] - Digital transformation and employee incentives are driving channel changes, with integrated online and offline strategies becoming mainstream. Companies like Luckin Coffee and Three Squirrels are rapidly expanding into high-traffic areas [7][34]

Core Viewpoint - The new national standard for whiskey, GB/T 11856.1-2025, will be implemented on February 1, 2026, aiming to support the development of the domestic whiskey industry through innovation and heritage techniques [1]. Group 1: Event Overview - A roundtable discussion titled "Innovative Whiskey Theme Roundtable" was held in Beijing, hosted by Zhejiang Chuan Yan 19 Whiskey Co., Ltd., to interpret and promote the new national standard [1]. - The event featured experts from various fields, including academia, government, and the whiskey industry, discussing the innovation of traditional brewing techniques and the development of glutinous rice whiskey [5]. Group 2: Cultural and Technical Aspects - The double fermentation technique used in Shaoxing rice wine, recognized as a national intangible cultural heritage, was highlighted as a unique brewing method that influences Eastern food and beverage production [6]. - Collaboration with the Yuan Longping team has led to the development of glutinous rice specifically for brewing, which, combined with the double fermentation process, has resulted in the creation of glutinous rice whiskey, expanding the whiskey category [6].

Core Viewpoint - The collaboration between Guyue Longshan and China Resources Beer aims to create a new product that combines yellow wine and beer, responding to changing consumer trends and targeting the younger demographic seeking low-alcohol beverages [2][3][4]. Group 1: Strategic Collaboration - Guyue Longshan has become the exclusive partner of China Resources Beer in the "yellow wine + beer" crossover product area, focusing on creating a "yellow wine craft beer" [3]. - The partnership is seen as a strategic move to innovate product offerings and break traditional perceptions of yellow wine, leveraging the strengths of both companies [4][8]. - The new product is set to launch in the East China region before expanding nationwide, aiming to reach a broader and younger consumer base [3][4]. Group 2: Market Trends and Consumer Behavior - The collaboration is driven by the trend of younger consumers preferring low-alcohol beverages, with yellow wine typically having an alcohol content of 14%-20% and beer at 3%-5% [3][4]. - The combination of the rich flavor of yellow wine and the refreshing taste of beer is expected to create a unique drinking experience that aligns with modern social drinking preferences [3][4]. Group 3: Industry Context and Challenges - The yellow wine industry faces challenges such as limited market size, regional concentration, and a consumer base primarily consisting of older males, which hinders the growth potential among younger consumers [6][7]. - Competitors in the yellow wine sector, such as Kuaijishan and Jinfeng Wine Industry, are experiencing varied financial performances, indicating a competitive and evolving market landscape [5][6]. - The collaboration may help overcome regional limitations and enhance brand appeal, but it also faces challenges related to integrating different product categories and consumer habits [8][9].

Group 1: Overall Industry Performance - The alcohol industry is experiencing a deep adjustment phase, with most listed companies reporting a shift from significant growth to "active adjustment" in performance [1][2] - The overall structure of the industry remains largely unchanged, with market concentration increasing towards leading companies [1][2] Group 2: Baijiu Industry - The baijiu sector is the most affected by the adjustment, with 20 listed companies reporting mixed results: 6 companies saw both revenue and net profit increase, while 13 reported declines [2][3] - Leading companies like Kweichow Moutai and Wuliangye maintained growth, while smaller firms faced more significant performance declines, highlighting a growing industry divide [2][3] Group 3: Beer Industry - The beer industry is showing signs of recovery, with domestic companies reporting revenue growth while international firms are experiencing declines [5][6] - High-end products are becoming a key competitive factor, with companies like China Resources Beer and Yanjing Beer reporting significant profit increases [6][7] Group 4: Huangjiu Industry - The huangjiu sector is struggling to achieve collective growth, with only one of three listed companies reporting an increase in revenue [8][9] - Companies are focusing on national expansion and targeting younger demographics, but overall performance remains lackluster [8][9] Group 5: Wine Industry - The domestic wine market is still in a deep adjustment phase, with most companies reporting revenue declines, except for a few like CITIC Niyah [10][11] - The market is facing challenges from imported wines, which have increased in value despite a decrease in volume [10][11]

