关于小麻六的未来发展规划，汪小菲告诉北京商报记者，小麻六的定位为时尚的环境、热闹的音乐以及接地气有烟火气的川菜。 北京商报记者丨张天元 麻六记新品牌"小麻六"登场，这次先从非一线城市试水。 近日，麻六记餐饮集团旗下新品牌小麻六全国首店落子石家庄，在延续川菜基因的同时，通过90%的菜品创新与更亲民的客单价构建竞争优势，形成与主 品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心，此次小麻六的推出更被视为抢占非一线市场、拓宽消费场景的关 键。 有业内人士指出，小麻六以高性价比覆盖多元客群的策略，为规模化扩张提供了市场基础，但如何因地制宜调整业态组合、平衡标准化与本土化，仍将是 其突破区域壁垒的核心命题。 小面积、低客单 麻六记再推新品牌。近日，小麻六全国首店在石家庄勒泰广场开业，定位年轻消费群体，主打其喜爱的"漂亮饭"。从门店外观来看，小麻六在灯光与装修 风格上均区别于麻六记，门店面积更小，整体更加年轻化，门头上写着"小麻六mlj"外加一个带有"记"的小LOGO。 产品上，川菜依旧是小麻六的招牌，招牌菜为"老码头五更肠旺"，八大必点菜包括藤椒乳鸽、酸汤马蹄肉丸汤、椒麻手撕仔鸡等菜品，还售 ...

麻六记新牌"小麻六"登场，这次先从非一线城市试水。近日，麻六记餐饮集团旗下新品牌小麻六全国首店落子石家庄开业，在延续川菜基因的同时，通过 90%的菜品创新与更亲民的客单价构建竞争优势，形成与主品牌互补的价格带矩阵。此前麻六记试水酸辣粉专门店就已显露集团多业态布局的野心，此次小 麻六的推出更被视为抢占非一线市场、拓宽消费场景的关键。有业内人士指出，小麻六以高性价比覆盖多元客群的策略，为规模化扩张提供了市场基础，但 如何因地制宜调整业态组合、平衡标准化与本土化，仍将是其突破区域壁垒的核心命题。 "单品的定价稍微低一点，可开店的区域选择就更多了，能下沉到一些三、四线城市了，打开了麻六记的新定位。"麻六记在社交平台上转发了一则关于汪小 菲的采访，在视频中，他介绍了小麻六的定位与接下来的拓展方向，由此可见，如今小麻六的出现不仅进一步补充了麻六记整个集团的价格带，更体现出了 小面积、低客单 麻六记再推新品牌。近日，小麻六全国首店在石家庄勒泰广场开业，定位年轻消费群体，主打其喜爱的"漂亮饭"。从门店外观来看，小麻六在灯光与装修风 格上均区别于麻六记，门店面积更小，整体更加年轻化，门头上写着"小麻六mlj"外加一个带有"记" ...

据了解，目前七鲜小厨哈尔滨首店已开业，深圳、广州、上海、天津等多地新店将于2026年1月集中亮 相，并计划在同年完成国内所有一二线城市的布局。 北京商报讯（记者 何倩）12月29日，京东旗下品质餐饮品牌七鲜小厨正式宣布，启动面向全国的经营 合伙人招募计划，首批开放京津冀、长三角、珠三角三大核心区域，覆盖北京、天津、上海、苏州、杭 州、广州、深圳、佛山、东莞、珠海、中山等重点城市。 ...

Core Insights - Dave's Hot Chicken has been acquired by Roark Capital for a valuation of $1 billion, selling 70% of its equity, which has significantly enriched its founders and investors [2][3][21] - The brand, founded in 2017 by four Armenian-American high school dropouts, has rapidly expanded to over 300 locations and is projected to achieve $620 million in system-wide sales by 2024 [3][10][21] Company Overview - Dave's Hot Chicken was established by Alen Oganesyan, Dave Kopushyan, and the Rubenyan brothers, Tommy and Gary, who initially sold Nashville-style hot chicken from a pop-up stand [3][5] - The brand gained popularity through social media, particularly TikTok, and has attracted celebrity investors, including rapper Drake [3][10][21] Financial Performance - The company has shown remarkable growth, with U.S. store count increasing from 7 in 2020 to 245 in 2024, representing a 43% growth rate [9] - System-wide sales have surged from $22 million in 2020 to an estimated $617 million in 2024, reflecting a 57% increase year-over-year [9][21] Expansion Strategy - The acquisition by Roark Capital is expected to facilitate further expansion, with plans to open over 1,000 franchise locations in the U.S., U.K., Middle East, and Canada over the next five years [21][22] - The management team, including the founders, intends to remain involved in operations post-acquisition, ensuring continuity in brand quality and customer experience [21][22] Market Position - Dave's Hot Chicken is positioned within the growing chicken restaurant segment, which has seen increased consumer demand, surpassing beef as the most popular meat in the U.S. since 2010 [10][11] - The brand's average unit sales are approximately $3 million, outperforming competitors like Popeyes, but still lagging behind Chick-Fil-A and Raising Cane's [18][19]