Group 1 - The recent trend of ETF share splits in the A-share market aims to lower the unit net value and enhance trading activity, with various popular themes such as innovative drugs, general aviation, and financial technology participating in this trend [1][2] - The share split typically follows a 1:2 ratio, effectively halving the unit net value while increasing the total number of shares, which can attract more investors by lowering the minimum investment threshold [2][4] - Marketing strategies accompanying these splits emphasize lowering trading barriers and enhancing liquidity, with some funds branding themselves as "high-performing" to stand out in a competitive market [1][7] Group 2 - The necessity of ETF share splits is highlighted by the need to improve fund utilization efficiency, especially when unit net values are high, which can hinder investment and redemption processes [4][5] - Despite the share splits, some ETFs have increased their minimum redemption units, resulting in little change to the overall net value of the ETF "basket" [1][3] - Analysts suggest that while share splits can improve liquidity and attract investors, they do not inherently increase the investment value of the ETFs, which remains dependent on market conditions and underlying asset performance [8]

Core Viewpoint - The recent trend of ETF share splits in the A-share market aims to lower trading thresholds and enhance market activity, with various popular themes such as innovative pharmaceuticals, general aviation, and artificial intelligence participating in this trend [1][2]. Group 1: ETF Share Splits - Several industry-themed ETFs have undergone a 1:2 share split, effectively halving their unit net value, which has been a common practice among popular products [1][2]. - For instance, a certain Hong Kong innovative pharmaceutical ETF saw its return nearly double this year before its split, increasing its share count from over 2.6 billion to more than 5 billion while reducing its unit net value to below 1 yuan [1][2]. - The necessity for ETF share splits arises when high unit net values hinder investment efficiency and affect the ability to redeem shares, prompting fund managers to take action [3][4]. Group 2: Marketing Strategies - Fund companies have launched marketing campaigns emphasizing the benefits of share splits, such as lowering trading thresholds and enhancing trading activity, while labeling some ETFs as "high-performing" [1][5]. - The marketing focus is on attracting retail investors, who may be more inclined to invest in lower-priced products, reflecting a shift in investor behavior towards ETF share splits [5]. - The competitive landscape of ETFs has led to a push for differentiation through marketing, as many products exhibit significant homogeneity [5]. Group 3: Investor Considerations - While ETF share splits are generally neutral operations, they do not inherently signal a buy opportunity; investors should consider market valuations and industry conditions before making decisions [5]. - The impact of share splits on liquidity and investor psychology may temporarily attract more funds, but the long-term growth of ETF assets depends on tracking ability and the performance of underlying assets [5].