Core Viewpoint - The yellow wine sector is experiencing a surge in stock prices ahead of the Dragon Boat Festival in 2025, driven by collective price increases and a shift towards high-end products among leading companies [1][2][4]. Group 1: Stock Performance - Three A-share listed companies in the yellow wine sector are Gu Yue Long Shan, Kuaiji Mountain, and Jin Feng Wine, with Kuaiji Mountain's stock price increasing over 70% in May and more than 126% year-to-date, raising its market value from approximately 5 billion to 12 billion [1]. - Gu Yue Long Shan and Jin Feng Wine also saw stock price increases of 11.3% and 7.7% respectively in May [1]. Group 2: Price Increases and Market Strategy - Since 2025, yellow wine companies have collectively raised prices, with Kuaiji Mountain increasing prices by 4%-9% across various product lines [2]. - Gu Yue Long Shan adjusted prices for key products by 2%-12%, citing the need for yellow wine to reclaim its value amid intense competition in the beverage market [2][4]. Group 3: Market Dynamics and Competition - The yellow wine industry is benefiting from a shift in consumer preferences as the white wine market shows signs of weakness, allowing yellow wine to gain market share [3][4]. - Kuaiji Mountain is challenging Gu Yue Long Shan's leading position, with Kuaiji Mountain reporting a 10.1% increase in revenue in Q1 2025, while Gu Yue Long Shan's revenue declined by 4.9% [6][7]. Group 4: Financial Performance - In Q1 2025, Kuaiji Mountain's revenue reached 481 million, while Gu Yue Long Shan's revenue was approximately 539 million, indicating Kuaiji Mountain's stronger growth trajectory [6]. - Kuaiji Mountain's mid-to-high-end products achieved a revenue of 1.065 billion with a gross margin exceeding 61%, while Gu Yue Long Shan's mid-to-high-end revenue was 1.398 billion with a gross margin of 44.3% [6][8]. Group 5: Future Outlook - The yellow wine market is expected to stabilize and grow, with projections indicating that the revenue of regulated enterprises could expand from 8.5 billion in 2023 to approximately 12.5 billion to 14 billion by 2027 [8].

Core Viewpoint - The stock price of Huangjiu company Kuaijishan has reached a historical high, with significant short-term gains, but the industry faces long-term growth challenges due to market limitations and competition from other alcoholic beverages [2][3][4]. Stock Performance - Kuaijishan's stock price hit 25.81 yuan per share on May 28, marking a 143% increase from 10.64 yuan on March 27, with a market capitalization of 123.75 billion yuan, surpassing Guyue Longshan's 99.63 billion yuan [2][3]. - The company experienced four trading halts in six days, indicating strong market interest [3]. Financial Performance - In 2024, Kuaijishan reported revenue of 1.631 billion yuan, a 15.6% increase, and a net profit of 196 million yuan, up 17.74%. In contrast, Guyue Longshan's revenue grew by 8.55% to 1.936 billion yuan, but its net profit fell by 48.17% [4]. - For Q1 2025, Kuaijishan's revenue increased by 10.1% to 481 million yuan, while Guyue Longshan's revenue decreased by 4.9% to 539 million yuan [4]. Market Dynamics - Kuaijishan and Guyue Longshan are engaged in a competitive struggle for market leadership, with both companies announcing price increases in late March and early April 2025 [5]. - Kuaijishan's sales expenses surged by 58.43% in Q1 2025, reaching a sales expense ratio of 22.1%, indicating increased investment in marketing and promotions [5][6]. Industry Challenges - The Huangjiu industry is facing growth challenges, with a market primarily concentrated in the Jiangsu, Zhejiang, and Shanghai regions, and low product premium due to limited social value [6][7]. - Kuaijishan's attempts to innovate and attract younger consumers through products like "Yiri Yixun" have shown mixed results, with a 9.95% decline in revenue from other alcoholic beverages in Q1 2025 [7].

Investment Rating - The report maintains an "Increase" rating for the food and beverage industry, indicating a positive outlook for the sector [4]. Core Insights - The report emphasizes the need for companies to strengthen their internal capabilities while actively seeking new growth avenues. It highlights three main investment themes in the liquor segment: leading brands, sustained dividends, and recovery beneficiaries [1]. - In the consumer goods sector, the focus is on identifying high-growth and strong recovery opportunities, with specific companies recommended for investment based on their growth potential and market positioning [1]. - The report notes that companies are actively exploring new growth curves while maintaining their operational advantages, reflecting a proactive approach to market changes [1]. Summary by Relevant Sections Liquor Segment - Leading brands such as Kweichow Moutai, Wuliangye, and Shanxi Fenjiu are expected to continue gaining market share. Companies like Yingjia Gongjiu and Jiansu's Jinshiyuan are highlighted for their high certainty in regional markets [1]. - Beneficiaries of recovery and increased risk appetite include Luzhou Laojiao, Shui Jing Fang, and others, indicating a diversified investment strategy [1]. Consumer Goods Segment - Companies like Salted Fish and Three Squirrels are identified for their high growth potential, while others like Qingdao Beer and Yili are expected to benefit from policy support and recovery improvements [1]. - The report mentions that major companies are launching new products to capture market trends, such as Unification Enterprises' new beverage flavors and Hai Tian's expansion into overseas markets [2][3]. Company-Specific Developments - Zhou Hei Ya is focusing on enhancing store efficiency and exploring new channels, including overseas markets, to create new growth opportunities [3]. - Hengshun Vinegar is strengthening brand marketing and expanding distribution channels, indicating a strategic approach to market penetration [3]. - Gu Yue Long Shan is expected to leverage brand value for price increases and innovate with new product lines, aligning with health trends [6].