Core Viewpoint - The article provides an in-depth analysis of the semi-annual report on bank wealth management, highlighting hidden asset clues and industry trends [2][13]. Group 1: Market Scale and Growth - The total scale of wealth management products in the market reached 30.67 trillion, with a year-on-year growth of 7.53% [18]. - The scale of bank wealth management products decreased by 24.04%, while wealth management companies saw a growth of 12.98%, reaching 27.48 trillion [18]. - The increase in wealth management scale is attributed to the downward adjustment of deposit rates and the ongoing trend of funds shifting from banks to non-bank financial institutions [18]. Group 2: Product Duration and Structure - Products with a duration of over one year now account for 72.86% of the total, an increase of 5.71% since the beginning of the year [21]. - The scale of cash management products has decreased by 4.38%, indicating pressure on money market funds [21]. Group 3: Product Types and Investment Focus - Fixed-income products dominate the wealth management market, comprising 97.20% of the total products [24]. - The proportion of equity investments in wealth management products has decreased from 2.6% to 2.4% over the last quarter [27]. Group 4: Investment Returns - The average annualized return of wealth management products in the first half of 2025 was 2.12%, a decrease of over 50 basis points compared to the previous year [31]. - Wealth management products generated a total return of 3.896 billion for investors in the first half of 2025 [31]. Group 5: Distribution Channels - Approximately two-thirds of wealth management product sales are through the parent bank, while one-third comes from external channels [35]. - Some wealth management subsidiaries have seen their external sales exceed 40%, indicating a shift in distribution strategy [35]. Group 6: Personal Pension Business - The balance of wealth management products related to personal pensions reached 15.1 billion, with a growth rate of 64% [39].