一种是零部件模式，华为仅作为传统零部件供应商，提供标准化硬件模块，不参与整车设计与研发，比 如使用华为通信模组的奔驰、奥迪；二是HI（Huawei Inside）模式，即华为提供全栈式智能汽车解决方 案，包括智能驾驶ADS、鸿蒙座舱、车控系统等，典型代表如极狐、阿维塔；三是鸿蒙智行模式，华为 从产品定义、设计到营销、销售全链路主导，与车企深度共创，也就是我们熟知的"五界"。 在合资品牌销量普遍承压的背景下，"番禺行动"的核心目标是做强广汽的自主板块：争取在2027年实现 自主品牌占集团总销量60%以上，挑战自主品牌销量200万辆。其中，埃安作为广汽的"新势力"代表和 曾经的独角兽，过去一年推出的埃安UT Super和埃安i60两款车型的市场表现，无疑成为检验"番禺行 动"成效的重要试金石。 在风高浪急的汽车红海里搏击一年后，广汽发起的"番禺行动"，究竟有没有杀出属于自己的一片蓝海？ 不过此刻，更牵动行业神经的，是广汽与华为联手推出的启境——华为最新"境"系列的第一款。 11月21日，2025广州车展媒体日上，主场作战的广汽成为全场焦点。广汽集团董事长冯兴亚交出了广汽 改革一周年的成绩单：新车研发周期缩短至18 ...

Core Viewpoint - The article discusses the challenges and successes of Li Auto's MEGA model, highlighting its sales performance and the company's strategic focus on user value and NPS (Net Promoter Score) to improve customer satisfaction and loyalty [1][3][7]. Sales Performance - Li Auto's MEGA model, launched in March 2024, aimed for over 500,000 sales but initially faced criticism. However, by June, it became the best-selling MPV over 500,000 yuan, surpassing Toyota Alphard, and also ranked first among pure electric models in the same price range [1][2]. - The MEGA Home version, released two months after the initial launch, sold as much as the previous year's total sales, indicating a strong market demand [2]. User Experience and NPS - Following the initial backlash, Li Auto refocused on user value and NPS, which measures customer loyalty and satisfaction. The company conducted user feedback sessions across over 10 cities to gather insights and improve the MEGA model [3][5]. - NPS is a key metric in the automotive industry, reflecting user recommendation willingness and indirectly indicating brand satisfaction and loyalty [4]. Strategic Adjustments - Li Auto's CEO identified two main reasons for the initial MEGA sales struggles: misjudging the pace of the pure electric strategy and overly focusing on sales volume at the expense of user value [7]. - After refocusing on user value, Li Auto's NPS began to rise, with recent surveys showing it as the only new force brand to achieve NPS growth, ranking first in the industry [7][8]. Market Position and Brand Trust - Li Auto has delivered over 1.3 million vehicles since its inception, becoming the first new force car company to surpass 1 million deliveries. It has maintained stable growth in sales over the past five years, leading the mid-to-high-end market [11]. - The company has consistently achieved over 100 billion yuan in revenue for two consecutive years and has maintained profitability for ten quarters, indicating strong financial health and operational efficiency [12]. AI Strategy and Future Directions - Li Auto has positioned AI as a core strategic focus, aiming to integrate AI into all business aspects. The company is actively restructuring to support this initiative, with a dedicated team for smart vehicle strategy [13][14]. - The company is also expanding its charging network, with plans to build 2,000 supercharging stations by the end of 2024, enhancing user convenience and supporting future vehicle launches [15][16].