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从体验创新到供应链深耕 餐饮业竞逐“鲜切”赛道
Zhong Guo Jin Rong Xin Xi Wang· 2025-12-26 06:38
Group 1 - The core trend in the restaurant industry is centered around "fresh-cut" and "on-site preparation," focusing on the freshness of ingredients and dining experience [1][2] - Haidilao's new dining model combines elements of traditional dining and casual eating, allowing customers to explore various food stations like seafood, fresh cuts, and drinks in a market-like setting [1] - The successful launch of Haidilao's first store in Guangzhou has led to the opening of its Shanghai location, indicating a growing interest in this dining format [1] Group 2 - Many brands are establishing barriers in supply chain depth and cost control, exemplified by the partnership of Yipangzi with over 30 planting bases for direct sourcing, significantly reducing food waste from 25% to 8% [2] - The "Hot Pot Industry Development Report 2025" highlights four core trends in the hot pot sector: seeking novelty, freshness, cost-effectiveness, and emphasis on experience [2] - The rise of the "fresh-cut" trend signifies a shift in competition within the restaurant industry, moving from marketing and traffic battles to a comprehensive value competition that includes supply chain efficiency and differentiated ingredients [2]
鲜切、山野、一人食成关键词,多家电商、超市开启“火锅季”
Bei Ke Cai Jing· 2025-11-28 12:13
新京报讯(记者王萍)随着气温下降,火锅成为家庭餐桌上的"主角"。新京报记者从多家电商平台、超市了解到,近期,多 种火锅食材的销量明显上涨。鲜切、山野、一人食等,成为今年火锅季的热门关键词。 校对 穆祥桐 盒马今年还首次推出可以在办公室等场景食用的"一人食火锅杯"。据介绍,这种火锅杯只要加入火锅底料和水,微波炉加热5 分钟即可食用。据盒马在火锅送到家服务方面的数据显示,目前盒马超70%的火锅订单来自线上。盒马还围绕"火锅善后"开发 并引进了多款商品。 在火锅食材方面,"鲜切"成为消费者的热门需求之一。受访者供图 编辑 王琳 永辉超市方面相关负责人在接受新京报记者采访时表示,"有料火锅局"活动已在全国永辉门店同步上线,永辉线上超市App也 配合推出"小雪寻味"专题。预计活动将累计带动火锅核心品类销售超3亿元。其中,牛羊肉类商品将成为本季滋补食材的销售 主力,据介绍,今年10月该类商品销售额同比已增长超50%。此外,活鲜水产、精品净菜、丸滑豆制品以及多种口味的锅底 蘸料等也将一站式满足消费者火锅采购需求。 叮咚买菜相关负责人表示,根据北京地区消费数据,在火锅类商品中,丸滑、毛肚、牛羊肉卷类相关商品销售增长明显,随 ...