【环球网科技综合报道】近期，肯德基联合美团拼好饭在四川、重庆、宁波、绍兴等地联合开发了中国锅盔堡、黄焖鸡米饭套餐，一份锅盔堡售价10.9元， 一份黄焖鸡米饭售价仅为 14.9元，引发不少网友下单尝试。 随着"拼团点外卖"在年轻群体中愈加流行，不仅海底捞、瑞幸咖啡等国内知名连锁餐饮品牌，以肯德基、汉堡王等为代表的国际快餐品牌，也纷纷开始探索 拼好饭这一平价餐饮新模式，积极与平台合作优化供应链、定制新产品。此前行业消息，麦当劳也正接洽入驻拼好饭。 肯德基、麦当劳等国际快餐品牌，在国内市场一直进行本地化餐饮创新。以肯德基为例，从早餐的豆浆、油条、粥品，再到小笼包、鸡肉卷、夜宵、烧烤 等，基本覆盖了中式的三餐场景。此次与美团拼好饭联合开发中国锅盔堡、黄焖鸡米饭，从品类、售价都十分适配拼好饭渠道。行业推测，未来，肯德基还 将推出更多适配拼好饭渠道的新品。 数据显示，过去一年，知名品牌上线拼好饭运营的门店数量同比增长64%，上线拼好饭后，商家订单增长30%，运营成本降低20%。拼好饭已成为过去5年行 业增速最快的创新产品，也是餐饮品牌最确定性的增长路径。 据了解，与传统外卖模式不同，拼好饭通过标准套餐、聚集订单、集中配送 ...

近期，肯德基联合美团拼好饭在四川、重庆、宁波、绍兴等地联合开发了中国锅盔堡、黄焖鸡米饭套 餐，一份锅盔堡售价10.9元，一份黄焖鸡米饭售价仅为 14.9元，引发不少网友下单尝试。 随着"拼团点外卖"在年轻群体中愈加流行，不仅海底捞、瑞幸咖啡等国内知名连锁餐饮品牌，以肯德 基、汉堡王等为代表的国际快餐品牌，也纷纷开始探索拼好饭这一平价餐饮新模式，积极与平台合作优 化供应链、定制新产品。此前行业消息，麦当劳也正接洽入驻拼好饭。 数据显示，过去一年，知名品牌上线拼好饭运营的门店数量同比增长64%，上线拼好饭后，商家订单增 长30%，运营成本降低20%。拼好饭已成为过去5年行业增速最快的创新产品，也是餐饮品牌最确定性 的增长路径。 肯德基、麦当劳等国际快餐品牌，在国内市场一直进行本地化餐饮创新。以肯德基为例，从早餐的豆 浆、油条、粥品，再到小笼包、鸡肉卷、夜宵、烧烤等，基本覆盖了中式的三餐场景。此次与美团拼好 饭联合开发中国锅盔堡、黄焖鸡米饭，从品类、售价都十分适配拼好饭渠道。行业推测，未来，肯德基 还将推出更多适配拼好饭渠道的新品。 据了解，与传统外卖模式不同，拼好饭通过标准套餐、聚集订单、集中配送，帮助商家打造" ...

Core Viewpoint - Internet giants are deeply reshaping the restaurant market by moving beyond simple traffic distribution platforms to penetrate deeper into the restaurant supply chain [1] Group 1: Platform Involvement in Restaurant Supply Chain - JD's Qixian Kitchen adopts a self-operated model, investing 10 billion yuan to create a "cooperative kitchen + dish partner" system, with no dine-in area and only supporting takeout and self-pickup services [3] - The kitchen is equipped with multiple fully automated cooking robots, monitored by a small number of staff, and the cooking process is live-streamed to the JD App [3] - JD plans to build over 10,000 Qixian Kitchen locations within three years, aiming to reduce traditional restaurant costs through standardized processes and centralized operations [3] - Meituan's Raccoon Canteen uses a platform ecosystem model, providing space and infrastructure for restaurant businesses to easily enter the market [3] - Meituan plans to invest in 1,200 Raccoon Canteens nationwide over the next three years, emphasizing "full visibility and traceability" in operations [3] Group 2: Opportunities and Challenges for Small and Medium-sized Businesses - There are over 16 million restaurant-related enterprises and more than 8 million restaurant locations in China, with a dispersed geographical distribution that allows for centralized transformation by platforms [4] - The platform's model of "self-built or controlled central kitchens + brand entry" promotes the development of a "quasi-chain" economy from scattered small shops [4] - Small and medium-sized restaurant businesses face dual impacts: they gain access to resources like traffic, supply chains, and digital tools, which can lower startup costs and increase exposure [4] - However, traditional small shops may be pushed out of the market due to disadvantages in rent, licenses, and traffic, while platform control may lead to brand dilution and increased competition [4] - The market structure is evolving into a three-tier pyramid: "platform system - leading chains - small independent businesses," with a significant increase in market concentration [4] - Small businesses need to find survival strategies in the new environment, leveraging platform resources while building private member bases to maintain their unique characteristics [4]