以下文章来源于智能涌现 ，作者邓咏仪 智能涌现 . 封面来源 ｜ IC Photo "智能涌现"从多个信息源独家获悉，前闪极AI合伙人、前字节视觉大模型AI平台负责人潘欣，近期已经加入美团。 潘欣曾任谷歌大脑（Google Deepmind）研究员，推动TensorFlow动态图模式开发。回国后，他先后在百度、腾讯与字节跳动任 职。 在百度，他曾主导PaddlePaddle平台优化、无量深度学习框架构建，而后任腾讯、字节跳动AIGC和视觉大模型AI平台负责人，业 务方向集中在多模态领域。此后，2024年11月，潘欣加入闪极科技，担任AI合伙人，整体负责AI技术研发及智能眼镜项目。 "智能涌现" 独家了 解到，入职美团后，潘欣负责多模态AI创新工作，主导了LongCat App等多个相关应用的开发。 2025年，美团的关键词是外卖大战与AI。 直击AI新时代下涌现的产业革命。36氪旗下账号。 文 ｜ 邓咏仪 编辑 ｜ 苏建勋 杨轩 来源｜ 智能涌现（ID：AIEmergence） 外卖大战压力之下， 美团正在打一场AI基建的硬仗。 "美团在AI技术上的战略定位，是积极进攻而非消极防御。"王兴曾表示。2025年的 ...

AI大牛携技入局，美团本地生活AI战局落下关键一子。 在此背景下，潘欣肩负的使命明确而关键：将顶尖的多模态AI技术，转化为破解本地生活行业痛点的"实用武器"。餐饮零售行业长期面临后厨巡检成本高、 经营决策缺乏数据依据等难题。潘欣及其团队的任务，便是将轻量化的视觉模型与美团丰富的场景结合，探索用普通监控设备实现智能巡检、通过客群视觉 分析辅助生成定制套餐等创新应用。这些尝试若能成功，不仅能大幅降低商家的合规与运营成本，更有望撬动线上订单的显著增长，真正实现技术价值的闭 环。 手握与超700万商家的联结、以及商家版APP的巨大触达优势，美团无疑拥有将AI技术规模化的最佳试验场。潘欣的加入，正是为了补上从"拥有技术"到"精 通场景"再到"创造商业价值"这关键一跃中，最核心的技术与产品化能力。当然，挑战也随之而来：如何将AI工具的成本优化到中小商家足以轻松承受？如 何在复杂的真实场景中确保模型的稳定与准确，从而建立起坚实的行业信任？这些问题，都等待着潘欣与美团共同解答。 潘欣的加盟是美团AI战略进入加速航道的一个醒目注脚。2025年以来，美团在AI领域的布局明显提速。在基础模型层，公司自研的LongCat系列模型接连 ...

文｜邓咏仪 编辑｜苏建勋 杨轩 《智能涌现》从多个信息源独家获悉，前闪极AI合伙人、前字节视觉大模型AI平台负责人潘欣，近期 已经加入美团。 潘欣曾任谷歌大脑（Google Deepmind）研究员，推动TensorFlow动态图模式开发。回国后，他先后在 百度、腾讯与字节跳动任职。 在百度，他曾主导PaddlePaddle平台优化、无量深度学习框架构建，而后任腾讯、字节跳动AIGC和视觉 大模型AI平台负责人，业务方向集中在多模态领域。此后，2024年11月，潘欣加 入闪极科技，担任AI 合伙人，整体负责AI技术研发及智能眼镜项目。 《智能涌现》独家了解到，入职美团后，潘欣负责多模态AI创新工作，主导了LongCat App等多个相关 应用的开发。 2025年，美团的关键词是外卖大战与AI。 6月，美团发布首款AI编程产品Nocode，我们也曾独家报道； 9月，正式发布并开源首款大语言模型LongCat-Flash-Chat、发布推理模型 LongCat-Flash- Thinking； 10月，发布视频生成模型LongCat-Video，并同步开源； 11月，发布开源全模态模型LongCat-Flash- ...

