Core Viewpoint - The Chinese liquor industry is currently in a period of adjustment, with leading companies focusing on "steady development" as their primary strategy amidst challenges such as slowing consumer demand and intensified competition [2][3][6]. Group 1: Financial Performance and Dividends - Major liquor companies like Moutai, Wuliangye, and Yanghe are showing a trend of increasing dividend amounts and ratios, reflecting their strong financial performance and commitment to shareholder returns [7][8]. - Moutai plans to distribute a total cash dividend of 646.72 billion yuan for 2024, with a distribution rate of around 80% [7]. - Wuliangye announced a record high total dividend of 223 billion yuan for 2024, with a dividend yield of 4.9%, and committed to maintaining a dividend ratio of no less than 70% from 2024 to 2026 [7][8]. - Luzhou Laojiao has also set a three-year cash dividend plan, with rates increasing from 65% to 75% over the next three years [8]. Group 2: Strategic Focus and Market Positioning - The keyword for the liquor industry in 2025 is "stability," as companies prioritize maintaining market share and quality over rapid growth [3][6]. - Wuliangye reported a revenue growth of 7.09% and a net profit growth of 5.44% for 2024, continuing its trend of steady growth for ten consecutive years [5]. - Shanxi Fenjiu emphasized the shift in competition from speed to quality, focusing on stabilizing markets, channels, and prices [5]. Group 3: International Expansion - Moutai's international revenue reached 5.189 billion yuan in 2024, marking a significant milestone in its global strategy, which includes transitioning from product export to brand and cultural promotion [9]. - Wuliangye has successfully opened 21 new overseas markets and established 29 new distributors, enhancing its international presence [10]. - Fenjiu is implementing a differentiated international strategy, successfully filling market gaps in 11 countries and increasing its overseas revenue by over 50% [10]. Group 4: Product Innovation and Market Trends - The trend towards lower alcohol content beverages is gaining traction, with several leading companies, including Moutai and Wuliangye, planning to launch low-alcohol products to cater to younger consumers [13][16]. - Moutai has introduced a blueberry sparkling wine and is actively recruiting distributors to capture more market share in the low-alcohol segment [16]. - The industry is recognizing the need to adapt to changing consumer preferences, with companies exploring new product lines to meet diverse market demands [16].

而UMEET蓝莓气泡酒则与"朝花喜市"的调性不谋而合。作为茅台生态打造的首款品质低度潮饮， UMEET蓝莓气泡酒精准定位"轻社交"、"悦己消费"场景，在颜值上，创新采用传统泼墨晕染与多巴胺 配色碰撞的产品包装，诠释"新锐与经典对白"；在制作上精心挑选北纬26度丹寨优质蓝莓为原料，传承 茅台生态工艺，重新定义高品质低度酒饮。 UMEET蓝莓气泡酒还与年轻化、潮流化的生活方式结合，用场景打动人心。无论是轻商务宴请、情侣 约会、朋友聚会，还是美食佐餐、美妆沙龙等场景，年轻人都对UMEET蓝莓气泡酒青睐有加，更凭借 低度、高颜值等特点，尤其受到女性消费者欢迎。 5月1日，由商务部、中央广播电视总台、上海市人民政府联合主办的2025国际消费季暨第六届上海"五 五购物节"启动。 与此同时，UMEET蓝莓气泡酒亮相在4月30日至5月5日南京东路世纪广场举办的第六届上海五五购物节 大直播线下体验活动"朝花喜市"。活动通过全新定义女性消费新场景，致力打造女性悦己消费新地标。 UMEET蓝莓气泡酒凭借时尚外观、高品质口感带来既"悦自己"、又"悦知己"的情绪价值，与活动主题 交相呼应，受到现场女性消费者的广泛好评。 此外在上海"五 ...