扫描二维码看"融"观中国主页 网络上的炫富拜金，总能刺激公众神经。 近日，有博主在视频中称"自家别墅一年电费超40万元"，引发网友质疑，最终被平台禁言。今年以来， 一些影响较大的舆情事件也与炫富拜金有关，说明广大网友对这类现象深恶痛绝。 整治网络炫富，是维护清朗网络空间的题中之义。今年7月，中央网信办开展"清朗·2025年暑期未成年 人网络环境整治"专项行动，明确要求"全面清理低俗庸俗、炫富拜金、极端情绪等不良内容"。 假富豪背后是生意 "北京坐拥七套房产，最大近千平却因遮光闲置""身家没有八位数不敢出门"……满目奢侈品、频繁出入 高端场所、在拍卖行一掷千金，这曾是网红"王红权星"视频中的日常。去年，"王红权星"等多名百万级 网红博主被封禁，其共同点均为过度展示奢侈生活方式，并涉嫌虚假宣传、商业欺诈。 这也为人们揭开"网络炫富"的冰山一角：许多靠极致炫富走红的账号，其目的往往并非分享，而是赤裸 裸追逐流量和商业利益。你以为他们展示的是生活，其实很可能只是人设，背后全是生意。 勾建山作（新华社发） 王 鹏作（新华社发） "别墅是借的、豪车是租的、名牌包是高仿的。"一位MCN机构从业者坦言，在流量驱动下，"富人" ...

网络直播行业持续爆火，部分MCN机构"高薪"招募主播的广告让求职者不免心动。不过，7月以来，多 名主播却向南都、N视频记者讲述了遭遇"天价违约金"的经历。南都报道提到，从被高薪诱惑入职，到 因直播收益不佳解约，最后被MCN机构索取高额违约金，有人因此官司缠身。一名娱乐主播说，"直播 12天仅赚两百块，却要赔两万"。一名游戏主播称，早年合同规定违约金高达500万元，直播平台停服 后，"因曾在其他平台发视频"，还是被起诉索赔5万元。 当越来越多的草根成为自媒体大V，依靠直播收获大量粉丝，并取得不错的经济回报，一些熟悉社交媒 体的年轻人也难免跃跃欲试。社交媒体的快速发展，加上MCN机构的崛起，让主播职业变得更加规 范，通过MCN的包装走上主播职业之路，成了入行者的主流选择。但是，这条路能否行得通，有哪些 套路需要规避，有意入行者恐怕要多留一份心。 南都上述报道揭示的内幕，向外界呈现了行业残酷的一面——一些MCN机构不是靠直播打赏挣钱，而 是靠主播违约金来获利，整个过程如电信诈骗一般，从吸引主播签约到后续诱导违约，让人防不胜防。 有的人为此遭受经济损失，还以为只是因为行业不好做，但当类似案件越来越多，套路越来越明显， ...

Core Viewpoint - The current trend in the live streaming industry is marked by high recruitment advertisements from MCN agencies promising substantial earnings, but many streamers face exorbitant penalty fees for contract breaches, leading to legal disputes and financial strain [1][2][19]. Group 1: Recruitment and Contracts - MCN agencies are actively recruiting streamers with enticing offers, claiming potential monthly earnings of 40,000 to 50,000 yuan, but the reality often falls short, with some streamers earning as little as 200 yuan in 12 days [1][3]. - Contracts presented to streamers often include clauses that allow for penalties up to eight times the total earnings, creating a significant financial risk for those who attempt to exit their agreements [2][9]. - Many contracts lack transparency, with critical terms hidden in fine print, leading to potential exploitation of inexperienced streamers [17][20]. Group 2: Legal Issues and Penalties - Streamers have reported facing legal actions for breach of contract, with penalties that can reach hundreds of thousands of yuan, even in cases where the streaming platform has ceased operations [13][15]. - A notable case involved a streamer who was required to pay 5 million yuan in penalties, highlighting the severe financial implications of these contracts [15]. - Legal experts indicate that many MCN agencies employ tactics that may induce streamers to breach contracts, such as requiring them to engage in questionable promotional practices [2][19]. Group 3: Industry Practices and Recommendations - The industry is characterized by a lack of regulation, with many MCN agencies using aggressive recruitment tactics and imposing harsh penalties on streamers [19]. - Legal professionals advise streamers to thoroughly review contracts, paying close attention to all terms, especially those in fine print, to avoid potential pitfalls [20]. - Streamers are encouraged to document all communications and agreements with MCN agencies to protect their rights and interests [20].

流量操控者——MCN机构乱象调查 流量经济盛行，部分MCN机构为逐利不择手段。操控网络水军，炮制网络谣言、批量生产低俗内容……南方都市报、南都大数据研究院开启"流量操控者 ——MCN机构乱象调查"，深挖背后套路，助力网络信息内容生态清朗。 第五期，从MCN机构画像看行业现状与问题。 但随着市场规模的扩大和行业竞争的加剧，部分MCN机构在内容创作、宣传推广、账号管理等方面的运营发展模式遭到质疑。南都大数据研究院梳理发 现，2024年以来与MCN机构相关的微博热搜话题超九成为负面内容。三只羊、辛选、东方甄选、无忧传媒等多家MCN机构因存在虚假宣传、捏造人设炒作 造星等登上热搜，遭遇信任危机。 我国MCN机构有近3万家头部1%的粉丝量占市场七成多 复旦大学管理学院编写的《中国MCN产业发展报告（2024）》显示，我国MCN机构注册数量自2015年来保持逐年增长的趋势，当前有近30000家。头部机 构凭借庞大的粉丝基础和签约达人数量占据较大市场份额，旗下达人的粉丝总数500万以上的MCN机构超240家，占机构总数约0.81%，但这些机构达人的粉 丝总数，占市场总粉丝量近71%。 另据胡润研究院发布的2024中国流量新 ...

Core Viewpoint - The dispute between Sui Po and the MCN has escalated from a simple contract termination to a public event, highlighting deep-seated conflicts in the influencer economy and the urgent need for trust and model transformation within the industry [1][5][22]. Group 1: Event Timeline and Key Details - The conflict began when Sui Po's contract with the MCN expired on March 18, leading to the MCN's announcement of non-cooperation [6]. - Sui Po launched a new account, @特厨隋坡, on May 1, gaining over 1 million followers within two weeks [6]. - On May 16, the MCN accused Sui Po of breach of contract, claiming that the agreement prohibited him from engaging in related work for a specified period after termination [6][10]. - The MCN's claims included details about revenue sharing from advertisements, which sparked public outrage due to the perceived unfair distribution of profits [8][10]. Group 2: Industry Implications - The incident reflects a broader trust crisis in the influencer economy, with frequent disputes between creators and MCNs indicating systemic issues [5][22]. - The MCN's attempts to manage the situation through public statements have backfired, revealing operational shortcomings and leading to increased public scrutiny [12][22]. - The reliance on a single influencer for revenue generation poses significant risks, as demonstrated by the potential fallout from losing key talent [22][23]. Group 3: Recommendations for Transformation - The industry may need to shift towards a "service-oriented" model, fostering true partnerships between creators and MCNs through equity incentives and collaborative content creation [23]. - Establishing a diversified talent matrix could mitigate risks associated with dependency on individual influencers [23]. - Both MCNs and creators should adopt a long-term perspective on partnerships, emphasizing contractual integrity while pursuing personal and collective growth [23].