Core Viewpoint - The recent ban on alcohol in work meals is seen as a significant challenge for the Chinese liquor industry, but it may also present an opportunity for transformation and rebirth [1][2]. Group 1: Challenges Faced by the Industry - The ban on alcohol in work meals directly suppresses demand in key consumption scenarios such as business banquets and official receptions, leading to a potential decline in market share for liquor companies, especially those focused on high-end products [2][4]. - The reliance on specific consumer groups and consumption scenarios has made the industry vulnerable, as the previous consumption model was closely tied to power, status, and exchanges of benefits [4]. Group 2: Opportunities for Transformation - The policy shift encourages the liquor industry to reassess its market positioning, moving from a focus on obligatory consumption to one that emphasizes emotional resonance and consumer needs [4][5]. - Companies must adopt a consumer demand-oriented approach, redefining product and brand value to align with the emotional and psychological needs of consumers, rather than solely focusing on product quality and uniqueness [5][6]. Group 3: New Development Directions - The industry should explore new consumption scenarios beyond traditional business and family gatherings, such as tourism and outdoor activities, to find new growth points [8][9]. - Experience-based marketing is identified as a crucial future direction, allowing consumers to engage in immersive experiences related to liquor, enhancing brand loyalty and emotional connection [9][11]. - Cultural innovation is essential for the industry's competitiveness, combining traditional and modern cultural elements to create appealing liquor culture that attracts younger consumers [11].