Core Insights - In Q1 2025, smartphone shipments in Europe (excluding Russia) declined by 2% year-on-year to 32.4 million units, primarily due to weak demand for entry-level devices [1][3][8] Group 1: Market Performance - Samsung maintained its position as the market leader with shipments of 12.2 million units, a slight increase from the previous year, driven by record sales of its Galaxy S series [1][5] - Apple ranked second with a 10% year-on-year increase in shipments to 8 million units, supported by strong terminal demand and initial channel stocking for the iPhone 16e [1][5] - Xiaomi's shipments decreased by 2% to 5.3 million units, yet it remained in the top three for the 20th consecutive quarter [1][3] - Motorola and Google ranked fourth and fifth with shipments of 1.7 million and 0.9 million units, respectively, with Google entering the top five for the first time [1][5] Group 2: Entry-Level Device Challenges - The demand for entry-level devices remained weak, with shipments of devices priced below €200 reaching their lowest level in over a decade, indicating a challenging demand environment [3][8] - Many manufacturers, particularly those relying on devices priced under €400, faced difficulties due to overestimated terminal demand and significant channel inventory buildup [3][8] Group 3: High-End Market Growth - The high-end smartphone segment saw a record 32% market share for devices priced above €800, largely driven by Apple and Samsung [5][8] - Apple's strong performance continued despite existing inventory of older models, while Samsung achieved its highest-ever quarterly high-end shipments, aided by aggressive promotional strategies [5][8] Group 4: Market Outlook - Canalys predicts a 3% decline in the European smartphone market for 2025, followed by a 1% growth in 2026, suggesting potential relief for manufacturers [8] - The focus on improving operational efficiency and profitability is emphasized as crucial for manufacturers to ensure long-term stability in a competitive market [8]

Canalys（现已并⼊ Omdia）的最新研究显示，2025年第一季度，欧洲（不含俄罗斯）智能手机出货量同比下降2%，⾄3240万 部，主要受⼊门级设备需求疲软的影响。三星以1220万部的出货量稳居欧洲市场第一，同比小幅增长。其Galaxy S系列出货量创下 新⾼，带动三星在欧洲实现历史最⾼的季度平均销售价格（ASP）。苹果排名第二，出货量同比大增10%⾄800万部，主要受终端 需求强劲及 iPhone 16e 上市初期渠道备货的推动。尽管目标市场需求不佳，小米依然展现出强劲韧性，出货量仅小幅下滑2%，⾄ 530万部，连续第20个季度稳居欧洲前三。摩托罗拉和谷歌分列第四与第五，出货量分别为170万和90万部。其中，谷歌首次进⼊欧 洲智能手机市场的季度前五排名。 ⼊门级设备出货量大幅下滑 Canalys （现并⼊ Omdia ）⾼级分析师 Runar Bjørhovde 表示： "2025 年 开局对许多欧洲智能手机⼚商来说颇为艰难，尤其是那些依赖于售价低于 400 欧 元设备的⼚商。继去年小幅复苏后，不少⼚商在 2024 年第四季度末⾼估了终端 需求，导致 2025 年第一季度时渠道库存积压严重。⼊门级设备 ...