今年春节档中，《镖人：风起大漠》与《星河入梦》是给观众带来新鲜感的两部作品。《镖人：风起大 漠》由袁和平执导，在香港武侠片日渐式微的当下，以漫改手法重构武侠叙事，同时集结吴京、李连杰 等功夫明星组成豪华阵容，让"四代功夫明星联手重振武侠片雄风"成为热议话题。经典武侠与漫改形式 的结合，也让众多武侠爱好者充满期待。《星河入梦》则是导演韩延的一次风格突破，他曾以《我们一 起摇太阳》试水春节档，此次一改现实主义创作路线，打造科幻视效大片，致敬《盗梦空间》《头号玩 家》《黑客帝国》等经典影片，凭借年轻化的创作思路，精准吸引年轻观众群体。 转自：贵州日报 特约撰稿人 韩浩月 根据国家电影局统计，截至2月24日9:00，2026年春节档票房为57.52亿元，观影人次为1.20亿。《飞驰 人生3》29.27亿元居首位，《惊蛰无声》8.68亿元、《镖人：风起大漠》8.06亿元，分列二三位。 今年春节档上映的大多数影片，均给人很强的熟悉感，核心原因是IP与续拍成为档期主流。票房一骑绝 尘的《飞驰人生3》，已形成极具市场号召力的IP效应；《熊出没·年年有熊》作为《熊出没》系列大电 影的第12部，是春节档的老牌常客；《熊猫计划之部 ...

2月24日，影视院线板块延续调整态势，多只个股大幅走低。截至发稿，光线传媒、博纳影业、万达电 影、横店影视、上海电影、中国电影跌停，幸福蓝海跌超18%，金逸影视、欢瑞世纪等个股也纷纷下 挫。 | | 名称 | 张唱 | | --- | --- | --- | | | 光线传媒 | -19.99% | | 2 | 要超酷物 | -18.46% | | 3 | 博纳影业 | -10.02% | | 4 | 万达电影 | -10.01% | | 5 | 横店影视 | -10.00% | | 6 | 上海电影 | -10.00% | | 7 | 中国电影 | -9.97% | | 8 | 金逸影视 | -9.82% | | 9 | 欢瑞世纪 | -8.44% | | 10 | 捷成股份 | -8.00% | | 11 | 华策影视 | -6.36% | | 12 | 中视传媒 | -5.28% | | 13 | 自纳千成 | -5.01% | | 14 | 北京文化 | -4.04% | | 15 | 画上馆出 | -3.54% | | 16 | 华智数媒 | -3.30% | 本次板块调整的核心炒作逻辑是2026年 ...

Core Insights - "Zootopia 2" has become a major box office success, with cinema managers noting a lively atmosphere reminiscent of the Spring Festival [1][30] - The film's single-day box office is projected to exceed 700 million yuan, with total box office forecasts raised to 4.263 billion yuan [34][42] Box Office Performance - As of November 29, "Zootopia 2" has accumulated over 1.4 billion yuan in box office revenue, positioning it to surpass "Furious 8" (2.67 billion yuan) and potentially challenge "Avengers: Endgame" (4.25 billion yuan) for the top spot among imported films [9][38][44] - The film's screening ratio reached 77.9%, with a staggering 94.9% of the box office share on the same day [10][39] Audience Engagement - The film has attracted a diverse audience, particularly families, with many children familiar with the original "Zootopia" through various media [11][40] - Despite a slight drop in ratings from the first film (from 9.3 to 8.5 on Douban), the sequel has been praised for its themes of "prejudice and inclusion" and the introduction of new characters [11][40] Market Impact - "Zootopia 2" has revitalized the cinema market during a traditionally slow season, becoming a significant boost for Disney in the global market [15][44] - The film's success is attributed to Disney's strategic marketing efforts in China, including collaborations with local brands and promotional events [19][48] Merchandise and IP Expansion - The film's popularity has led to a surge in related merchandise, with products from brands like Miniso and Pop Mart selling out quickly [20][49] - Disney's licensing business for the "Zootopia" franchise has seen a threefold increase in the Greater China region since 2023, with plans to release over 2,000 licensed products by the end of 2025 [28][57]

