非遗技艺传承与创新
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雷军和元气森林创始人投资黄金珠宝公司 完成亿元融资
Sou Hu Cai Jing· 2025-12-02 03:35
【CNMO科技消息】近日,CNMO了解到,专注于花丝镶嵌和古法黄金技艺的品牌"寶蘭"已完成过亿元 人民币的A轮融资。此次融资阵容堪称"梦幻组合":由元气森林创始人唐彬森创立的挑战者创投领投, 全球奢侈品巨头开云集团(Kering)以及小米创始人雷军旗下的顺为资本跟投。 "寶蘭"品牌吸纳了多位非遗传承大师及其弟子,主打古法手工黄金制品。其产品定价高昂,凸显了高端 定位。例如,其天猫旗舰店内,一只65克重的古法手工累丝嵌玛瑙松石手镯售价超过12.5万元,每克金 价远超普通黄金饰品。 目前,"寶蘭"线下门店仅有三家,均位于杭州大厦、杭州万象城、深圳万象城等高端商场,渠道策略谨 慎且聚焦高净值客群。 顺为资本由雷军创立,长期以来在智能硬件、互联网、科技领域布局深远。雷军个人的投资眼光和市场 号召力极强,顺为的跟投不仅提供了资金,更可能为"寶蘭"带来科技行业的产品思维和效率视角。 开云集团的参与尤为值得关注。作为Gucci、Saint Laurent、Bottega Veneta等一线奢侈品牌的母公司,开 云集团在全球奢侈品市场拥有举足轻重的地位。其投资一家中国本土的高端黄金珠宝品牌,被视为对中 国市场、尤其是对基于深 ...
加强品牌建设 “桂字号”河池桑蚕茧丝绸产销对接暨产业招商推介活动在京举行
Ren Min Wang· 2025-09-19 03:02
Core Viewpoint - The event in Beijing focused on promoting the high-quality development of the Hechi silk industry, emphasizing the integration of traditional culture and modern industry practices [1][4]. Industry Development - Hechi is recognized as the "New Silk Capital of China," with a development pattern highlighting its significance in the global silk industry [4]. - The local government is committed to building a comprehensive data space for the silk industry, enhancing the entire supply chain from mulberry cultivation to silk trade [4]. - The silk industry in Hechi aims to achieve a trillion-yuan industrial cluster, enhancing brand recognition and market connections [7]. Production and Quality - In 2024, Hechi is projected to have a mulberry plantation area of 963,200 acres and a silkworm cocoon output of 218,500 tons, accounting for 45% of Guangxi's production, 28% of China's, and 25% globally [7]. - The quality control of silkworm cocoons has been emphasized, with a stable quality rate of over 90% [4]. Cultural Integration - The event showcased the integration of non-material cultural heritage, such as Zhuang brocade and Nandan Yao silk, into the silk industry, promoting innovation and cultural exchange [4][8]. - The collaboration between traditional crafts like Zhuang brocade and modern design is encouraged to attract younger audiences [8]. Support and Collaboration - The event was organized by various governmental bodies and industry associations, indicating strong institutional support for the silk industry [9]. - The China Silk Association aims to facilitate cooperation between Hechi silk enterprises and other silk businesses across the country [7].
亚投行刮起“中国风”:非遗技艺惊艳亮相,外国嘉宾直呼“真棒”
Bei Ke Cai Jing· 2025-06-26 13:43
Core Viewpoint - The immersive exhibition showcasing traditional Chinese craftsmanship and intangible cultural heritage at the AIIB annual meeting successfully attracted international attention and generated significant sales of cultural products. Group 1: Exhibition Overview - The AIIB's 10th Annual Meeting featured an exhibition from June 24 to 26, where 12 representative enterprises presented a diverse array of cultural products combining "intangible heritage skills, time-honored brands, and cultural IP" [2][4]. - The exhibition transformed intangible cultural heritage into tangible products such as fridge magnets, brooches, cloisonné items, tea sets, and handicrafts, making them accessible to attendees [3][5]. Group 2: International Reception - The exhibition attracted over a thousand domestic and international guests, with many foreign attendees expressing enthusiasm for traditional Chinese medicine and cultural products [3][4]. - Foreign guests actively purchased various cultural products, indicating a strong interest in experiencing and taking home elements of Chinese culture [4][9]. Group 3: Product Innovation - Companies like Yida Ge and the Cloisonné Factory showcased innovative products that blend traditional craftsmanship with modern design, such as scented candles and lifestyle products inspired by traditional ink culture [6][7]. - The collaboration between Cai Bai and cultural landmarks resulted in a jewelry series that creatively interprets royal garden architecture and cultural elements [7]. Group 4: Cultural Engagement - The exhibition emphasized interactive experiences, allowing foreign guests to engage with traditional techniques, thus breaking down cultural barriers and fostering a deeper understanding of Chinese culture [8][10]. - The focus on demand-driven cultural export rather than mere product promotion was highlighted, with an emphasis on creating meaningful connections with foreign audiences [10][11]. Group 5: Youth Engagement and Innovation - The rise of Generation Z has prompted traditional brands to adapt and innovate, making cultural heritage relevant to younger audiences through modern expressions [11][12]. - The importance of the "craftsman spirit" was emphasized, highlighting the need for patience, dedication, and respect for traditional culture in the transmission of skills to younger generations [12].
德诚珠宝博物馆:焕发东方文化新生,探秘金艺美学活力
Sou Hu Wang· 2025-06-17 08:15
Group 1 - The article highlights the resurgence of gold as a cultural symbol in the context of the "Guochao" trend, emphasizing its role in expressing cultural confidence and continuity [1][24] - The collaboration between Decheng Jewelry Museum and Luoyang Tangyi Museum aims to showcase the profound history and artistry of gold craftsmanship through the exhibition "Chuan Cheng Dong Fang • Jin Gong Wan Xiang" [3][5] - The exhibition features 46 ancient gold artifacts spanning various dynasties, showcasing the evolution of ancient Chinese precious metal art [5][8] Group 2 - Decheng Jewelry Museum, as the first jewelry industry museum in Fujian Province, covers an area of 3,800 square meters and includes four exhibition halls and ten galleries, creating a comprehensive narrative of history, culture, art, and craftsmanship [8][9] - The museum displays the eight major gold craftsmanship techniques, representing the pinnacle of gold processing skills and serving as a vital material carrier of Chinese civilization [11][14] - The integration of traditional craftsmanship into product design by Decheng reflects a unique gene that distinguishes contemporary Chinese jewelry brands from international luxury brands [14][21] Group 3 - The museum actively collaborates with various masters to innovate and present diverse possibilities in gold art and craftsmanship since 2015 [16] - The "Shihui Hall" within the museum showcases works from international and Chinese jewelry art masters, highlighting the fusion of gold with other materials and contemporary artistic expressions [18][21] - The "Jin Xi Liang Yuan" series combines traditional wedding customs with high-purity gold embroidery and intricately crafted wedding items, illustrating the connection between static gold and dynamic craftsmanship [21][24]