Core Viewpoint - The rapid development of "Internet + healthcare" has led to an increase in fraudulent medical advertisements targeting the elderly, prompting regulatory bodies to take action against these deceptive practices [1][9][11] Group 1: Internet and Healthcare Development - The rise of "Internet + healthcare" has enabled various medical institutions and practitioners to promote their services through online platforms, often leading to the spread of false medical claims [1][11] - A report from the Chinese Academy of Social Sciences indicates that 17.25% of elderly respondents have experienced online fraud, with 40.37% falling victim to health product scams and 29.36% to false medical information [1][8] Group 2: Regulatory Actions - In response to the proliferation of fraudulent medical advertisements, multiple government agencies, including the Central Cyberspace Affairs Commission and the National Health Commission, have intensified their efforts to combat these issues [1][9][10] - The State Administration for Market Regulation has conducted special campaigns against misleading medical advertisements, resulting in the investigation of numerous cases and the imposition of fines totaling 1.25 billion yuan in 2023 [9][10] Group 3: AI and Technology Solutions - Ant Group has launched the AQ health application, which includes a "fake advertisement refutation" section utilizing AI technology to identify and combat fraudulent medical claims [1][2][13] - The AQ platform has already served over 100 million users, providing easy access to health information and consultation services, thereby aiming to protect the elderly from scams [13]

新浪科技讯 8月18日下午消息，蚂蚁集团官方发布公告，表示将向假医疗广告宣战。蚂蚁集团旗下AI健 康管家 AQ，正式推出 AI 系列打假举措。 官方表示，此次举措包含四大举措。一是AI识别假广告。用户只需在 AQ App 输入"打假"，即可快速调 用多项AI打假功能。包括AI拍照打假，AI电话验真，24小时滚动辟谣。二是避雷假科普，推出打假辟 谣专区，破解健康谣言。 三是携手真医生，阻击假神医。包括联合好大夫平台的 30 万真人执业医师，可随时线上问诊咨询，以 及上线中国科学院院士等领衔的 300 多位 AI 名医分身，24 小时"坐诊"。 四是成立"银发打假团"，帮爸妈避雷。AQ 联合蓝马甲公益组织成立银发打假团，将在全国各地开展超 1000 场老人防骗宣传活动，帮爸妈守好养老钱，远离虚假医药和保健品的伤害。 官方表示，AQ 坚持"真信源、真医生、真医院、真科普"的原则，AQ 所有回复不设任何商业指标，决 不以广告多少来决定回复内容。持续提升蚂蚁医疗大模型反作弊技术能力，杜绝 AQ 回复被互联网虚假 及营销信息所干扰。蚂蚁将携手全国超 5 千家真实医院、近百万执业医师、100+ 头部产业伙伴，共同 合作，去 ...