Core Viewpoint - The takeaway from the recent market results indicates that the price war in the food delivery industry has not created sustainable value and is unsustainable in the long run [2][4] Group 1: Market Competition - Meituan's CEO Wang Xing emphasized that while the price war is meaningless, competition itself is essential for the industry [2] - Meituan's response to the low-level price competition involved increasing restaurant subsidies, resulting in an operating loss of 14.1 billion RMB and an adjusted net loss of 16 billion RMB in Q3 [4][6] - Despite the losses, Meituan's performance was better than expected, indicating a relatively favorable "battle damage ratio" compared to industry peers [4] Group 2: Long-term Value Creation - Wang Xing stated that Meituan will focus on doing the right things to serve consumers, merchants, and delivery personnel, with confidence in creating genuine long-term value [7][8] - The long-term value strategy is not solely reliant on food delivery but aims to build a diversified growth ecosystem centered around instant retail [8][9] Group 3: Ecosystem Development - Meituan aims to serve consumers, merchants, and delivery personnel, which forms the core of its platform ecosystem [10][12] - The company has implemented a multi-layered welfare system for delivery personnel, including health insurance and housing support, to ensure their rights and benefits [10][12] - For small and medium-sized merchants, Meituan focuses on reducing costs and increasing efficiency through optimized subsidy rules and AI tools [14] Group 4: Operational Precision - The food delivery industry is characterized by thin margins, requiring precise operations to avoid losses [16][18] - Meituan's operational strategy includes user-segmented subsidies and efficiency improvements for merchants, which have helped maintain operational efficiency despite price competition [18][19] - The company believes that the current irrational competition is temporary and that platforms with deep industry knowledge and operational efficiency will lead the market [19]

Core Insights - Meituan's Q3 earnings report highlights its resilience amid fierce competition in the food delivery market, maintaining a leading position in high-value orders despite significant losses [1][2][3] - Goldman Sachs maintains a "Buy" rating on Meituan, citing its strong execution capabilities and the current attractive stock price as key investment factors [1] User Metrics - Meituan's transaction user base has surpassed 800 million, with daily active users (DAU) increasing by over 20% year-on-year, and monthly transaction users for food delivery reaching a historical high [1][3] - The company holds over 70% market share in orders exceeding 30 yuan and over 66% in orders above 15 yuan, indicating strong market dominance in higher-priced segments [2][3] Financial Performance - In Q3, Meituan's core local business revenue (food delivery + in-store) was 67.4 billion yuan, remaining stable compared to the previous year, despite a slowdown in service marketing revenue growth [3] - Adjusted net loss for Q3 was 16 billion yuan, primarily due to losses in the core local business, but this loss is considered manageable compared to competitors [2][3] New Business Developments - Meituan's instant retail business has shown significant growth, with new user acquisition and transaction frequency both increasing [5] - The company has made notable progress in international markets, with its Keeta business achieving monthly profitability in Hong Kong ahead of schedule [5] Ecosystem and Community Support - Meituan has implemented comprehensive support for delivery riders, including pension insurance, welfare benefits, and housing support, covering over a million riders and their families [7][8] - The company has launched initiatives to assist merchants in navigating competitive pressures, including a 2.8 billion yuan support plan and upgrades to its merchant evaluation system [7] Technological Advancements - Meituan has invested 6.9 billion yuan in R&D in Q3, a 31% increase year-on-year, focusing on AI tools and applications to enhance service efficiency [5][6] - The company has expanded its drone delivery services, achieving over 670,000 commercial orders by September, showcasing its commitment to technological innovation [8]