Group 1 - The release of "Zootopia 2" has created a vibrant atmosphere in cinemas, reminiscent of the Spring Festival box office rush [1] - The film is projected to exceed 700 million yuan in single-day box office on November 29, with total box office predictions raised to 4.263 billion yuan [6][16] - "Zootopia 2" is on track to surpass "Furious 8" (2.67 billion yuan) and potentially challenge "Avengers: Endgame" (4.25 billion yuan) for the title of the highest-grossing imported film in China [10][18] Group 2 - The film's screening ratio reached 77.9%, with a staggering 94.9% of the box office share on November 29, indicating a dominant market presence [11] - Cinema managers report that many theaters are exclusively screening "Zootopia 2," with no competing films during this period [10][11] - The film's strong performance is attributed to its powerful IP and positive word-of-mouth, despite a slight drop in ratings from the first installment [11][22] Group 3 - Disney's strategic marketing efforts, including collaborations with various brands, have amplified the film's impact and merchandise sales [22][27] - The film's success has also boosted visitor numbers at related theme parks, such as Shanghai Disneyland, which saw over 100 million visitors in nine years [30] - The "Zootopia" franchise has experienced a threefold growth in licensing business in the Greater China region since 2023, with over 2,000 licensed products expected by the end of 2025 [30]

Core Insights - "Zootopia 2" has generated significant box office success, with predictions indicating it may surpass previous records for animated films in China [7][9][15]. Box Office Performance - On November 29, "Zootopia 2" is expected to achieve a single-day box office of over 7 billion yuan, raising total box office forecasts to 42.63 billion yuan [7][14]. - As of November 29, the cumulative box office for "Zootopia 2" has exceeded 14 billion yuan, positioning it to potentially become the second highest-grossing imported film in China, following "Avengers: Endgame" [11][15]. - The film's screening ratio reached 77.9%, with a staggering 94.9% of the box office share on the same day [11]. Audience Engagement - The film has attracted a diverse audience, with a notable increase in family viewership during the weekend, indicating strong appeal among children and parents [13]. - The film's themes of "prejudice and inclusion" resonate well with audiences, contributing to its positive reception despite a slight drop in ratings compared to the first installment [13]. Marketing and Partnerships - Disney's strategic marketing efforts, including collaborations with local brands and promotional events, have amplified the film's visibility and appeal in the Chinese market [20][26]. - The film's merchandise has seen high demand, with products selling out quickly, indicating strong brand engagement and consumer interest [20][30]. Industry Impact - The success of "Zootopia 2" is seen as a crucial boost for Disney, especially after a series of underperforming animated films in the Chinese market since 2020 [14]. - The film's performance is expected to enhance the overall animation genre's standing in the Chinese box office, reflecting a shift in audience preferences towards quality storytelling and emotional resonance [33].

Core Viewpoint - "Zootopia 2" has generated significant box office success, creating a lively atmosphere in cinemas reminiscent of the Spring Festival period [1][3]. Box Office Performance - On November 29, "Zootopia 2" is projected to exceed 700 million yuan in single-day box office, with total box office predictions raised to 4.263 billion yuan [6][16]. - As of November 29, the cumulative box office has surpassed 1.4 billion yuan, with expectations to surpass "Furious 7" (2.67 billion yuan) and potentially challenge "Avengers: Endgame" (4.25 billion yuan) [10][18]. - The film's screening ratio reached 77.9%, with a box office share of 94.9% on November 29, indicating its dominance in the market [11]. Audience Engagement - The film has attracted a diverse audience, particularly families, with many cinemas scheduling multiple screenings, some even exclusively showing "Zootopia 2" [11][15]. - The film's strong IP appeal has resonated with younger audiences, many of whom are familiar with the original film despite not being born when it was released [15]. Critical Reception - Although the film's rating on Douban has decreased from 9.3 to 8.6, it continues to receive praise for its exploration of themes like prejudice and inclusion, which resonate with global audiences [15]. Marketing and Partnerships - Disney's strategic marketing efforts, including collaborations with various brands and promotional campaigns, have amplified the film's reach and appeal [21][30]. - The film's success has also led to increased sales of related merchandise, with some products selling out quickly [30]. Industry Context - The success of "Zootopia 2" comes at a time when Disney has struggled with its animated films in the Chinese market, with previous releases failing to surpass 500 million yuan since 2020 [17]. - The film's performance highlights a shift in audience preferences, with viewers prioritizing quality storytelling and emotional resonance over mere marketing [30].

