Core Viewpoint - The article discusses the increasing issues related to prepaid consumption in various sectors, highlighting the need for regulatory measures to protect consumer rights and ensure a fair market environment [1][3][5]. Group 1: Regulatory Actions - Chengdu's relevant departments, including the Education Bureau and Health Commission, are set to implement action plans to address the issues in prepaid consumption, aiming to establish a long-term regulatory mechanism [1][5]. - A new platform called "Chengdu Prepaid Protection" will be launched to build trust between consumers and businesses, facilitating better oversight of prepaid funds [1][7]. Group 2: Consumer Protection Measures - The Supreme People's Court has issued legal guidelines for handling prepaid consumption disputes, effective from May 1, to provide clarity for consumers and businesses [5]. - The Chengdu government will introduce specific measures targeting various sectors, including education and fitness, to promote sustainable industry development and protect consumer interests [5][9]. Group 3: Market Regulation Strategies - The initiative will involve multiple strategies, including the establishment of a comprehensive service platform for prepaid consumption, enhancing contract regulation, and improving dispute resolution channels [7][9]. - Regular monitoring and early warning systems will be implemented to detect potential risks in the market, along with increased exposure of non-compliant businesses [9].

Core Viewpoint - Meituan launched the "Anxin Study" program in Wuhan to enhance consumer confidence in prepaid education services by offering flexible payment options and refund guarantees [6][8][10] Group 1: Program Overview - The "Anxin Study" initiative allows consumers to purchase short-term course packages with a pay-per-class model, ensuring funds are held in a regulated account until services are rendered [6][9] - Over 20,000 educational institutions across more than 200 cities have joined the "Anxin Study" program, offering over 40,000 courses [8] Group 2: Consumer Protection Measures - The program addresses issues of prepaid consumption disputes, which have been prevalent in the education sector, by implementing a transparent and controllable payment system [9] - Refund policies are in place for consumers if institutions fail to deliver services or if they are dissatisfied after partial use [6][9] Group 3: Institutional Support - Meituan provides various support measures for participating educational institutions, including resource assistance, commission discounts, and marketing support to help reduce customer acquisition costs [7][8] - The initiative aligns with local government efforts to enhance the safety of prepaid funds in the education sector, contributing to a broader regulatory framework [8][10] Group 4: Market Impact - The "Anxin Study" program is expected to serve as a model for prepaid consumption safety across various industries, including fitness and beauty, by establishing a replicable framework for consumer protection [8][10] - The program has already shown positive results for participating institutions, with significant increases in customer inquiries and conversion rates [9]