Group 1 - The core viewpoint of the article is that AI-driven shopping agents are emerging, which could fundamentally change the e-commerce landscape and prompt brands to adjust their online sales strategies [2][3] - Leading AI companies, including OpenAI and Google, are rapidly commercializing shopping scenarios with new features that allow AI systems to understand user needs and complete orders on behalf of users [6][7] - Market data indicates a significant shift, with Gartner predicting a 25% decline in traditional search engine traffic due to the rise of generative AI [3] Group 2 - The rise of AI agents is forcing brands to rethink how they are "seen" by consumers, as nearly 60% of Google searches in Europe no longer generate clicks, with users relying on AI-generated summaries [8][9] - Brands are advised to focus on the specificity of product descriptions and optimize technical details like website loading speed to adapt to new consumer behaviors [9] - The emergence of semantic search is leading users to describe their needs in broader terms, prompting brands to reorganize their product catalogs accordingly [9] Group 3 - Future transactions may shift from brand websites and e-commerce platforms to AI chatbots, indicating a potential change in the location of consumer purchases [10][11] - Brands need to prepare for a world where transactions occur on third-party platforms, as highlighted by media agency executives [12] - There are concerns that AI agents may limit consumer choice by filtering products, which could diminish the importance of stores and brands [13][14]

Group 1 - A shopping revolution driven by artificial intelligence is emerging, transforming consumer-brand interactions through AI systems that understand user needs and facilitate direct conversations for product searches and orders [1] - Major AI companies like OpenAI, Google, and Microsoft are rapidly commercializing shopping scenarios, with OpenAI introducing an updated shopping system "Agent" that integrates payment features [2][3] - The rise of AI agents is forcing brands to rethink their visibility strategies, as nearly 60% of Google searches in Europe no longer generate clicks, leading to a shift towards AI-generated summaries [4] Group 2 - The transaction landscape may shift from brand websites and e-commerce platforms to AI chatbots, prompting brands to prepare for this new reality [5] - There are concerns that AI agents could limit consumer choice by filtering products, potentially diminishing the importance of stores and brands [5]

这一转变直接冲击了传统的在线营销模式。品牌和广告商正紧急采用新的优化技术，以确保其产品能被 AI系统"看到"并推荐。与此同时，市场数据也印证了这一趋势：Gartner的分析预测，到明年，传统搜索 引擎的流量将因生成式AI的兴起而下降25%。 一场由人工智能驱动的"购物革命"正在悄然兴起，它可能彻底改变消费者与品牌互动的方式。 近几个月，包括OpenAI、谷歌、微软和Perplexity在内的领先AI公司纷纷推出新功能。据英国《金融时 报》8月31日报道，这些AI系统能够通过聊天机器人理解用户需求，搜索产品，甚至代表用户完成订 单，将购物体验从繁琐的网页浏览转变为与AI的直接对话。 数据显示，近60%的欧洲谷歌搜索已不再产生点击，用户转而依赖AI生成的摘要信息。为应对这一变 化，营销人员开始采用新策略。 Forrester分析师Nikhil Lai指出，品牌需更注重产品描述的特异性，并优化网站加载速度等技术细节。同 时，"语义搜索"兴起，用户会用更宽泛的语言描述需求，如"适合法国南部婚礼的服装"，要求品牌重组 产品目录以匹配新的搜索风格。 控制消费者的选择权？ 未来，交易的发生地或将从品牌官网和电商平台转移至A ...