Core Viewpoint - The yellow wine sector is experiencing a surge in stock prices ahead of the Dragon Boat Festival in 2025, driven by collective price increases and a shift towards high-end products among leading companies [1][2][4]. Group 1: Stock Performance - Three A-share listed companies in the yellow wine sector are Gu Yue Long Shan, Kuaiji Mountain, and Jin Feng Wine, with Kuaiji Mountain's stock price increasing over 70% in May and more than 126% year-to-date, raising its market value from approximately 5 billion to 12 billion [1]. - Gu Yue Long Shan and Jin Feng Wine also saw stock price increases of 11.3% and 7.7% respectively in May [1]. Group 2: Price Increases and Market Strategy - Since 2025, yellow wine companies have collectively raised prices, with Kuaiji Mountain increasing prices by 4%-9% across various product lines [2]. - Gu Yue Long Shan adjusted prices for key products by 2%-12%, citing the need for yellow wine to reclaim its value amid intense competition in the beverage market [2][4]. Group 3: Market Dynamics and Competition - The yellow wine industry is benefiting from a shift in consumer preferences as the white wine market shows signs of weakness, allowing yellow wine to gain market share [3][4]. - Kuaiji Mountain is challenging Gu Yue Long Shan's leading position, with Kuaiji Mountain reporting a 10.1% increase in revenue in Q1 2025, while Gu Yue Long Shan's revenue declined by 4.9% [6][7]. Group 4: Financial Performance - In Q1 2025, Kuaiji Mountain's revenue reached 481 million, while Gu Yue Long Shan's revenue was approximately 539 million, indicating Kuaiji Mountain's stronger growth trajectory [6]. - Kuaiji Mountain's mid-to-high-end products achieved a revenue of 1.065 billion with a gross margin exceeding 61%, while Gu Yue Long Shan's mid-to-high-end revenue was 1.398 billion with a gross margin of 44.3% [6][8]. Group 5: Future Outlook - The yellow wine market is expected to stabilize and grow, with projections indicating that the revenue of regulated enterprises could expand from 8.5 billion in 2023 to approximately 12.5 billion to 14 billion by 2027 [8].

华夏时报记者周梦婷北京报道 黄酒企业会稽山（601579）股价创历史新高，5月28日，其股价再度涨停，近6个交易日实现4个涨停板，当天收报 25.81元/股，是其上市以来的最高点，近两个月时间，其股价涨超140%，目前已成为A股黄酒板块的"新晋市值一 哥"，截至5月28日，会稽山市值达到123.75亿元，与古越龙山（600059）99.63亿元的市值进一步拉开了距离。 尽管会稽山股价短期内实现飙升，但难掩黄酒行业长期面临的增长困局。一直以来黄酒存在着走不出江浙沪、低 端化料酒化等问题，为破局，年轻化成为黄酒企业重点发展方向，其中会稽山旗下"一日一熏"产品便是一大尝 试，该产品在2024年成功破圈。但步入2025年第一季度，该公司包含"一日一熏"在内的其他酒营收同比减少 9.95%，这一趋势不仅反映出黄酒年轻化产品的市场波动性，也为行业可持续创新提出了新的挑战。 股价大涨 如果说近期股价涨势凶猛的企业，会稽山绝对算一个。截至5月28日，其股价已实现三连板，近6个交易日实现4个 涨停板，当天收报25.81元/股，总市值123.75亿元，超过古越龙山的99.63亿元。 除了市值层面的争夺，业绩层面，会稽山也在快速赶 ...

证券研究报告 | 行业周报 gszqdatemark 2025 05 18 年 月 日 食品饮料 周观点：积极求变，开拓新章——近期调研反馈 投资建议：1、白酒：强化内功、蓄力改善，权重龙头配置价值凸显，建 议关注" 优势龙头、红利延续、强势复苏"三条主线：1）优势龙头，头部 酒企份额持续提升：贵州茅台、五粮液、山西汾酒、古井贡酒；2）红利 延续，高确定性区域酒：迎驾贡酒（洞藏大单品红利）、今世缘（江苏格局 红利）等；3）受益复苏与风险偏好提升，弹性标的：泸州老窖、水井坊、 舍得酒业、老白干酒、港股珍酒李渡、酒鬼酒等。2、大众品：巩固优势 积极求变，探索增长新曲线，建议寻找高成长与强复苏两条主线：1）高 景气或高成长逻辑：盐津铺子、好想你、东鹏饮料、燕京啤酒、珠江啤酒、 三只松鼠、百润股份、有友食品等，港股农夫山泉、华润饮料、卫龙美味 等。2）政策受益或复苏改善：青岛啤酒、海天味业、新乳业、伊利股份、 重庆啤酒、安琪酵母、仙乐健康、安井食品、立高食品等，港股 H&H 国 际控股等。 本周各家上市公司陆续召开股东大会，我们积极调研参加，在当前时点， 各家公司在维持原有运营优势的同时，也积极求变，探索新的增长曲线 ...