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“北京礼物”及非遗文创亮相亚投行年会
Bei Jing Ri Bao Ke Hu Duan· 2025-06-28 09:23
Group 1 - The Asian Infrastructure Investment Bank (AIIB) held its 10th Annual Meeting from June 24 to 26, showcasing traditional Chinese culture through a dedicated exhibition area featuring intangible cultural heritage (ICH) and time-honored brands [1] - Twelve selected enterprises participated, including traditional crafts, stationery, clothing, and health products, highlighting the cultural charm of Beijing [1][4] - The "Beijing Gifts" section featured exclusive products that were well-received by foreign guests, demonstrating the appeal of Beijing's unique cultural offerings [1] Group 2 - Many participating enterprises possess national-level ICH skills, offering over ten interactive ICH experience projects that captivated foreign attendees [4] - The immersive experiences allowed guests to engage with traditional crafts, effectively breaking cultural barriers and transforming them from observers to participants in Chinese culture [4][10] - Popular ICH products included creative gifts such as fridge magnets, brooches, and traditional crafts, with some attendees expressing interest in visiting stores post-event [4][12] Group 3 - The exhibition featured over 200 products that blend traditional craftsmanship with modern innovation, serving as cultural ambassadors for Beijing [17] - Notable products included a fridge magnet inspired by the Ming Dynasty's Phoenix Crown and lifestyle items like scented candles and hand creams designed by traditional ink manufacturers [17][19] - The event successfully showcased the unique charm of Chinese jewelry through collaborations with cultural landmarks, enhancing the visibility of traditional crafts [17][25] Group 4 - Foreign guests expressed appreciation for witnessing the transmission and development of traditional Chinese culture at an international event [29] - The presence of ICH and cultural products at the AIIB meeting garnered broader attention and recognition, facilitating international cultural exchange [29] - There is an expectation for more international events to provide platforms for ICH and cultural products to reach wider audiences [29]
亚投行刮起“中国风”:非遗技艺惊艳亮相,外国嘉宾直呼“真棒”
Bei Ke Cai Jing· 2025-06-26 13:43
Core Viewpoint - The immersive exhibition showcasing traditional Chinese craftsmanship and intangible cultural heritage at the AIIB annual meeting successfully attracted international attention and generated significant sales of cultural products. Group 1: Exhibition Overview - The AIIB's 10th Annual Meeting featured an exhibition from June 24 to 26, where 12 representative enterprises presented a diverse array of cultural products combining "intangible heritage skills, time-honored brands, and cultural IP" [2][4]. - The exhibition transformed intangible cultural heritage into tangible products such as fridge magnets, brooches, cloisonné items, tea sets, and handicrafts, making them accessible to attendees [3][5]. Group 2: International Reception - The exhibition attracted over a thousand domestic and international guests, with many foreign attendees expressing enthusiasm for traditional Chinese medicine and cultural products [3][4]. - Foreign guests actively purchased various cultural products, indicating a strong interest in experiencing and taking home elements of Chinese culture [4][9]. Group 3: Product Innovation - Companies like Yida Ge and the Cloisonné Factory showcased innovative products that blend traditional craftsmanship with modern design, such as scented candles and lifestyle products inspired by traditional ink culture [6][7]. - The collaboration between Cai Bai and cultural landmarks resulted in a jewelry series that creatively interprets royal garden architecture and cultural elements [7]. Group 4: Cultural Engagement - The exhibition emphasized interactive experiences, allowing foreign guests to engage with traditional techniques, thus breaking down cultural barriers and fostering a deeper understanding of Chinese culture [8][10]. - The focus on demand-driven cultural export rather than mere product promotion was highlighted, with an emphasis on creating meaningful connections with foreign audiences [10][11]. Group 5: Youth Engagement and Innovation - The rise of Generation Z has prompted traditional brands to adapt and innovate, making cultural heritage relevant to younger audiences through modern expressions [11][12]. - The importance of the "craftsman spirit" was emphasized, highlighting the need for patience, dedication, and respect for traditional culture in the transmission of skills to younger generations [12].
亚投行年会现场直击:非遗体验背后,中国文化正以这种方式走向世界!
Bei Jing Shang Bao· 2025-06-26 13:35
Group 1 - The Asian Infrastructure Investment Bank (AIIB) held its 10th Annual Meeting in Beijing from June 24 to 26, showcasing a diverse exhibition of traditional Chinese crafts and cultural products [1][3] - The exhibition featured 12 representative intangible cultural heritage (ICH) and time-honored brands, creating a multi-dimensional display that combined ICH skills, old brand names, and cultural IP [1][3] - The "Beijing Reception Hall" design concept was highlighted at the exhibition, symbolizing Beijing's innovative and inclusive spirit, welcoming guests from around the world [3] Group 2 - The event included 17 public seminars, allowing attendees to engage with various cultural and economic topics [3] - Attendees had the opportunity to purchase unique cultural products, including ICH souvenirs, traditional crafts, and local gifts, enhancing their experience of Beijing's cultural heritage [4] - The exhibition facilitated immersive experiences, allowing foreign guests to directly engage with Chinese traditional arts, breaking down cultural barriers [4][5] Group 3 - Sales during the exhibition included a variety of cultural items such as creative refrigerator magnets, ICH brooches, cloisonné ornaments, stationery, tea, and other crafts, which served as "portable cultural memories" [4] - The event attracted significant interest from international participants, with many expressing surprise and appreciation for the opportunity to experience Chinese craftsmanship firsthand [5]