Company Overview - Kaizhile International (02122) experienced a significant stock price increase, soaring 160% yesterday and nearly 30% in early trading today, with a cumulative increase of over 350% this month [1] - As of the latest update, the stock is up 8.2%, trading at HKD 0.33, with a transaction volume of HKD 29.2543 million [1] Strategic Initiatives - The company announced a strategic move into the trading card game (TCG) market, starting with a partnership with the globally recognized IP Pokémon for operational services [1] - On September 10, the first official Pokémon card dojo opened in Beijing's Huiju Shopping Center, marking a significant step in the company's TCG strategy [1] - Kaizhile plans to seek collaborations with more international and domestic popular IPs and card manufacturers in the future [1] Industry Insights - The global TCG market has surpassed USD 12 billion in 2024, with the Chinese market experiencing growth rates exceeding 40% for three consecutive years [1] - Card games are becoming increasingly popular among Generation Z consumers due to their strong social attributes, collectible value, and the trend towards esports [1] - The company aims to leverage these market opportunities by collaborating with leading brands to establish a comprehensive business chain that includes offline sales, experiential activities, and event operations [1]

Group 1 - Investment Rating: Outperform the market, maintained [2] - Core Viewpoint: The report highlights the growth potential of the collectible card game industry, with the company positioned as a leader in the market [3][4] Group 2 - Company Overview: The company is a leading player in China's collectible card game sector, focusing on a diverse product portfolio that includes toys, figurines, and stationery [7][9] - Industry Overview: The IP toy market is thriving, with collectible card categories experiencing the fastest growth [21][22] - Financial Performance: The company's revenue growth is driven by top IP products, with significant increases in sales figures [8][10] Group 3 - Business Model: The company employs an integrated business model that leverages product experience, interactive operations, and production capabilities [13][55] - Product Portfolio: The core product is collectible cards, complemented by figurines, other toys, and stationery, showcasing a diverse product range [54][80] - IP Matrix: The company has established a diverse IP matrix, enhancing its overall IP operation capabilities [83]