Core Viewpoint - Internet giants are deeply reshaping the restaurant market by moving beyond simple traffic distribution platforms to penetrate deeper into the restaurant supply chain [1] Group 1: Platform Involvement in Restaurant Supply Chain - JD's Qixian Kitchen adopts a self-operated model, investing 10 billion yuan to create a "cooperative kitchen + dish partner" system, with no dine-in area and only supporting takeout and self-pickup services [3] - The kitchen is equipped with multiple fully automated cooking robots, monitored by a small number of staff, and the cooking process is live-streamed to the JD App [3] - JD plans to build over 10,000 Qixian Kitchen locations within three years, aiming to reduce traditional restaurant costs through standardized processes and centralized operations [3] - Meituan's Raccoon Canteen uses a platform ecosystem model, providing space and infrastructure for restaurant businesses to easily enter the market [3] - Meituan plans to invest in 1,200 Raccoon Canteens nationwide over the next three years, emphasizing "full visibility and traceability" in operations [3] Group 2: Opportunities and Challenges for Small and Medium-sized Businesses - There are over 16 million restaurant-related enterprises and more than 8 million restaurant locations in China, with a dispersed geographical distribution that allows for centralized transformation by platforms [4] - The platform's model of "self-built or controlled central kitchens + brand entry" promotes the development of a "quasi-chain" economy from scattered small shops [4] - Small and medium-sized restaurant businesses face dual impacts: they gain access to resources like traffic, supply chains, and digital tools, which can lower startup costs and increase exposure [4] - However, traditional small shops may be pushed out of the market due to disadvantages in rent, licenses, and traffic, while platform control may lead to brand dilution and increased competition [4] - The market structure is evolving into a three-tier pyramid: "platform system - leading chains - small independent businesses," with a significant increase in market concentration [4] - Small businesses need to find survival strategies in the new environment, leveraging platform resources while building private member bases to maintain their unique characteristics [4]