智能手机市场的复苏之路再生波折。8月18日，市场研究机构IDC于发布的最新报告显示，2025年第二 季度，中国智能手机市场出货量为6886万台，同比下降4.1%，结束了此前连续六个季度的同比增长态 势。 在市场大盘整体承压的背景下，头部厂商的座次竞争愈发激烈。数据显示，华为以1250万台的出货量和 约18%的市场份额，时隔四年重返中国市场榜首。 头部座次再生变数，华为登顶 根据IDC数据，本季度中国市场排名前五的厂商座次发生了显著变化。 其中，尽管华为1250万台的出货量相较去年同期仍有3.4%的微弱下滑，但在竞争对手普遍下滑的背景 下，仍然实现赶超。Counterpoint Research高级分析师Ivan Lam此前指出，华为登顶的主要原因是其仍 然在享受其核心用户群体的高度忠诚，这些用户正在购买华为新品替换旧机。 紧随其后的是vivo和OPPO，二季度出货量分别为1190万台和1070万台，位列第二、三名，但同比分别 下滑了10.1%和5.0%，面临较大增长压力。 值得注意的是，从一季度榜首滑落至本季度第四名的小米，是前五厂商中唯一实现正增长的品牌。其二 季度出货量为1040万台，同比增长3.4%。分 ...

Core Insights - The Chinese smartphone market experienced a decline in shipments for the second quarter of 2025, with a total of 68.96 million units shipped, representing a year-on-year decrease of 4.0% [1][2] - Major manufacturers such as Huawei, vivo, OPPO, Xiaomi, and Apple saw varying degrees of decline in shipments, with vivo experiencing the largest drop at 10.1%, while Xiaomi was the only brand to see an increase in shipments at 3.4% [1] - The "national subsidy" program had limited impact on market demand, and manufacturers focused on controlling inventory levels, leading to reduced shipments during the quarter [1][2] Market Dynamics - Economic uncertainty is compressing demand in the low-end smartphone market, which is highly price-sensitive, contributing to overall market stagnation [2] - The performance of the Chinese market has not met expectations, negatively affecting global growth, with the second quarter's decline attributed to ineffective stimulation of demand from the "national subsidy" [2] - Despite strong sales during the "618" promotional period, the primary goal for manufacturers and channel partners was to clear inventory rather than increase shipments [2] Manufacturer Performance - Apple, despite being the top-selling brand during the promotional period, still saw a 1% decline in shipments in the Chinese market for the second quarter [2] - The overall macroeconomic environment remains challenging, with consumer confidence low, making it difficult for smartphone demand to see significant improvement in the latter half of the year [1]

Core Insights - On June 18, during the promotional event, some products on e-commerce platforms saw price increases instead of decreases, with certain items rising nearly 15% compared to earlier in the year [1] Price Trends - Various categories, including clothing, electronics, and home goods, experienced price hikes on major e-commerce platforms such as Taobao and JD.com [1] - A specific example includes a pillow that was priced at 73 yuan on May 18, increased to 89 yuan after the first wave of the 618 event, and then returned to 73 yuan before rising again to 89 yuan from June 12 to June 18 [1] - Another item, a shirt, had an initial price of 478 yuan on January 22, which increased to 549.9 yuan on June 18 after applying platform coupons, indicating that prices during the 618 event were often higher than the initial add-to-cart prices [1]

Monetary Policy - The People's Bank of China announced a 0.5 percentage point reduction in the reserve requirement ratio for financial institutions, effective from May 15 [2] - The reserve requirement ratio for auto finance companies and financial leasing companies will be reduced by 5 percentage points [2] Industry Events - The 20th "China Optics Valley" International Optoelectronic Exposition will be held from May 15 to 17, focusing on optoelectronic technology and emerging fields such as AI and smart manufacturing [3] - Multiple industry events, including the 2025 World Digital Education Conference and the 17th China International Battery Technology Exchange Conference, will take place next week [3] E-commerce Promotions - Major e-commerce platforms like Tmall and Suning will kick off their 618 pre-sale activities on May 13, with JD.com also launching its promotional season [4] Stock Market Updates - The Hang Seng Index Company will announce the results of its first-quarter index review on May 16, with changes effective from June 9 [5] - Over 180 billion yuan worth of restricted shares will be unlocked next week, with a peak on May 12 when 15 companies will have a total unlock value of 144.69 billion yuan [7] Earnings Reports - Major internet companies including Alibaba, Tencent, JD.com, and NetEase will release their earnings reports next week, with JD.com reporting on May 13 and Alibaba on May 15 [6] New Stock Listing - Tian Gong Co., Ltd. will be listed on the Beijing Stock Exchange on May 13, focusing on the research, production, and sales of titanium and titanium alloy materials [10]