Summary of Meituan's Q3 2025 Earnings Call Company Overview - **Company**: Meituan - **Date**: Q3 2025 Earnings Call Key Points Financial Performance - Total revenue for Q3 2025 increased by 2% year-on-year to **RMB 95.5 billion** [2][11] - Cost-to-revenue ratio rose by **12.9 percentage points** to **73.6%**, primarily due to increased rider incentives and overseas business costs [2][11] - Sales and marketing expenses increased by **16.7 percentage points** to **35.9%** [2][11] - R&D expenses slightly increased to **7.3%** of total revenue [2][11] - Instant delivery segment reported a loss of **RMB 1.5 billion** [2][11] - As of September 30, 2025, the company held cash and cash equivalents totaling **RMB 141.3 billion** [2][11] User Engagement and Growth - Daily active users on Meituan's app grew by over **20%** year-on-year, with top users engaging daily across all local business sectors [2][20] - The company upgraded its membership system to enhance sales activities and user retention [2][20] Business Segments Performance - **Instant Delivery**: Continued rapid growth with increased new user acquisition and purchase frequency [2][7] - **In-store Business**: Achieved record profit levels and user scale, with nearly **20%** year-on-year growth [2][8] - **Instant Shopping**: Collaborated with leading brands to launch flagship stores, enhancing supply chain capabilities [2][7] Competitive Landscape - The company opposes price wars in food delivery, emphasizing sustainable competition and support for small and medium-sized businesses [2][12] - Industry subsidies have decreased compared to the summer peak, particularly post the Double Eleven shopping festival [2][12] - Meituan maintains a leading market share in mid-to-high-end orders, capturing over **70%** of orders priced above **RMB 30** [2][12] AI and Technology Integration - Meituan is enhancing its AI capabilities, integrating large language models into core applications to support long-term strategic growth [2][17] - AI tools like "Kangaroo Advisor" and "Smart Steward" are being utilized to improve restaurant operations and customer service [2][17] International Expansion - Progress in the Hong Kong market with the Kun Da Hotel achieving profitability two years ahead of schedule [2][18] - Expansion into Gulf Cooperation Council (GCC) countries and Brazil, with significant potential for online penetration [2][19][36] Future Outlook - The company expects that losses in new initiatives will not exceed those of 2025, with gradual improvement in profitability anticipated [2][19] - Meituan aims to leverage its technological advantages and operational efficiencies to maintain market leadership and drive sustainable growth [2][37] Challenges and Strategic Responses - The company acknowledges the challenges posed by increased competition and is focused on enhancing service quality and operational efficiency [2][28] - Meituan plans to continue investing in supply chain operations and user education to maintain its competitive edge [2][31] Additional Insights - Meituan's extensive user review ecosystem, with over **25 billion** reviews, is a key factor in consumer trust and platform preference [2][33] - The company is committed to optimizing its merchant ecosystem and enhancing consumer experiences through innovative solutions [2][34] This summary encapsulates the critical insights from Meituan's Q3 2025 earnings call, highlighting financial performance, user engagement, competitive strategies, and future growth prospects.

Core Insights - Meituan reported a revenue of 95.5 billion yuan for Q3 2025, representing a 2% year-on-year growth [1] - The company has significantly increased its investment to enhance service quality and promote healthy industry development, leading to a notable rise in user engagement [1] - Meituan's CEO emphasized the company's commitment to its "retail + technology" strategy to continuously iterate products and services [1] Financial Performance - Meituan's core local commerce segment achieved a revenue of 67.4 billion yuan in Q3 [1] - R&D expenditure increased by 31% year-on-year to 6.9 billion yuan, reflecting the company's focus on technological innovation [2] User Engagement and Growth - Daily active users on the Meituan app grew by over 20% year-on-year, with transaction users exceeding 800 million in the past 12 months [1] - The monthly transaction user count for the food delivery business reached a historical high [1] - The user transaction frequency and stickiness have significantly improved, driven by the enhanced membership system [2] Competitive Advantages - Meituan's competitive edge in instant retail stems from its dual engine of "platform model" and "self-operated business" [2] - The introduction of the "brand official flagship lightning warehouse" model has expanded the ecosystem and improved service standards [2] Ecosystem Development - Meituan is investing in building a sustainable industry ecosystem, including nationwide coverage of rider pension insurance and a multi-layered welfare system for riders [2] - The company has allocated an additional 2.8 billion yuan to support merchants through its upgraded "prosperity plan" [2] AI Integration - Significant progress has been made in AI research and application, with tools like "Kangaroo Advisor" and "Smart Storekeeper" enhancing merchant services [3] - The AI-driven solutions are aimed at optimizing delivery efficiency, reducing operational costs for merchants, and improving user experience [3]

Core Insights - Meituan reported a revenue of 95.5 billion yuan for Q3 2025, marking a 2% year-on-year increase, but its core local business incurred a loss of 14.1 billion yuan [1] - The competitive landscape in the local life services sector, particularly in food delivery, has intensified, with Meituan being the first among major players to report a profit loss [1][2] - All three major internet companies—Meituan, Alibaba, and JD—showed varying degrees of profit decline in their Q3 reports, despite different strategic approaches [2] Company Performance - Meituan's revenue was 95.5 billion yuan, with a core local business loss of 14.1 billion yuan and an adjusted net loss of 16 billion yuan [2] - Alibaba achieved a revenue of 247.8 billion yuan, a 5% increase, but its operating profit plummeted by 85% to 5.365 billion yuan [2] - JD reported a revenue of 299.1 billion yuan, a 14.9% increase, with a net profit of 5.8 billion yuan, down 56% year-on-year [2] Strategic Approaches - Meituan's strategy focuses on both defense and expansion, increasing direct subsidies to the restaurant sector to counter irrational competition, including 2 billion yuan in direct support and additional funds for innovation and infrastructure [2][3] - Meituan's new business segment generated 28 billion yuan in revenue, a 15.9% increase, indicating efforts to find new growth points [3] - Alibaba's aggressive strategy through "Taobao Flash Sale" has driven a 60% revenue growth, but at the cost of significant profit decline [3] - JD's strategy has shifted to launching an independent food delivery app, moving from an "ecosystem collaboration" approach to a more rational, independent development strategy [4]

