Core Insights - The article discusses the trend of foreign brands in China, particularly in the food and beverage sector, increasingly partnering with Chinese investors to adapt to the competitive market landscape [2][3][4][6]. Group 1: Foreign Brands' Strategy in China - Starbucks has formed a joint venture with Boyu Capital to operate its retail business in China, with Boyu holding up to 60% of the joint venture [3]. - Costa Coffee is reportedly in discussions for a potential acquisition by Luckin Coffee's major shareholder, Dazhong Capital, indicating a growing interest from Chinese investors in foreign brands [2]. - Major international brands like Domino's, McDonald's, and Burger King are restructuring their operations in China by introducing Chinese shareholders and relinquishing control to navigate the competitive environment [3][4]. Group 2: Market Dynamics and Performance - Yum Brands, the parent company of KFC and Pizza Hut, sold its Chinese operations to Primavera Capital and Ant Financial in 2016, leading to significant growth in KFC's store count, particularly in lower-tier cities [4][5]. - McDonald's has expanded its presence in China, with over 7,100 stores, a threefold increase compared to eight years ago, and plans to continue opening 1,000 new stores annually until reaching 10,000 by 2028 [5][6]. - Luckin Coffee surpassed Starbucks in revenue for the first time in Q2 2023, highlighting the competitive pressure on foreign brands from local players [8][10]. Group 3: Challenges Faced by Foreign Brands - Foreign brands are facing challenges such as menu stagnation, rising operational costs, and increased competition from local brands, leading to a decline in same-store sales [6][8]. - Starbucks has had to lower prices and offer promotions to remain competitive, reflecting the pressure from local brands that have adopted aggressive pricing strategies [8][10]. - The shift in consumer preferences towards local brands and fast coffee options has diminished the appeal of Starbucks' traditional third-space strategy, necessitating a reevaluation of its business model [10]. Group 4: Investment and Market Outlook - The trend of foreign brands partnering with Chinese capital is seen as a way to mitigate risks and leverage local market knowledge, with Chinese investors benefiting from established brand recognition [6][7]. - The current market dynamics indicate a shift towards local brands dominating the landscape, with many international brands transitioning from strong to weaker market positions [7][9]. - The future success of foreign brands in China may depend on their ability to innovate and adapt to local consumer preferences, moving beyond traditional strategies [10].

谈及近年来密集被中资接盘的"洋品牌"，眺远咨询董事长兼CEO高承远认为它们来华的姿势高度相似： 2000-2010年靠一线地标+高端定价完成心智卡位，2012年后同店增长连续下滑，菜单老化、外卖冲击、 地产红利消失。"这不是水土不服，而是高端红利见顶。此时引入中资，本质是外资方用'未来增长期 权'换'当期现金流'，把半衰期资产卖给更敢赌下沉市场的玩家，谈不上谁救谁，更像互割风险敞口。" #洋品牌卖给中资之后怎样了#【洋品牌卖股权复盘:一招鲜打遍全球哑火，#洋品牌卖身后狂飙下沉市场 #】从达美乐，麦当劳，星巴克到汉堡王，多家国际巨头都在通过引入中资股东、出让控股权等方式， 重塑在华发展路径。这一趋势的背后，是外资品牌在存量竞争时代对"风险外包"与增长效率的权衡。 最早将中国业务"卖身"中资的是百胜集团。2016年，肯德基、必胜客等品牌的母公司百胜，将其中国业 务出售给春华资本集团及蚂蚁金融服务集团。在此之后的几年，百胜中国稳步发展，并向下沉市场扩 张。2025年前3季度，肯德基净增992家店，共1.26万家。其中，三线及以下城市门店占比近4成。百胜 中国旗下的肯悦咖啡也在开拓下沉市场，截至2025年三季度，其门 ...

Core Insights - The trend of foreign brands in China reflects a strategic shift towards "risk outsourcing" and growth efficiency in a competitive market [1][2][5] Group 1: Foreign Brands' Strategies - Starbucks has formed a joint venture with Boyu Capital to operate its retail business in China, with Boyu holding up to 60% of the joint venture [2] - Costa Coffee is reportedly in discussions for acquisition by Luckin Coffee's major shareholder, Dazhong Capital, indicating a trend of foreign brands seeking local partnerships [1][2] - Many international giants, including Domino's, McDonald's, and Burger King, are restructuring their operations in China by introducing local shareholders and relinquishing control [2][3] Group 2: Market Performance and Expansion - Yum China, which includes KFC and Pizza Hut, has expanded significantly since selling its Chinese operations in 2016, with KFC increasing its store count to 12,600 by Q3 2025, nearly 40% of which are in lower-tier cities [3][4] - McDonald's has tripled its store count in China to over 7,100, with a rapid opening rate of 2-3 new stores daily, and aims to reach 10,000 stores by 2028 [4][3] - Luckin Coffee surpassed Starbucks in revenue for the first time in Q2 2023, with a total net income of 12.36 billion yuan, reflecting a 47.1% year-on-year growth [9][10] Group 3: Challenges for Foreign Brands - Foreign brands are facing increased competition from local players, leading to a decline in market influence and necessitating a reevaluation of their business strategies [6][8] - Starbucks has had to lower prices and offer promotions to compete with local brands, which have gained significant market share [6][10] - The shift towards local partnerships is seen as a way for foreign brands to mitigate risks and adapt to the rapidly changing market environment in China [5][8]