平湖市教育局副局长张伟在会议中介绍："平湖市食育工作由教育局和卫健局协同推进，自1990年便开 始推行学生营养餐计划。"2017年，平湖率先编制了地方特色教材《营养与食育》，并开展了"校园营养 食谱大赛"、"田园食育"和"营养与食育说课比赛"等一系列活动，取得了显著成效。 在2010年，九阳公益基金会洞察到乡村儿童营养问题，迅速联合希望工程、公益媒体、营养专家探讨农 村学生营养解决之道，设立希望基金，项目式运作九阳公益厨房项目，提高学校的供餐能力，有效地解 决了农村学生营养不良问题。 但在不断深入乡村儿童健康公益的过程中，九阳公益基金会再次深入洞察到：想要从根本上解决中国孩 子"营养跟不上""长不高"等问题，全面塑造中国孩子的健康体魄，必须大力推广食育，让中国孩子拥有 维护终身健康的能力，悦享健康生活。2014年，九阳公益基金会迎来了一大创新改革——"食育工坊"作 为新项目独立开启运作，资助学校打造厨房场景的教育空间，精准通过劳动教育或健康教育课时，以烹 饪为教学载体，弘扬传统饮食文化、传递营养健康知识、培养良好的饮食习惯。 同时，九阳公益基金会选择通过不断迭代创新"食育工坊"的空间设计、课程开发、师资赋能、 ...

Core Viewpoint - Kewpie is expanding its salad dressing market in China through "food education" initiatives, aiming to increase consumer awareness of the nutritional benefits of vegetables and boost sales by 20% in the upcoming fiscal year [1][2][5]. Group 1: Market Strategy - Kewpie has a market share of approximately 60-70% in China's salad dressing sector, significantly outperforming global competitors like Kraft Heinz and Unilever [4][5]. - The company has been actively localizing its products to cater to Chinese tastes, such as adding sugar to its salad dressings to appeal to local preferences [3][5]. - Kewpie's "food education" activities have been conducted in various communities, schools, and elderly facilities, with plans to increase participation from 17,000 to 30,000 by 2025 [2][5]. Group 2: Financial Performance - Kewpie's revenue in the Chinese market increased by 14% in the fiscal year ending November 2024, reaching 36 billion yen, nearly doubling from four years ago [5][6]. - The company aims for a revenue target of 42.8 billion yen for the fiscal year 2025, driven by increased marketing efforts in supermarkets and social networks [5][6]. Group 3: Industry Trends - The overall market for cooking and table sauces in China is projected to reach approximately 113.8 billion yuan in 2024, with salad dressings gaining popularity due to health trends [5][6]. - The aging population in China is leading to increased health awareness, prompting government initiatives to encourage better dietary habits [2][5].