Core Insights - The intense competition in the food delivery sector has led to significant losses for Meituan, with a reported operating loss of 141 billion RMB in its core local business for Q3 2025, resulting in an adjusted net loss of 160.10 billion RMB compared to a profit of 128.29 billion RMB in the same period last year [1][2][3] Group 1: Financial Performance - Meituan's total revenue for Q3 2025 reached 955 billion RMB, marking a year-on-year growth of 2% [1] - The core local business segment generated revenue of 674 billion RMB, a decrease of 2.8% year-on-year [2] - The new business segment saw a revenue increase of 15.9% to 280 billion RMB, although operating losses in this segment grew by 24.5% to 13 billion RMB [3] Group 2: Competitive Landscape - The food delivery market has become increasingly competitive, with new entrants like JD and Taobao disrupting the long-standing duopoly of Meituan and Ele.me [2] - Meituan has responded to this competition by increasing direct subsidies to the restaurant sector, contributing to its significant losses [2][3] Group 3: Strategic Initiatives - Meituan is focusing on enhancing its core competitiveness and maintaining its industry leadership through a "retail + technology" strategy [1] - The company has invested 69 billion RMB in R&D, a 31% increase year-on-year, with a focus on AI and technology innovations [4][5] - Meituan is also expanding its ecosystem by providing various benefits to delivery riders, including health insurance and housing support [5] Group 4: Future Outlook - The company anticipates that the trend of operating losses will continue into Q4 2025 due to ongoing market competition [3] - Meituan's CFO expressed confidence in the long-term growth of its various business segments, emphasizing continued investment in service quality and technological innovation [6]

Core Viewpoint - Meituan reported its first quarterly loss in three years, with an adjusted net loss of 16 billion RMB in Q3, indicating a fierce competition in the food delivery sector [2] - The company's core local commerce business shifted from profit to loss, recording an operating loss of 14.1 billion RMB in Q3 compared to a profit of 14.6 billion RMB in the same period last year [2] Group 1: Financial Performance and Market Dynamics - The management stated that the food delivery price war is essentially a low-quality and unsustainable competition, which they firmly oppose [3] - Despite believing that losses have peaked, the food delivery business will still face pressure in Q4, with expectations of slightly increased losses in the flash purchase business [4][12] - The average net order value remains significantly higher than other platforms, with over two-thirds of orders priced above 15 RMB and about 70% above 30 RMB [4][5] Group 2: User Engagement and Competitive Strategy - Core users maintain high retention rates, with consumption frequency and loyalty steadily increasing, reflecting strong brand recognition and service advantages [6] - The company focuses on enhancing user experience through faster and more reliable delivery, diverse supply across all price ranges, and exclusive benefits from the Meituan membership system [7] - Management emphasizes the importance of protecting rider rights and supporting small merchants as a path to sustainable industry development [5] Group 3: Future Outlook and Strategic Initiatives - The company aims to expand high-quality supply, ensure rapid and reliable delivery, and maintain price competitiveness while defending its market position [8] - The management believes that the current irrational competition will eventually transition to a rational and mature stage, where companies with industry insights and operational excellence will lead [7] - In the context of new competition, Meituan plans to deepen partnerships with brands and enhance its instant retail capabilities, leveraging its existing supply chain advantages [10][11] Group 4: International Expansion and New Markets - Meituan's new business segment, KeeTa, achieved its first monthly profit in Hong Kong, indicating a significant milestone and a potential model for other markets [27] - The company is expanding into the GCC markets and Brazil, where it sees substantial untapped potential, despite existing competition [28][29] - The management expects that the new business segment's losses will not significantly increase next year, following a similar path of unit economic improvement as seen in Hong Kong [30]