Core Viewpoint - "Zootopia 2" has become a significant box office success, reviving the cinema atmosphere reminiscent of the Spring Festival period, with theaters experiencing high attendance and demand for tickets [1][3]. Box Office Performance - On November 29, "Zootopia 2" is projected to exceed 700 million yuan in single-day box office, with total box office predictions raised to 4.263 billion yuan [6][16]. - As of November 29, the cumulative box office for "Zootopia 2" has surpassed 1.4 billion yuan, positioning it to potentially become the second highest-grossing imported film in China, surpassing "Furious 8" [10][19]. - The film's box office performance is approaching the record set by "Avengers: Endgame," which stands at 4.25 billion yuan [19]. Audience Engagement - The film has achieved a high screening ratio, with "Zootopia 2" accounting for 77.9% of the total screenings and 94.9% of the box office on November 29 [13]. - The audience demographic has shifted, with a notable increase in family viewership, particularly among children and parents during the weekend [15]. Marketing and Brand Collaborations - Disney's strategic marketing efforts, including collaborations with various brands such as Miniso and Luckin Coffee, have amplified the film's IP effect, leading to sold-out merchandise [24][29]. - The film's release has also positively impacted related products and theme park attendance, contributing to a significant increase in visitor numbers at Shanghai Disneyland [32]. Industry Context - The success of "Zootopia 2" comes at a time when Disney has struggled with its animated films in the Chinese market, with previous releases failing to surpass 500 million yuan since 2020 [19]. - The film's strong performance is attributed to its compelling storytelling, visual appeal, and emotional resonance, meeting the evolving preferences of contemporary audiences [32].

Core Insights - The 2025 National Day film market showed a rich supply of new films and diverse genres, but the absence of blockbuster hits led to a relatively lackluster performance, with the overall market showing signs of decline [1][4] - The total box office for the 2025 National Day period (October 1-8) was 1.835 billion, with total attendance at 50.07 million, both showing a year-on-year decline [3][4] - The average ticket price reached its lowest in five years, with many new films reducing their release prices starting October 4, yet this did not significantly boost attendance [3][6] Box Office Performance - The total box office of 1.835 billion represents a 13% decrease year-on-year, while the average daily box office was 229 million, down 24% from the previous year [4][3] - Total attendance of 50.07 million marked a 4% decline year-on-year, with average attendance per screening at 13.7, down 15% [4][5] - No film surpassed 500 million in box office during this period, marking the first time in five years that no film achieved this milestone [11][12] Film Analysis - The leading film, "The Volunteer Army: Blood and Peace," grossed 450 million, while the sequel "Assassination of the Novelist 2" earned 295 million, indicating that large-scale series films can maintain a certain audience base, but long gaps between releases can weaken IP advantages [11][19] - The audience demographic for "The Volunteer Army" series showed a higher retention rate compared to "Assassination of the Novelist," with 26% of viewers having seen the previous installment [20][19] - The film "731" performed well due to its subject matter and historical significance, ranking second in box office during the National Day period [11][12] Audience Behavior - The trend of weak social attributes continued, with a decrease in the proportion of dual-viewing and an increase in single-viewing, reaching the highest level in five years [30][38] - The average number of films watched per person remained stable compared to previous years, with 91.9% of viewers watching only one film [32][40] - New user engagement was slightly higher than last year, primarily driven by "731," while films like "The Pig Pig Hero" and "The Deafening" attracted a higher proportion of new and low-frequency viewers [30][32] Market Trends - The film market is increasingly focusing on content quality and audience feedback, moving away from reliance on single IP effects or star power for box office success [40][41] - The industry faces challenges in meeting audience expectations for high-quality "blockbuster" films, indicating a need for more innovative marketing strategies and content creation [40][41] - The geographic distribution of box office revenue remained stable, with films like "Wind Forest Fire Mountain" performing well in southern regions due to its genre appeal [34][36]