Core Viewpoint - The immersive exhibition showcasing traditional Chinese craftsmanship and intangible cultural heritage at the AIIB annual meeting successfully attracted international attention and generated significant sales of cultural products. Group 1: Exhibition Overview - The AIIB's 10th Annual Meeting featured an exhibition from June 24 to 26, where 12 representative enterprises presented a diverse array of cultural products combining "intangible heritage skills, time-honored brands, and cultural IP" [2][4]. - The exhibition transformed intangible cultural heritage into tangible products such as fridge magnets, brooches, cloisonné items, tea sets, and handicrafts, making them accessible to attendees [3][5]. Group 2: International Reception - The exhibition attracted over a thousand domestic and international guests, with many foreign attendees expressing enthusiasm for traditional Chinese medicine and cultural products [3][4]. - Foreign guests actively purchased various cultural products, indicating a strong interest in experiencing and taking home elements of Chinese culture [4][9]. Group 3: Product Innovation - Companies like Yida Ge and the Cloisonné Factory showcased innovative products that blend traditional craftsmanship with modern design, such as scented candles and lifestyle products inspired by traditional ink culture [6][7]. - The collaboration between Cai Bai and cultural landmarks resulted in a jewelry series that creatively interprets royal garden architecture and cultural elements [7]. Group 4: Cultural Engagement - The exhibition emphasized interactive experiences, allowing foreign guests to engage with traditional techniques, thus breaking down cultural barriers and fostering a deeper understanding of Chinese culture [8][10]. - The focus on demand-driven cultural export rather than mere product promotion was highlighted, with an emphasis on creating meaningful connections with foreign audiences [10][11]. Group 5: Youth Engagement and Innovation - The rise of Generation Z has prompted traditional brands to adapt and innovate, making cultural heritage relevant to younger audiences through modern expressions [11][12]. - The importance of the "craftsman spirit" was emphasized, highlighting the need for patience, dedication, and respect for traditional culture in the transmission of skills to younger generations [12].

Group 1 - The article highlights the resurgence of gold as a cultural symbol in the context of the "Guochao" trend, emphasizing its role in expressing cultural confidence and continuity [1][24] - The collaboration between Decheng Jewelry Museum and Luoyang Tangyi Museum aims to showcase the profound history and artistry of gold craftsmanship through the exhibition "Chuan Cheng Dong Fang • Jin Gong Wan Xiang" [3][5] - The exhibition features 46 ancient gold artifacts spanning various dynasties, showcasing the evolution of ancient Chinese precious metal art [5][8] Group 2 - Decheng Jewelry Museum, as the first jewelry industry museum in Fujian Province, covers an area of 3,800 square meters and includes four exhibition halls and ten galleries, creating a comprehensive narrative of history, culture, art, and craftsmanship [8][9] - The museum displays the eight major gold craftsmanship techniques, representing the pinnacle of gold processing skills and serving as a vital material carrier of Chinese civilization [11][14] - The integration of traditional craftsmanship into product design by Decheng reflects a unique gene that distinguishes contemporary Chinese jewelry brands from international luxury brands [14][21] Group 3 - The museum actively collaborates with various masters to innovate and present diverse possibilities in gold art and craftsmanship since 2015 [16] - The "Shihui Hall" within the museum showcases works from international and Chinese jewelry art masters, highlighting the fusion of gold with other materials and contemporary artistic expressions [18][21] - The "Jin Xi Liang Yuan" series combines traditional wedding customs with high-purity gold embroidery and intricately crafted wedding items, illustrating the connection between static gold and dynamic craftsmanship [21][24]